{"id":1416,"date":"2025-11-18T12:37:16","date_gmt":"2025-11-18T20:37:16","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/glossary"},"modified":"2025-11-18T14:31:59","modified_gmt":"2025-11-18T22:31:59","slug":"glossary","status":"publish","type":"page","link":"https:\/\/www.alluvitmedia.com\/blog\/glossary","title":{"rendered":"Glossary"},"content":{"rendered":"<div class=\"cm-glossary\"><div class=\"glossary-container \"><input type=\"hidden\" class=\"cmtt-attribute-field\" name=\"glossary_index_style\" value=\"classic\"><div id=\"glossaryList-nav\" class=\"listNav \" role=\"tablist\"><\/div><ul class=\"glossaryList\" role=\"tablist\" id=\"glossaryList\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTermSet\"><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/30-sheet-poster\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">30-sheet poster<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/8-sheet-poster\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">8-sheet poster<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/ad-recall\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Ad recall<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/backlit-board\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Backlit board<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/contrast-ratio\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Contrast ratio<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/daily-impressions\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Daily impressions<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/eco-poster\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Eco poster<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/flip\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Flip<\/span><\/a><\/li><li class=\"\"  itemscope itemtype=\"https:\/\/schema.org\/DefinedTerm\" ><a href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\/geotargeting\"  role=\"term\" class=\"glossaryLink glossary-link-title \"   style=\"\"   itemprop=\"url\" ><span itemprop=\"name\">Geotargeting<\/span><\/a><\/li><\/ul><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-1416","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>OOH Glossary | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Learn the meaning of common OOH and advertising terms. Our outdoor advertising glossary covers billboards and other outdoor media placements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Glossary\" \/>\n<meta property=\"og:description\" content=\"Learn the meaning of common OOH and advertising terms. Our outdoor advertising glossary covers billboards and other outdoor media placements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alluvitmedia.com\/blog\/glossary\" \/>\n<meta property=\"og:site_name\" content=\"The Outdoor Voice Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alluvitmedia\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-18T22:31:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/glossary\",\"url\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/glossary\",\"name\":\"OOH Glossary | The Outdoor Voice Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/#website\"},\"datePublished\":\"2025-11-18T20:37:16+00:00\",\"dateModified\":\"2025-11-18T22:31:59+00:00\",\"description\":\"Learn the meaning of common OOH and advertising terms. Our outdoor advertising glossary covers billboards and other outdoor media placements.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/glossary#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/glossary\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/glossary#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Glossary\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/\",\"name\":\"The Outdoor Voice Blog\",\"description\":\"Alluvit Media\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/#organization\",\"name\":\"The Outdoor Voice Blog\",\"url\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/a-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/a-logo.png\",\"width\":136,\"height\":145,\"caption\":\"The Outdoor Voice Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/www.alluvitmedia.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/alluvitmedia\\\/\",\"https:\\\/\\\/www.instagram.com\\\/alluvitmedia\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/alluvit-media\\\/\"],\"description\":\"Headquartered in Orange County, CA, Alluvit Media specializes in helping brands create out-of-home advertising campaigns including billboards, airport ads, transit ads, event placements, and more.\",\"email\":\"hello@alluvitmedia.com\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"OOH Glossary | The Outdoor Voice Blog","description":"Learn the meaning of common OOH and advertising terms. Our outdoor advertising glossary covers billboards and other outdoor media placements.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alluvitmedia.com\/blog\/glossary","og_locale":"en_US","og_type":"article","og_title":"Glossary","og_description":"Learn the meaning of common OOH and advertising terms. Our outdoor advertising glossary covers billboards and other outdoor media placements.","og_url":"https:\/\/www.alluvitmedia.com\/blog\/glossary","og_site_name":"The Outdoor Voice Blog","article_publisher":"https:\/\/www.facebook.com\/alluvitmedia\/","article_modified_time":"2025-11-18T22:31:59+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.alluvitmedia.com\/blog\/glossary","url":"https:\/\/www.alluvitmedia.com\/blog\/glossary","name":"OOH Glossary | The Outdoor Voice Blog","isPartOf":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/#website"},"datePublished":"2025-11-18T20:37:16+00:00","dateModified":"2025-11-18T22:31:59+00:00","description":"Learn the meaning of common OOH and advertising terms. Our outdoor advertising glossary covers billboards and other outdoor media placements.","breadcrumb":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/glossary#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alluvitmedia.com\/blog\/glossary"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.alluvitmedia.com\/blog\/glossary#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.alluvitmedia.com\/blog"},{"@type":"ListItem","position":2,"name":"Glossary"}]},{"@type":"WebSite","@id":"https:\/\/www.alluvitmedia.com\/blog\/#website","url":"https:\/\/www.alluvitmedia.com\/blog\/","name":"The Outdoor Voice Blog","description":"Alluvit Media","publisher":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alluvitmedia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alluvitmedia.com\/blog\/#organization","name":"The Outdoor Voice Blog","url":"https:\/\/www.alluvitmedia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2023\/12\/a-logo.png","contentUrl":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2023\/12\/a-logo.png","width":136,"height":145,"caption":"The Outdoor Voice Blog"},"image":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/alluvitmedia\/","https:\/\/www.instagram.com\/alluvitmedia\/","https:\/\/www.linkedin.com\/company\/alluvit-media\/"],"description":"Headquartered in Orange County, CA, Alluvit Media specializes in helping brands create out-of-home advertising campaigns including billboards, airport ads, transit ads, event placements, and more.","email":"hello@alluvitmedia.com","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"}}]}},"_links":{"self":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/pages\/1416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=1416"}],"version-history":[{"count":3,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/pages\/1416\/revisions"}],"predecessor-version":[{"id":1448,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/pages\/1416\/revisions\/1448"}],"wp:attachment":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=1416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}