{"id":1130,"date":"2025-08-06T10:11:42","date_gmt":"2025-08-06T18:11:42","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=1130"},"modified":"2026-03-31T12:09:44","modified_gmt":"2026-03-31T20:09:44","slug":"museum-advertising-with-billboards","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/museum-advertising-with-billboards","title":{"rendered":"Museum Advertising with Billboards: How OOH Boosts Attendance"},"content":{"rendered":"\n<p>Museum advertising is the art of promoting exhibits, events, and institutions to attract both locals and tourists. While it\u2019s true that social media and email campaigns can spark interest, <strong>out-of-home (OOH) advertising offers unmatched visibility.<\/strong><\/p>\n\n\n\n<p>When used strategically, billboards and other forms of outdoor media can increase museum attendance, raise awareness for special exhibits, and make your museum a landmark in the community. But how can you effectively use OOH for museum advertising?&nbsp;<\/p>\n\n\n\n<p>From choosing smart outdoor ad locations to measuring results, here\u2019s how you can maximize the impact of your museum marketing efforts. (You could also dive right in by <a href=\"https:\/\/rfp.alluvitmedia.com\/\">requesting a billboard proposal<\/a> today.)<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-what-is-museum-advertising-in-ooh-marketing\" data-level=\"2\">What Is Museum Advertising in OOH Marketing?<\/a><\/li><li><a href=\"#h-why-billboards-are-effective-for-museum-promotion\" data-level=\"2\">Why Billboards Are Effective for Museum Promotion<\/a><ul><li><a href=\"#h-1-capture-tourist-and-commuter-traffic\" data-level=\"3\">1. Capture Tourist and Commuter Traffic<\/a><\/li><li><a href=\"#h-2-build-awareness-for-special-exhibits\" data-level=\"3\">2. Build Awareness for Special Exhibits<\/a><\/li><li><a href=\"#h-3-complement-digital-campaigns\" data-level=\"3\">3. Complement Digital Campaigns<\/a><\/li><\/ul><\/li><li><a href=\"#h-best-museum-advertising-strategies-using-ooh\" data-level=\"2\">Best Museum Advertising Strategies Using OOH<\/a><ul><li><a href=\"#h-static-billboards-for-long-term-branding\" data-level=\"3\">Static Billboards for Long-Term Branding<\/a><\/li><li><a href=\"#h-digital-billboards-for-rotating-exhibits\" data-level=\"3\">Digital Billboards for Rotating Exhibits<\/a><\/li><li><a href=\"#h-street-furniture-and-transit-ads-for-pedestrian-engagement\" data-level=\"3\">Street Furniture and Transit Ads for Pedestrian Engagement<\/a><\/li><\/ul><\/li><li><a href=\"#h-choosing-the-right-billboard-locations-for-museums\" data-level=\"2\">Choosing the Right Billboard Locations for Museums<\/a><\/li><li><a href=\"#h-how-to-measure-the-impact-of-museum-advertising\" data-level=\"2\">How to Measure the Impact of Museum Advertising<\/a><\/li><li><a href=\"#h-partnering-with-an-ooh-agency-for-museum-advertising\" data-level=\"2\">Partnering with an OOH Agency for Museum Advertising<\/a><ul><li><a href=\"#h-final-takeaway\" data-level=\"3\">Final Takeaway<\/a><\/li><li><a href=\"#h-faqs\" data-level=\"3\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-museum-advertising-in-ooh-marketing\">What Is Museum Advertising in OOH Marketing?<\/h2>\n\n\n\n<p>Museum advertising with OOH refers to promoting your museum through billboards, digital displays, transit ads, and street furniture. Unlike online ads that users can scroll past, OOH campaigns reach people where they live, commute, and travel.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/back-view-woman-admiring-painting_optimized_2000-1024x683.jpg\" alt=\"A woman standing in front of a piece of art at a museum\" class=\"wp-image-1132\" style=\"width:650px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/back-view-woman-admiring-painting_optimized_2000-1024x683.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/back-view-woman-admiring-painting_optimized_2000-300x200.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/back-view-woman-admiring-painting_optimized_2000-768x512.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/back-view-woman-admiring-painting_optimized_2000-1536x1024.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/back-view-woman-admiring-painting_optimized_2000-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Why it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>High visibility: <\/strong>Drivers, pedestrians, and tourists can\u2019t ignore large-format media.<\/li>\n\n\n\n<li><strong>Targeted by location: <\/strong>Billboards can be placed near tourist routes, cultural districts, and museum entrances.<\/li>\n\n\n\n<li><strong>Supports other marketing: <\/strong>OOH campaigns reinforce digital and social ads, making your exhibits stick in people\u2019s minds.