Category: Industry News & Trends

  • Self-Driving Cars and Outdoor Media

    Self-Driving Cars and Outdoor Media

    We live in an age majorly defined by developments in technology. In recent years, the rise of self-driving cars has many wondering what the roads and highways will look like…

  • Top Airport Campaigns of 2025: Flying High into 2026!

    Top Airport Campaigns of 2025: Flying High into 2026!

    A new year is taking flight, and it’s time to celebrate! 2025 was a year of jet-setting adventures for many, and the suitcases haven’t been put away quite yet. AAA…

  • Mental Health Billboards: 5 Campaigns to Remind You You’re Not Alone

    Mental Health Billboards: 5 Campaigns to Remind You You’re Not Alone

    Billboard advertising is one of the most effective ways to reach an audience, making it a go-to choice for businesses and industries looking to draw new customers.  But we’ll let…

  • What is the Halo Effect? Explained

    What is the Halo Effect? Explained

    First impressions are everything, especially when it comes to marketing. If you’ve ever caught yourself thinking someone was more trustworthy just because they were good-looking or made a similar snap…

  • Using AI for Advertising: Benefits and Drawbacks

    Using AI for Advertising: Benefits and Drawbacks

    With the influx of AI in recent years, it’s no surprise that marketing can get murky.  How do I create copy for my ad that lands? Do the designs in…

  • Rules for Alcohol Advertising: Laws & Restrictions

    Rules for Alcohol Advertising: Laws & Restrictions

    Outdoor advertising can be an excellent way to reach 21+ audiences while they’re out and about. Not only can OOH ads have a strong ROI, they can also allow you…

  • Cannabis Marketing: Outdoor Advertising Regulations

    Cannabis Marketing: Outdoor Advertising Regulations

    As medical and recreational cannabis use becomes legalized in an increasing number of states, this so-called green rush has brought with it a wave of innovative marketing strategies. From social…