{"id":1101,"date":"2025-07-23T11:32:25","date_gmt":"2025-07-23T19:32:25","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=1101"},"modified":"2025-07-24T12:40:03","modified_gmt":"2025-07-24T20:40:03","slug":"top-marketing-kpis-to-track","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/top-marketing-kpis-to-track","title":{"rendered":"Top Marketing KPIs to Track (And Why They Matter for Outdoor Advertising)"},"content":{"rendered":"\n<p>If you\u2019re serious about growing your brand and justifying every marketing dollar, tracking the right KPIs makes all the difference between coasting and outperforming your competitors. Too many businesses throw money at campaigns without clear performance indicators. It\u2019s like throwing darts in the dark.<\/p>\n\n\n\n<p>To maximize your chances of gleaning actionable data from <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-create-a-marketing-plan\">your next marketing campaign<\/a>, you should know about some top marketing KPIs and how to calculate them. Here\u2019s a closer look at the top marketing KPIs to monitor, plus why some are especially critical for outdoor advertising.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-1-customer-acquisition-cost-cac\" data-level=\"2\">1. Customer Acquisition Cost (CAC)<\/a><ul><li><a href=\"#h-what-is-cac\" data-level=\"3\">What is CAC?<\/a><\/li><li><a href=\"#h-why-cac-matters\" data-level=\"3\">Why CAC Matters<\/a><\/li><li><a href=\"#h-how-to-measure-cac\" data-level=\"3\">How to Measure CAC<\/a><\/li><\/ul><\/li><li><a href=\"#h-2-customer-lifetime-value-clv-or-ltv\" data-level=\"2\">2. Customer Lifetime Value (CLV or LTV)<\/a><ul><li><a href=\"#h-why-clv-matters\" data-level=\"3\">Why CLV matters<\/a><\/li><li><a href=\"#h-how-to-measure-clv\" data-level=\"3\">How to measure CLV<\/a><\/li><\/ul><\/li><li><a href=\"#h-3-return-on-marketing-investment-romi\" data-level=\"2\">3. Return on Marketing Investment (ROMI)<\/a><\/li><li><a href=\"#h-4-conversion-rate\" data-level=\"2\">4. Conversion Rate<\/a><ul><li><a href=\"#h-what-is-conversion-rate\" data-level=\"3\">What is Conversion Rate?<\/a><\/li><li><a href=\"#h-why-conversion-rate-matters\" data-level=\"3\">Why Conversion Rate Matters<\/a><\/li><li><a href=\"#h-how-to-measure-conversion-rate\" data-level=\"3\">How to Measure Conversion Rate<\/a><\/li><\/ul><\/li><li><a href=\"#h-5-website-traffic-amp-engagement-metrics\" data-level=\"2\">5. Website Traffic &amp; Engagement Metrics<\/a><ul><li><a href=\"#h-what-is-website-traffic-engagement\" data-level=\"3\">What is Website Traffic\/Engagement?<\/a><\/li><li><a href=\"#h-why-web-traffic-matters\" data-level=\"3\">Why Web Traffic Matters<\/a><\/li><li><a href=\"#h-how-to-measure-web-traffic\" data-level=\"3\">How to Measure Web Traffic<\/a><\/li><\/ul><\/li><li><a href=\"#h-6-share-of-voice-sov\" data-level=\"2\">6. Share of Voice (SOV)<\/a><ul><li><a href=\"#h-what-is-share-of-voice\" data-level=\"3\">What is Share of Voice?<\/a><\/li><li><a href=\"#h-why-share-of-voice-matters\" data-level=\"3\">Why Share of Voice Matters<\/a><\/li><li><a href=\"#h-how-to-measure-share-of-voice\" data-level=\"3\">How to Measure Share of Voice<\/a><\/li><\/ul><\/li><li><a href=\"#h-7-cost-per-lead-cpl\" data-level=\"2\">7. Cost Per Lead (CPL)<\/a><ul><li><a href=\"#h-what-is-cost-per-lead\" data-level=\"3\">What is Cost Per Lead?<\/a><\/li><li><a href=\"#h-why-cost-per-lead-matters\" data-level=\"3\">Why Cost Per Lead Matters<\/a><\/li><li><a href=\"#h-how-to-measure-cpl\" data-level=\"3\">How to Measure CPL<\/a><\/li><\/ul><\/li><li><a href=\"#h-8-brand-awareness-amp-brand-lift\" data-level=\"2\">8. Brand Awareness &amp; Brand Lift<\/a><ul><li><a href=\"#h-what-is-brand-awareness-lift\" data-level=\"3\">What is Brand Awareness\/Lift?<\/a><\/li><li><a href=\"#h-why-brand-awareness-matters\" data-level=\"3\">Why Brand Awareness Matters<\/a><\/li><li><a href=\"#h-how-to-measure-brand-awareness-lift\" data-level=\"3\">How to Measure Brand Awareness\/Lift<\/a><\/li><\/ul><\/li><li><a href=\"#h-kpis-specific-to-outdoor-advertising\" data-level=\"2\">KPIs Specific to Outdoor Advertising<\/a><\/li><li><a href=\"#h-9-reach-amp-impressions\" data-level=\"2\">9. Reach &amp; Impressions<\/a><ul><li><a href=\"#h-what-are-reach-impressions\" data-level=\"3\">What Are Reach\/Impressions?