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-billboards-are-effective-for-museum-promotion\">Why Billboards Are Effective for Museum Promotion<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"764\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/image-10-1024x764.png\" alt=\"Billboard advertisng &quot;Museum of Zuni Art&quot; with directions and a green colorful graphic\" class=\"wp-image-1133\" style=\"width:630px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/image-10-1024x764.png 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/image-10-300x224.png 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/image-10-768x573.png 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/image-10.png 1334w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Billboards remain a cornerstone of museum advertising because they combine mass reach with local precision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-capture-tourist-and-commuter-traffic\">1. Capture Tourist and Commuter Traffic<\/h3>\n\n\n\n<p>Museums thrive on weekend visitors, school trips, and <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-advertise-to-tourists\">out-of-town tourists<\/a>. Highway and airport billboards reach people when they\u2019re actively planning their day or visit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-build-awareness-for-special-exhibits\">2. Build Awareness for Special Exhibits<\/h3>\n\n\n\n<p>Limited-time exhibitions, like traveling art shows or seasonal displays, need urgency. A simple, bold message like: \u201cVan Gogh Alive \u2013 Now Through September 30\u201d can drive immediate action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-complement-digital-campaigns\">3. Complement Digital Campaigns<\/h3>\n\n\n\n<p>Billboards amplify social and search campaigns by reminding audiences to book tickets or explore your website. Digital billboards can even <a href=\"https:\/\/www.alluvitmedia.com\/blog\/qr-codes-on-billboards-is-it-a-smart-move\">feature QR codes<\/a> for instant ticket access.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-museum-advertising-strategies-using-ooh\">Best Museum Advertising Strategies Using OOH<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-6-2025-11_09_38-AM.png\" alt=\"A side by side comparison of a static billboard advertising an art museum and a digital one\" class=\"wp-image-1135\" style=\"width:606px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-6-2025-11_09_38-AM.png 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-6-2025-11_09_38-AM-300x300.png 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-6-2025-11_09_38-AM-150x150.png 150w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/ChatGPT-Image-Aug-6-2025-11_09_38-AM-768x768.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Here are the most effective ways to leverage outdoor advertising for museums:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-static-billboards-for-long-term-branding\">Static Billboards for Long-Term Branding<\/h3>\n\n\n\n<p>Traditional billboards keep your museum top-of-mind year-round, perfect for permanent collections and local engagement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digital-billboards-for-rotating-exhibits\">Digital Billboards for Rotating Exhibits<\/h3>\n\n\n\n<p>With digital OOH (also known as <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-digital-out-of-home-dooh-advertising\">DOOH<\/a>), you can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rotate multiple exhibit creatives<\/li>\n\n\n\n<li>Update messaging based on time of day or event dates<\/li>\n\n\n\n<li>Launch last-minute promotions for free or extended hours<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-street-furniture-and-transit-ads-for-pedestrian-engagement\">Street Furniture and Transit Ads for Pedestrian Engagement<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.alluvitmedia.com\/blog\/street-furniture-advertising-guide-bus-shelters-benches-and-more\">Bus shelters<\/a>, benches, and transit wraps intercept visitors on foot in urban areas and tourist corridors, reinforcing awareness close to your museum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-choosing-the-right-billboard-locations-for-museums\">Choosing the Right Billboard Locations for Museums<\/h2>\n\n\n\n<p>The success of museum advertising relies heavily on location. Strategic placement ensures your message reaches the right audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Highways and Airport Routes:<\/strong> Catch travelers as they enter your city.<\/li>\n\n\n\n<li><strong>Cultural Districts and Entertainment Zones: <\/strong>Reinforce museum awareness near theaters, attractions, and restaurants.