{"id":1571,"date":"2026-01-07T17:41:03","date_gmt":"2026-01-08T01:41:03","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=1571"},"modified":"2026-01-07T17:41:04","modified_gmt":"2026-01-08T01:41:04","slug":"self-driving-cars-outdoor-media","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/self-driving-cars-outdoor-media","title":{"rendered":"Self-Driving Cars and Outdoor Media"},"content":{"rendered":"\n<p>We live in an age majorly defined by developments in technology. In recent years, the rise of self-driving cars has many wondering what the roads and highways will look like over the next few decades\u2014and has advertisers wondering about the future of the out-of-home (OOH) advertising industry as a whole.<\/p>\n\n\n\n<p><strong>After all, if self-driving cars become the mainstream form of transportation, how will outdoor media survive?<\/strong> Will anyone even look out the car window anymore, or will the OOH industry disappear for good?<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-self-driving-cars-are-on-the-way-but-don-t-take-your-hands-off-the-wheel-just-yet\" data-level=\"2\">Self-Driving Cars Are On the Way\u2026But Don\u2019t Take Your Hands Off the Wheel Just Yet<\/a><\/li><li><a href=\"#h-billboards-won-t-disappear-they-ll-develop\" data-level=\"2\">Billboards Won\u2019t Disappear, They\u2019ll Develop<\/a><ul><li><a href=\"#h-new-possibilities\" data-level=\"3\">New Possibilities<\/a><\/li><\/ul><\/li><li><a href=\"#h-easier-travel-means-more-time-spent-outside-the-home\" data-level=\"2\">Easier Travel Means More Time Spent Outside the Home<\/a><ul><li><a href=\"#h-faqs\" data-level=\"3\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-self-driving-cars-are-on-the-way-but-don-t-take-your-hands-off-the-wheel-just-yet\">Self-Driving Cars Are On the Way\u2026But Don\u2019t Take Your Hands Off the Wheel Just Yet<\/h2>\n\n\n\n<p>In the US, the rise of self-driving cars is relatively inevitable. In 2025, the US government began working to <a href=\"https:\/\/www.reuters.com\/business\/autos-transportation\/us-agency-ease-self-driving-vehicle-deployment-hurdles-retain-reporting-rules-2025-04-24\/\">speed up the rollout<\/a> of automated vehicles, easing regulations to make their deployment smoother and simpler.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1-1024x576.jpg\" alt=\"Passenger relaxing inside a self-driving car while viewing roadside scenery, illustrating how autonomous vehicles create new opportunities for outdoor advertising.\" class=\"wp-image-1579\" style=\"width:863px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This raises the question: what will operating a vehicle look like in the coming years?<\/p>\n\n\n\n<p>When most of us imagine a future filled with self-driving cars, we imagine the endless possibilities of things that could be done in the time normally spent driving, whether commuting to work or embarking on a cross-country road trip.&nbsp;<\/p>\n\n\n\n<p>After all, if your car can drive itself, the options are limitless. \u201cDrivers\u201d could read, nap, watch a movie, scroll social media, or work while their vehicle takes them right where they want to go.<\/p>\n\n\n\n<p>However, in reality, it\u2019s doubtful that we\u2019re anywhere near an era of catching some extra shut-eye while heading to the office. It\u2019s expected that drivers will be keeping their hands on the wheel and eyes on the road until <a href=\"https:\/\/www.weforum.org\/stories\/2025\/05\/autonomous-vehicles-technology-future\/\">long after 2035<\/a>\u2014though, understandably, questions and concerns still arise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-billboards-won-t-disappear-they-ll-develop\">Billboards Won\u2019t Disappear, They\u2019ll Develop<\/h2>\n\n\n\n<p>Here\u2019s the thing: technological advances are nothing new. Thirty years ago, cell phones were just gaining popularity; now nearly everyone has the equivalent of a high-speed miniature computer in their hand at all times. And when those technologies began to advance, guess what? Everyone worried about what it would do to physical advertising and out-of-home marketing.<\/p>\n\n\n\n<p>Spoiler alert: despite the remarkable developments we\u2019ve seen in smartphones and digital advertising, out-of-home advertising hasn\u2019t evaporated. <em>It\u2019s thrived<\/em>.<\/p>\n\n\n\n<p>OOH advertising yields the <a href=\"https:\/\/www.alluvitmedia.com\/blog\/5-things-you-didnt-know-about-ooh\">highest return on investment<\/a> (ROI) when compared to other forms of advertising, including digital ads. Despite early fears that the ease of digital advertising would overtake out-of-home media, we consistently see the best results from these physical advertisements\u2014not social media or online ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1024x576.jpg\" alt=\"Large digital out-of-home billboard overlooking a busy city roadway at night, illustrating how self driving cars and outdoor media work together to capture passenger attention and create new advertising opportunities along high-traffic urban corridors.\" class=\"wp-image-1580\" style=\"width:853px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/self-driving-car.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>And while it\u2019s only natural to worry when faced with change, we don\u2019t expect billboard advertising to disappear with the rise of self-driving cars. Instead, the industry will adjust and evolve for the better, not running from advancements but adapting alongside them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-new-possibilities\">New Possibilities<\/h3>\n\n\n\n<p>We don\u2019t know with certainty what developments we\u2019ll see in billboard advertising, but looking ahead, the future is bright. There are so many possibilities for how outdoor media can adapt to open up new and exciting advertising opportunities.<\/p>\n\n\n\n<p>Instead of becoming a thing of the past, we expect to see <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-digital-out-of-home-dooh-advertising\">digital billboards<\/a> become more interactive and intelligent, especially as drivers begin to spend less time driving themselves.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/dooh-1024x576.jpg\" alt=\"Digital billboard overlooking a city highway at night, illustrating how self-driving cars and outdoor media create new advertising opportunities for reaching passengers during urban travel.\" class=\"wp-image-1581\" style=\"width:889px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/dooh-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/dooh-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/dooh-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/dooh-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/01\/dooh.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Maybe that looks like tailored ads for different times of day, or in-car screens that sync with OOH messaging. This turns mobile commerce into a customized, layered experience that can influence a driver\u2019s meal decisions, desired experiences, or even travel destination.