<\/a><\/li><li><a href=\"#h-why-reach-and-impressions-matter\" data-level=\"3\">Why Reach and Impressions Matter<\/a><\/li><li><a href=\"#h-how-to-measure-reach-impressions\" data-level=\"3\">How to Measure Reach\/Impressions<\/a><\/li><\/ul><\/li><li><a href=\"#h-10-geotargeted-website-traffic-amp-foot-traffic-lift\" data-level=\"2\">10. Geotargeted Website Traffic &amp; Foot Traffic Lift<\/a><ul><li><a href=\"#h-what-is-geotargeted-web-traffic\" data-level=\"3\">What is Geotargeted Web Traffic?<\/a><\/li><li><a href=\"#h-why-geotargeted-web-traffic-matters\" data-level=\"3\">Why Geotargeted Web Traffic Matters<\/a><\/li><li><a href=\"#h-how-to-measure-geotargeted-web-traffic\" data-level=\"3\">How to Measure Geotargeted Web Traffic<\/a><\/li><\/ul><\/li><li><a href=\"#h-11-ad-recall-amp-recognition\" data-level=\"2\">11. Ad Recall &amp; Recognition<\/a><ul><li><a href=\"#h-what-is-ad-recall\" data-level=\"3\">What is Ad Recall?<\/a><\/li><li><a href=\"#h-why-ad-recall-matters\" data-level=\"3\">Why Ad Recall Matters<\/a><\/li><li><a href=\"#h-how-to-measure-ad-recall\" data-level=\"3\">How to Measure Ad Recall<\/a><\/li><\/ul><\/li><li><a href=\"#h-12-competitive-share-of-outdoor-inventory\" data-level=\"2\">12. Competitive Share of Outdoor Inventory<\/a><ul><li><a href=\"#h-what-is-competitive-share-of-outdoor-inventory\" data-level=\"3\">What is Competitive Share of Outdoor Inventory?<\/a><\/li><li><a href=\"#h-why-it-matters\" data-level=\"3\">Why It Matters<\/a><\/li><li><a href=\"#h-how-to-measure-competitive-share\" data-level=\"3\">How to Measure Competitive Share<\/a><\/li><\/ul><\/li><li><a href=\"#h-track-marketing-kpis-that-really-matter-nbsp\" data-level=\"2\">Track Marketing KPIs That Really Matter\u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-customer-acquisition-cost-cac\">1. Customer Acquisition Cost (CAC)<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-1024x576.jpg\" alt=\"two business people shaking hands over a desk with data on it and a calculator \" class=\"wp-image-1105\" style=\"width:698px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-4.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-cac\">What is CAC?<\/h3>\n\n\n\n<p>Customer acquisition cost tells you h<strong>ow much you\u2019re paying to bring in each new customer<\/strong>. It\u2019s calculated by adding up all your marketing and sales expenses over a period (things like ad spend, salaries, and agency fees) and dividing by the number of new customers acquired. CAC is foundational because it connects your marketing budget directly to sales output.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-cac-matters\">Why CAC Matters<\/h3>\n\n\n\n<p>If your CAC is too high, you could be burning through cash without realizing your customers won\u2019t spend enough to cover it. For instance, if you spend $500 to acquire a customer who only ever spends $300, you\u2019re losing money before factoring in your other costs. Keeping tabs on CAC helps ensure your campaigns stay profitable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-cac\">How to Measure CAC<\/h3>\n\n\n\n<p><strong>CAC = (Total Sales &amp; Marketing Expenses) \/ (Number of New Customers)<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-customer-lifetime-value-clv-or-ltv\">2. Customer Lifetime Value (CLV or LTV)<\/h2>\n\n\n\n<p>What is Customer Lifetime Value?<br>Customer Lifetime Value predicts <strong>how much revenue a single customer will bring in during their entire relationship with your business<\/strong>. It considers repeat purchases, subscriptions, and referrals. You usually look at average purchase value, how often customers buy, and how long they stay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-clv-matters\">Why CLV matters<\/h3>\n\n\n\n<p>CLV puts your CAC in perspective. If it costs $1,000 to acquire a customer but they\u2019ll spend $5,000 over several years, that\u2019s a sustainable model. If your LTV is close to or less than your CAC, you may need to rethink pricing or loyalty efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-clv\">How to measure CLV<\/h3>\n\n\n\n<p>Here is a simple formula for calculating CLV. More advanced models also factor