<\/li>\n\n\n\n<li><strong>Near-Museum Directional Signage: <\/strong>Convert spontaneous visitors with messages like \u201cExit 22 \u2013 History Museum 2 Miles.\u201d<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-measure-the-impact-of-museum-advertising\">How to Measure the Impact of Museum Advertising<\/h2>\n\n\n\n<p>Many of the same <a href=\"https:\/\/www.alluvitmedia.com\/blog\/top-marketing-kpis-to-track\">marketing KPIs<\/a> that you would use for a variety of different marketing campaigns can be translated into the OOH space. Even though billboards are not clickable, you can track their effectiveness with smart attribution:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/LinkedIn-Posts-1-1024x576.jpg\" alt=\"A crowded museum \" class=\"wp-image-1137\" style=\"width:646px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/LinkedIn-Posts-1-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/LinkedIn-Posts-1-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/LinkedIn-Posts-1-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/LinkedIn-Posts-1-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/LinkedIn-Posts-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ticket Sales &amp; Attendance Trends: <\/strong>Compare attendance during your OOH campaign to previous periods.<\/li>\n\n\n\n<li><strong>Website Traffic &amp; QR Code Scans: <\/strong>Drive users to dedicated landing pages or ticket portals.<\/li>\n\n\n\n<li><strong>Social Media Mentions &amp; Engagement: <\/strong>Look for spikes in hashtags, photo shares, or event check-ins.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-partnering-with-an-ooh-agency-for-museum-advertising\">Partnering with an OOH Agency for Museum Advertising<\/h2>\n\n\n\n<p>Planning and executing an effective museum advertising campaign takes expertise, but don\u2019t let that intimidate you! That\u2019s where we come in. From selecting billboard locations to designing high-impact creative, we work to maximize your ROI while staying within your budget and keeping your goals at the forefront of your campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"462\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/Museum-of-New-Mexico-Billboard-1024x462.jpg\" alt=\"Museum of New Mexico billboard \" class=\"wp-image-1134\" style=\"width:688px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/Museum-of-New-Mexico-Billboard-1024x462.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/Museum-of-New-Mexico-Billboard-300x135.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/Museum-of-New-Mexico-Billboard-768x346.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/Museum-of-New-Mexico-Billboard-1536x692.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/08\/Museum-of-New-Mexico-Billboard-2048x923.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At Alluvit Media, we help museums and other arts\/cultural institutions nationwide by providing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Billboards, transit, and street-level OOH placements<\/li>\n\n\n\n<li><a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-designer-free-creative-services-for-your-outdoor-ad\">No-cost graphic design<\/a> for bold, attention-grabbing visuals<\/li>\n\n\n\n<li>Hands-on campaign management from concept to installation<br><\/li>\n<\/ul>\n\n\n\n<p>If your museum is ready to attract new visitors and increase attendance, our team can build a campaign that makes your next exhibit, event, or opening unmissable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-final-takeaway\">Final Takeaway<\/h3>\n\n\n\n<p>Museum advertising with OOH is one of the most effective ways to turn awareness into attendance. The right combination of billboards, strategic placement, and clear messaging can empower your museum to reach locals, tourists, and cultural enthusiasts alike.<\/p>\n\n\n\n<p>Fill out our <a href=\"https:\/\/rfp.alluvitmedia.com\/\">simple online form<\/a> to receive a custom, interactive proposal with billboards for your museum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h3>\n\n\n<div ><style>#sp-ea-1717 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1717.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1717.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1717.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1717.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1717.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1774984492\"><div id=\"sp-ea-1717\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-17170\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse17170\" aria-controls=\"collapse17170\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> How does billboard advertising increase museum attendance?