Category: All Things Marketing
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What Is a GTM Strategy?
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When planning a launch of any kind, one of the most important things to prepare is your go-to-market (GTM) strategy. But what is a GTM strategy, and why is it…
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How to Conduct Market Research
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All of the best products and businesses began with an idea—a spark that ignited a flame of creativity and possibility. But any business owner knows that even the world’s best…
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Green Marketing: What Is It and How Do You Do It?
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In a chronically plugged-in world, today’s consumers are more value-driven than ever before. They’re not just shopping at the trendiest spots and patronizing the most viral brands—they’re paying attention to…
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What Is the 70/20/10 Rule for Marketing Budgeting?
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Marketing budgets tend to raise the same question every year: how much should go to proven channels, how much to growth experiments, and how much to long‑shot ideas. The 70/20/10…
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How to Create an Advertising Strategy (The Simple Way)
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Developing an advertising strategy sounds like a behemoth. Where do you start? What do you prioritize? How do you organize your thoughts? If you’re feeling overwhelmed about how to develop…
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Hiring Marketing Professionals: Tips + Common Mistakes
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The right marketing team can make or break your business. Find the right people and your leads will skyrocket. Make the wrong call and watch your business plateau—or plummet. Whether…
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Is Social Media Advertising Effective?
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In today’s modern landscape, many consider social media to be the end-all-be-all of marketing and advertising, and for good reason—over 4.8 billion people use social media worldwide, making it a…
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Mural Advertising: Design a Creative and Engaging Mural Ad
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In a world driven by aesthetics, mural advertising is rapidly gaining popularity by the day. These colorful, creative ads stand out amidst the rest of the cityscape, drawing attention and…
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What Is a Marketing Funnel? How to Build a Successful One
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If you’ve spent any time trying to understand marketing, you’ve heard about the importance of building a successful marketing funnel for your organization. The problem? Oftentimes, marketing professionals are quick…
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The Four Ps of Marketing Explained
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If you’ve ever taken a marketing class, you’ve likely heard of the Four Ps of Marketing: Product, Price, Place, and Promotion. First introduced by E. Jerome McCarthy in the 1960s,…