in margins and churn:<\/p>\n\n\n\n<p><strong>Customer Lifetime Value = (Average Purchase Value x Purchase Frequency) x Average Customer Lifespan<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-return-on-marketing-investment-romi\">3. Return on Marketing Investment (ROMI)<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/goals-target-aspiration-perforated-paper-graph_optimized_2000-1024x683.jpg\" alt=\"a hand holding a perforated paper graph with a tall skyscraper and sky in the background\" class=\"wp-image-1108\" style=\"width:751px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/goals-target-aspiration-perforated-paper-graph_optimized_2000-1024x683.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/goals-target-aspiration-perforated-paper-graph_optimized_2000-300x200.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/goals-target-aspiration-perforated-paper-graph_optimized_2000-768x512.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/goals-target-aspiration-perforated-paper-graph_optimized_2000-1536x1025.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/goals-target-aspiration-perforated-paper-graph_optimized_2000-2048x1367.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What is ROMI?<br>ROMI measures how much profit your marketing generates. Unlike <a href=\"https:\/\/www.alluvitmedia.com\/blog\/calculating-billboard-roi\">broad ROI metrics<\/a>, ROMI focuses on the <strong>money you spend on marketing versus the revenue you get back <\/strong>from those efforts.<\/p>\n\n\n\n<p>Why ROMI Matters<br>ROMI is your clearest view of campaign effectiveness. A ROMI of 5 means every $1 in marketing produces $5 in revenue. That\u2019s a solid case for scaling up.<\/p>\n\n\n\n<p>How to Measure ROMI&nbsp;<\/p>\n\n\n\n<p><strong>ROMI = ((Revenue from marketing &#8211; Marketing expenses) \/ Marketing expenses) * 100<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-conversion-rate\">4. Conversion Rate<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-conversion-rate\">What is Conversion Rate?<\/h3>\n\n\n\n<p>Conversion rate is the percentage of <strong>people who complete a desired action<\/strong> after engaging with your marketing. This could include submitting a form, scheduling a consultation, or making a purchase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-conversion-rate-matters\">Why Conversion Rate Matters<\/h3>\n\n\n\n<p>A flood of traffic means little if visitors don\u2019t take action. Conversion rate reveals if your creative, offers, and landing pages actually persuade people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-conversion-rate\">How to Measure Conversion Rate<\/h3>\n\n\n\n<p>Tools like Google Analytics or your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-does-crm-stand-for-in-marketing\">CRM<\/a> often calculate this automatically. Here is a simple formula to do it yourself:<\/p>\n\n\n\n<p><strong>Conversion Rate = (Number of Conversions \/ Total Number of Visitors) * 100<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-website-traffic-amp-engagement-metrics\">5. Website Traffic &amp; Engagement Metrics<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-3-1024x576.jpg\" alt=\"blue background with four stars with a hand placing a fifth star\" class=\"wp-image-1106\" style=\"width:720px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-3-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-3-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-3-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-3-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/Untitled-design-3.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-website-traffic-engagement\">What is Website Traffic\/Engagement?