In today’s modern landscape, many consider social media to be the end-all-be-all of marketing and advertising, and for good reason—over 4.8 billion people use social media worldwide, making it a…

In a world driven by aesthetics, mural advertising is rapidly gaining popularity by the day. These colorful, creative ads stand out amidst the rest of the cityscape, drawing attention and…

If you’ve spent any time trying to understand marketing, you’ve heard about the importance of building a successful marketing funnel for your organization. The problem? Oftentimes, marketing professionals are quick…

If you’ve ever taken a marketing class, you’ve likely heard of the Four Ps of Marketing: Product, Price, Place, and Promotion. First introduced by E. Jerome McCarthy in the 1960s,…

If you’re serious about growing your brand and justifying every marketing dollar, tracking the right KPIs makes all the difference between coasting and outperforming your competitors. Too many businesses throw…

CRM stands for customer relationship management, which is the process of managing interactions with current and prospective customers throughout the sales cycle. In the context of marketing, CRM represents something…

We all feel it: that dull headache after hours of bouncing between tabs, the notification fatigue from the constant ping! on Slack, and the creeping sense that you’re about to…

Many of us have heard of the e-blast platforms, some of us may have even used them, but all of us have been bombarded by email marketing campaigns. Your spam…

Ever wonder why one ad grabs attention while another gets ignored? There’s a reason. A/B testing is a method used to compare two versions of a marketing asset to determine…

How do you pick the best marketing method for your brand? More importantly, how do you determine which type of ads are right for your target customers?  On one hand,…