Nancy Rohr
Nancy Rohr is an innovative advertising and marketing professional with extensive experience in OOH and digital marketing. A goal-oriented visionary with a track record of increasing sales, she supports local and national advertisers in boosting their brand recognition and value. At Alluvit Media, Nancy holds the largest value contract and highest initial invoicing for 2022 and 2023.
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How to Create a Product Launch Marketing Plan Powered by OOH Advertising
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One of the keys to a successful product launch is a marketing plan that quickly creates widespread customer awareness. This powers the entire campaign by generating more leads, accelerating demand,…
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How to Incorporate OOH Advertising Into Digital Campaigns
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Crafting the perfect advertising strategy requires marketers to take a number of different factors into consideration. One of the biggest initial questions? OOH or digital? Many advertisers choose between the…
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Can I Use Stock Photos for Advertising? Your Guide to Fair Use, Copyright, and What Mistakes to Avoid
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In the modern media landscape, consumers are busier than ever, and advertisers only have split seconds to capture attention. This is why most advertisements rely on high-impact visuals to turn…
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How to Evaluate Reach and Frequency for Outdoor Media Buys
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If you’ve been around the marketing block, you’ve heard about the power of out-of-home (OOH) advertising. But there’s a natural follow-up question: how do you see the stats for yourself?…
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Outdoor Marketing Agencies: How To Choose The Best
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Outdoor advertising (often referred to as out-of-home (OOH) marketing) is a powerful way to reach consumers where they live, work, and commute. Navigating the landscape of billboards, transit ads, and…
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7 Different Types of Outdoor Advertising
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You’re considering investing in outdoor advertising for your next ad campaign, but what form of outdoor advertising is best for you? Out-of-home (OOH) advertising offers a number of different options,…
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What Is the 70/20/10 Rule for Marketing Budgeting?
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Marketing budgets tend to raise the same question every year: how much should go to proven channels, how much to growth experiments, and how much to long‑shot ideas. The 70/20/10…
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How to Create an Advertising Strategy (The Simple Way)
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Developing an advertising strategy sounds like a behemoth. Where do you start? What do you prioritize? How do you organize your thoughts? If you’re feeling overwhelmed about how to develop…
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Are Billboards Expensive? Answered
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Often, the first questions any business owner or marketing professional wonders when exploring new opportunities are: How much is this going to cost me? Is it worth it? This holds…
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How to Be Successful With Logistics Advertising
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Unbeknownst to many, the logistics industry serves as the silent backbone of retail and product-based companies all across the world. In a society where instant gratification is king, expectations are…