<\/h3>\n\n\n\n<p>Website metrics track <strong>how many people visit your site, where they come from, and what they do once they land there<\/strong>. This includes total sessions, unique users, pages per session, average time on site, and bounce rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-web-traffic-matters\">Why Web Traffic Matters<\/h3>\n\n\n\n<p>Your site is often your brand\u2019s first handshake. Even if your end goal is in-person visits, web data reveals how well your campaigns spark interest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-web-traffic\">How to Measure Web Traffic<\/h3>\n\n\n\n<p>Use platforms like Google Analytics to monitor these metrics. Compare periods before, during, and after campaigns. For big brand pushes, check if direct or branded search traffic climbs. If your brand is implementing <a href=\"https:\/\/www.alluvitmedia.com\/digital-search.php\">SEO (search engine optimization)<\/a> or running PPC (pay-per-click) ads, organic traffic and paid traffic will be your respective KPIs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-share-of-voice-sov\">6. Share of Voice (SOV)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-share-of-voice\">What is Share of Voice?<\/h3>\n\n\n\n<p>Share of Voice shows <strong>how much visibility your brand has versus competitors<\/strong>. This might be your percentage of PPC impressions, social mentions, or the chunk of outdoor ad inventory you control in a city.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-share-of-voice-matters\">Why Share of Voice Matters<\/h3>\n\n\n\n<p>The more people encounter your brand, the more you crowd out competitors. A consistently high SOV often leads to a bigger market share over time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-share-of-voice\">How to Measure Share of Voice<\/h3>\n\n\n\n<p>Digitally, tools like SEMrush or Google Ads report impression share. For outdoor, it\u2019s about calculating how many billboards, transit ads, or street kiosks you hold versus the total available in your target areas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-cost-per-lead-cpl\">7. Cost Per Lead (CPL)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-cost-per-lead\">What is Cost Per Lead?<\/h3>\n\n\n\n<p>CPL tracks <strong>how much you pay to generate each new lead<\/strong>. As a refresher, a lead refers to someone who expresses interest by filling out a form, calling, or subscribing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-cost-per-lead-matters\">Why Cost Per Lead Matters<\/h3>\n\n\n\n<p>It\u2019s a quick way to spot campaign efficiency. But it needs to pair with conversion and sales data so you don\u2019t get stuck chasing cheap, unqualified leads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-cpl\">How to Measure CPL<\/h3>\n\n\n\n<p><strong>Cost per Lead = Total Marketing Spend \/ Total Leads Generated<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-8-brand-awareness-amp-brand-lift\">8. Brand Awareness &amp; Brand Lift<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/2001.i039.031_branding_isometric_concept_icons-14_optimized_2000-1024x1024.jpg\" alt=\"graphic of the word &quot;Brand&quot; with graphs and people\" class=\"wp-image-1104\" style=\"width:712px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/2001.i039.031_branding_isometric_concept_icons-14_optimized_2000-1024x1024.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/2001.i039.031_branding_isometric_concept_icons-14_optimized_2000-300x300.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/2001.i039.031_branding_isometric_concept_icons-14_optimized_2000-150x150.jpg 150w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/2001.i039.031_branding_isometric_concept_icons-14_optimized_2000-768x768.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/2001.i039.031_branding_isometric_concept_icons-14_optimized_2000-1536x1536.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/2001.i039.031_branding_isometric_concept_icons-14_optimized_2000-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-brand-awareness-lift\">What is Brand Awareness\/Lift?<\/h3>\n\n\n\n<p>Brand awareness measures <strong>how well people recognize or recall your brand<\/strong>. Brand lift looks at <strong>how perceptions improve<\/strong> after seeing your campaign, essentially whether more people say they\u2019d consider buying from you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-brand-awareness-matters\">Why Brand Awareness Matters<\/h3>\n\n\n\n<p>Not every campaign\u2019s goal is an immediate sale. Especially with outdoor advertising, building mental familiarity pays off when buying decisions come later. Just don\u2019t jeopardize your brand\u2019s reputation and health by engaging in <a href=\"https:\/\/www.alluvitmedia.com\/blog\/false-advertising-a-guide-to-ethical-marketing\">false advertising<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-brand-awareness-lift\">How to Measure Brand Awareness\/Lift<\/h3>\n\n\n\n<p>Use brand lift studies or surveys to gauge recognition. Watch for increases in direct or branded searches and web traffic from your key markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kpis-specific-to-outdoor-advertising\">KPIs Specific to Outdoor Advertising<\/h2>\n\n\n\n<p>Outdoor campaigns are uniquely powerful for broad awareness, but the metrics you\u2019ll monitor look a bit different.