Author: Arali Alvarado

  • How Are Billboard Impressions Calculated?

    How Are Billboard Impressions Calculated?

    Creating an advertising campaign is no small feat so it’s important to ensure that people will actually see it; it’s also important to ensure that you’re not breaking the bank…

  • Aerial Advertising Guide: Soar Above Competitors

    Aerial Advertising Guide: Soar Above Competitors

    Do you ever feel like your brand’s ads are drowned out by competitors and other digital noise? Maybe you’re frustrated that your online ads aren’t receiving the engagement you’re hoping…

  • Shopping Mall Advertising Guide

    Shopping Mall Advertising Guide

    These days, we tend to think of shopping malls as a dying breed, but that’s not necessarily the case. In fact, recent data is showing that foot traffic has grown…

  • Rules for Alcohol Advertising: Laws & Restrictions

    Rules for Alcohol Advertising: Laws & Restrictions

    Outdoor advertising can be an excellent way to reach 21+ audiences while they’re out and about. Not only can OOH ads have a strong ROI, they can also allow you…

  • Cannabis Marketing: Outdoor Advertising Regulations

    Cannabis Marketing: Outdoor Advertising Regulations

    As medical and recreational cannabis use becomes legalized in an increasing number of states, this so-called green rush has brought with it a wave of innovative marketing strategies. From social…

  • Social Media vs. Traditional Media: Pros & Cons

    Social Media vs. Traditional Media: Pros & Cons

    Memes. Reposts. Viral videos. With the constant movement, it’s easy to get caught up in the allure of social media advertising. Yet, amidst the digital frenzy, traditional media like billboards…

  • Perfect Your Brand Awareness Strategy With OOH

    Perfect Your Brand Awareness Strategy With OOH

    Today, most brands have ditched the one-dimensional brand voice in favor of fostering meaningful relationships with their target audience. A solid brand awareness strategy can help build trust and ensure…

  • Do Billboards Work in 2024?

    Do Billboards Work in 2024?

    With a laundry list of advertising channels out there, choosing the right one for your campaign can seem intimidating. Do you mimic your competitors? Follow the trends? Go for the…