<\/p>\n\n\n\n<p>When people first started using smartphones, they didn\u2019t stop looking out the window\u2014and self-driving cars aren\u2019t going to change that. Instead, drivers with less to do behind the wheel may become even <em>more <\/em>engaged with the world out their window, turning the windshield into a screen even more compelling than the one in their hand, if advertisers are strategic, adaptable, and creative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-easier-travel-means-more-time-spent-outside-the-home\">Easier Travel Means More Time Spent Outside the Home<\/h2>\n\n\n\n<p>How often do we complain about the stresses of road travel? Heavy traffic, bad drivers, and unfamiliar locations can be a recipe for disaster, and it\u2019s not uncommon for people to choose the path of least resistance and simply stay home rather than navigate the roads.<\/p>\n\n\n\n<p>But what if travel stress was no longer a factor? What if people didn\u2019t have to feel confident in their driving abilities to head out on an adventure\u2014what if they could just go?<\/p>\n\n\n\n<p>The rise of automated vehicles isn\u2019t a detriment to the outdoor media industry: it\u2019s an enhancement. More people than ever before will be traveling, going new places, and watching out the window to take it all in\u2014and OOH advertisers will be there to join in their journey every mile of the way.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h3>\n\n\n<div ><style>#sp-ea-1573 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1573.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1573.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1573.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1573.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1573.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1767830919\"><div id=\"sp-ea-1573\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-15730\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse15730\" aria-controls=\"collapse15730\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> Is billboard advertising the best way to advertise to drivers?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse15730\" data-parent=\"#sp-ea-1573\" role=\"region\" aria-labelledby=\"ea-header-15730\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Billboard advertising is one of the most powerful ways to reach people traveling by car, but it\u2019s not the only way! <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/gas-station-advertising-guide\"><span style=\"font-weight: 400\">Gas station advertising<\/span><\/a><span style=\"font-weight: 400\"> is another great strategy to use to engage consumers all across the country while they fuel up for their day.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-15731\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse15731\" aria-controls=\"collapse15731\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Should I add a QR code to my billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse15731\" data-parent=\"#sp-ea-1573\" role=\"region\" aria-labelledby=\"ea-header-15731\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Currently, QR codes work best for street billboards, as they can be difficult to scan in a moving vehicle. However, with the rise of self-driving cars, we expect to also see a rise in <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/qr-codes-on-billboards-is-it-a-smart-move\"><span style=\"font-weight: 400\">QR code use on highway billboards <\/span><\/a><span style=\"font-weight: 400\">as they become a more practical tool.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-15732\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse15732\" aria-controls=\"collapse15732\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is the best sizing for highway billboards?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse15732\" data-parent=\"#sp-ea-1573\" role=\"region\" aria-labelledby=\"ea-header-15732\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">There\u2019s no one-size-fits-all answer since the best billboard for you will depend on your target audience and campaign goals. The majority of highway <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/guide-to-outdoor-media-sizes-how-big-is-a-billboard\"><span style=\"font-weight: 400\">billboards measure 14\u20190&#8243; x 48\u20190&#8243;<\/span><\/a><span style=\"font-weight: 400\"> however, different markets may offer different sizing. Talk to a media coordinator to determine the best size for your outdoor media campaign.<\/span><\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1573-69f096c6e9171\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"Is billboard advertising the best way to advertise to drivers?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Billboard advertising is one of the most powerful ways to reach people traveling by car, but it\u2019s not the only way! Gas station advertising is another great strategy to use to engage consumers all across the country while they fuel up for their day.\" } },{ \"@type\": \"Question\", \"name\": \"Should I add a QR code to my billboard?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Currently, QR codes work best for street billboards, as they can be difficult to scan in a moving vehicle. However, with the rise of self-driving cars, we expect to also see a rise in QR code use on highway billboards as they become a more practical tool.\" } },{ \"@type\": \"Question\", \"name\": \"What is the best sizing for highway billboards?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"There\u2019s no one-size-fits-all answer since the best billboard for you will depend on your target audience and campaign goals. The majority of highway billboards measure 14\u20190' x 48\u20190' however, different markets may offer different sizing. Talk to a media coordinator to determine the best size for your outdoor media campaign.\" } }] }<\/script><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>We live in an age majorly defined by developments in technology. In recent years, the rise of self-driving cars has many wondering what the roads and highways will look like over the next few decades\u2014and has advertisers wondering about the future of the out-of-home (OOH) advertising industry as a whole. After all, if self-driving cars [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[11],"tags":[],"class_list":["post-1571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news-and-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Self-Driving Cars and Outdoor Media: Looking Ahead | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"As self-driving cars continue to gain popularity, questions about the future of outdoor media arise. Here\u2019s why we believe OOH advertising isn\u2019t going anywhere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alluvitmedia.com\/blog\/self-driving-cars-outdoor-media\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Self-Driving Cars and Outdoor Media\" \/>\n<meta property=\"og:description\" content=\"As self-driving cars continue to gain popularity, questions about the future of outdoor media arise. 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