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse17170\" data-parent=\"#sp-ea-1717\" role=\"region\" aria-labelledby=\"ea-header-17170\"> <div class=\"ea-body\"><p>Museum advertising on billboards captures <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-advertise-to-tourists\">high-intent traffic from tourists<\/a> and commuters who may miss your digital ads. By placing bold visuals on key travel routes, you create a &#8220;landmark&#8221; effect that builds urgency for special exhibits and keeps your institution top-of-mind for weekend outings.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-17171\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse17171\" aria-controls=\"collapse17171\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Should my museum use static or digital billboards?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse17171\" data-parent=\"#sp-ea-1717\" role=\"region\" aria-labelledby=\"ea-header-17171\"> <div class=\"ea-body\"><p>It depends on your goal. Static billboards are best for <a href=\"https:\/\/www.alluvitmedia.com\/blog\/digital-vs-static-billboards\">long-term branding and permanent collections, providing 24\/7 visibility<\/a>. Digital billboards (DOOH) are ideal for <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-digital-out-of-home-dooh-advertising\">rotating exhibits<\/a>, allowing you to swap creative instantly to promote different galleries or limited-time events.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-17172\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse17172\" aria-controls=\"collapse17172\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How do I measure the ROI of a museum billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse17172\" data-parent=\"#sp-ea-1717\" role=\"region\" aria-labelledby=\"ea-header-17172\"> <div class=\"ea-body\"><p>Since billboards aren&#8217;t &#8220;clickable,&#8221; you can track museum advertising success through <a href=\"https:\/\/www.alluvitmedia.com\/blog\/calculating-billboard-roi\">attendance attribution (comparing ticket sales to campaign dates)<\/a>, unique <a href=\"https:\/\/www.alluvitmedia.com\/blog\/qr-codes-on-billboards-is-it-a-smart-move\">QR codes<\/a> for instant bookings, and vanity URLs to monitor direct website traffic from the ad.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1717-69efd93b7818d\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"How does billboard advertising increase museum attendance?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Museum advertising on billboards captures high-intent traffic from tourists and commuters who may miss your digital ads. By placing bold visuals on key travel routes, you create a 'landmark' effect that builds urgency for special exhibits and keeps your institution top-of-mind for weekend outings.\" } },{ \"@type\": \"Question\", \"name\": \"Should my museum use static or digital billboards?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"It depends on your goal. Static billboards are best for long-term branding and permanent collections, providing 24\/7 visibility. Digital billboards (DOOH) are ideal for rotating exhibits, allowing you to swap creative instantly to promote different galleries or limited-time events.\" } },{ \"@type\": \"Question\", \"name\": \"How do I measure the ROI of a museum billboard?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Since billboards aren't 'clickable,' you can track museum advertising success through attendance attribution (comparing ticket sales to campaign dates), unique QR codes for instant bookings, and vanity URLs to monitor direct website traffic from the ad.\" } }] }<\/script><\/div><\/div><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Museum advertising is the art of promoting exhibits, events, and institutions to attract both locals and tourists. While it\u2019s true that social media and email campaigns can spark interest, out-of-home (OOH) advertising offers unmatched visibility. When used strategically, billboards and other forms of outdoor media can increase museum attendance, raise awareness for special exhibits, and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":1131,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[16,38],"class_list":["post-1130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-out-of-home-101","tag-billboards","tag-nonprofits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Museum Advertising with Billboards: How OOH Boosts Attendance | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Promote exhibits, events, and more with billboards for your museum\u2014a tried and true museum advertising format. 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