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-9-reach-amp-impressions\">9. Reach &amp; Impressions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-reach-impressions\">What Are Reach\/Impressions?<\/h3>\n\n\n\n<p>Reach counts the unique <strong>people exposed to your ad<\/strong>. <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-are-billboard-impressions-calculated\">Outdoor ad impressions<\/a> count every time an ad is viewed, including repeats by the same person. For outdoor, these are estimated using traffic counts, pedestrian flows, and dwell-time studies.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-reach-and-impressions-matter\">Why Reach and Impressions Matter<\/h3>\n\n\n\n<p>Outdoor is about scale\u2014getting your message in front of thousands (or millions). It also informs your CPM, helping you compare costs across different media types.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-reach-impressions\">How to Measure Reach\/Impressions<\/h3>\n\n\n\n<p>Most outdoor advertising vendors (like Alluvit Media) provide weekly reach and impression estimates based on <a href=\"https:\/\/geopath.org\/\">audited data<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-10-geotargeted-website-traffic-amp-foot-traffic-lift\">10. Geotargeted Website Traffic &amp; Foot Traffic Lift<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/location-symbol-with-landscape-background_optimized_2000-1024x681.jpg\" alt=\"location symbols above buildings in a city landscape\" class=\"wp-image-1107\" style=\"width:728px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/location-symbol-with-landscape-background_optimized_2000-1024x681.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/location-symbol-with-landscape-background_optimized_2000-300x200.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/location-symbol-with-landscape-background_optimized_2000-768x511.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/location-symbol-with-landscape-background_optimized_2000-1536x1022.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/location-symbol-with-landscape-background_optimized_2000-2048x1362.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-geotargeted-web-traffic\">What is Geotargeted Web Traffic?<\/h3>\n\n\n\n<p>This looks at <strong>whether people in your target geographies are engaging more after you launch an outdoor campaign<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-geotargeted-web-traffic-matters\">Why Geotargeted Web Traffic Matters<\/h3>\n\n\n\n<p>It ties outdoor awareness directly to consumer action, bridging the gap between big impressions and real-world behavior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-geotargeted-web-traffic\">How to Measure Geotargeted Web Traffic<\/h3>\n\n\n\n<p>Use Google Analytics location reports to spot traffic spikes in ZIP codes where your billboards run. If you have physical stores, <a href=\"https:\/\/www.alluvitmedia.com\/blog\/geofencing-vs-geotargeting-whats-the-difference\">geofencing tools<\/a> or WiFi data can show lift in visits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-ad-recall-amp-recognition\">11. Ad Recall &amp; Recognition<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-ad-recall\">What is Ad Recall?<\/h3>\n\n\n\n<p>Ad recall measures <strong>if people remember seeing your ad<\/strong>, while recognition tests if they correctly connect it to your brand. When it comes to the highest rates of ad recall, outdoor ads are among the top advertising formats. Check out our <a href=\"https:\/\/www.alluvitmedia.com\/blog\/10-facts-about-advertising-you-should-know\">10 advertising facts<\/a> post for more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-ad-recall-matters\">Why Ad Recall Matters<\/h3>\n\n\n\n<p>Outdoor ads often build familiarity first. If few people recall your message, your creative might need a sharper hook.