Author: Jet Jacobs
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4 Ways to Reach & Engage Your Target Audience
Target audience is one of those marketing phrases that’s used so frequently that it sometimes loses its meaning. But there’s a reason why marketers and advertisers are so focused on…
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Geofencing vs. Geotargeting: What’s the Difference?
By now, many of us know that throwing your message at any unspecified audience and hoping it sticks just won’t cut it. To run marketing campaigns that achieve our objectives,…
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10 Facts About Advertising You Should Know
We spend a lot of time singing the praises of outdoor media. Our belief that OOH advertising is one of the most effective channels doesn’t come out of nowhere though.…
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How Much Does a Billboard in Times Square Cost?
Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and every day of the year, the iconic…