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-ad-recall\">How to Measure Ad Recall<\/h3>\n\n\n\n<p>To measure ad recall, commission post-campaign brand surveys. With <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-digital-out-of-home-dooh-advertising\">digital out-of-home (DOOH)<\/a>, some platforms provide interactive engagement or camera-based metrics.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-12-competitive-share-of-outdoor-inventory\">12. Competitive Share of Outdoor Inventory<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-competitive-share-of-outdoor-inventory\">What is Competitive Share of Outdoor Inventory?<\/h3>\n\n\n\n<p>This tracks how much of the local billboard, transit, or street furniture inventory your brand controls relative to competitors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-it-matters\">Why It Matters<\/h3>\n\n\n\n<p>Owning a bigger slice means not only more impressions for you but fewer opportunities for rivals. It amplifies your Share of Voice in crowded markets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-measure-competitive-share\">How to Measure Competitive Share<\/h3>\n\n\n\n<p>Work with your <a href=\"https:\/\/www.alluvitmedia.com\/\">outdoor advertising agency<\/a> to map total inventory versus your share. It\u2019s a strategic view that shapes long-term brand dominance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"633\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/business-people-working-laptop-meeting_optimized_2000-1024x633.jpg\" alt=\"business people working around a laptop, looking at KPIs\" class=\"wp-image-1103\" style=\"width:671px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/business-people-working-laptop-meeting_optimized_2000-1024x633.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/business-people-working-laptop-meeting_optimized_2000-300x185.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/business-people-working-laptop-meeting_optimized_2000-768x475.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/business-people-working-laptop-meeting_optimized_2000-1536x949.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/07\/business-people-working-laptop-meeting_optimized_2000-2048x1266.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-track-marketing-kpis-that-really-matter-nbsp\">Track Marketing KPIs That Really Matter&nbsp;<\/h2>\n\n\n\n<p>No single KPI tells the full story. Smart marketers keep a balanced dashboard that <strong>pairs brand-building numbers with bottom-line figures<\/strong> like conversions and revenue. For outdoor campaigns, it\u2019s critical to link massive reach and recall to what follows: are more people searching your brand, visiting your website, or walking through your doors?<br>When you\u2019re ready to turn that interest into something unforgettable, <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*19mywm7*_ga*MzY5ODY2NjM3LjE3NDg4OTMyOTA.*_ga_XRC33CCWP1*czE3NTMxMTM4MDYkbzU0JGcwJHQxNzUzMTEzODA2JGo2MCRsMCRoMA..\">request a billboard proposal<\/a> from Alluvit Media. We don\u2019t just secure placements, we help build campaigns with measurement built in, so every impression goes further for your brand.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re serious about growing your brand and justifying every marketing dollar, tracking the right KPIs makes all the difference between coasting and outperforming your competitors. Too many businesses throw money at campaigns without clear performance indicators. It\u2019s like throwing darts in the dark. To maximize your chances of gleaning actionable data from your next [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[13],"tags":[],"class_list":["post-1101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all-things-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top Marketing KPIs | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Learn which marketing KPIs matter most and how to measure them. 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