{"id":1666,"date":"2026-03-04T11:17:34","date_gmt":"2026-03-04T19:17:34","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=1666"},"modified":"2026-03-04T11:17:35","modified_gmt":"2026-03-04T19:17:35","slug":"best-digital-billboard-options-startups","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/best-digital-billboard-options-startups","title":{"rendered":"Best Digital Billboard Options for Startups"},"content":{"rendered":"\n<p>If you\u2019ve spent any time working in startups, you know that every dollar counts. You\u2019re trying to achieve the best, most efficient results while getting as much bang for your buck as possible, and determining the best advertising methods can often feel like a never-ending guessing game.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.alluvitmedia.com\/billboard-advertising.php\">Billboard advertising<\/a> can seem like an unattainable goal, but we want to let you in on a secret: it\u2019s not as out of reach as you think. When done strategically, digital billboard advertising offers flexible advertising and cost-effective pricing that might surprise you.<\/p>\n\n\n\n<p>Curious to learn more? Keep reading to discover the best digital billboard options for startups.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-how-do-digital-billboards-work\" data-level=\"2\">How Do Digital Billboards Work?<\/a><\/li><li><a href=\"#h-are-digital-billboards-a-good-option-for-startups\" data-level=\"2\">Are Digital Billboards a Good Option for Startups?<\/a><\/li><li><a href=\"#h-best-digital-billboard-options-for-startups\" data-level=\"2\">Best Digital Billboard Options for Startups<\/a><ul><li><a href=\"#h-large-format-highway-billboards\" data-level=\"3\">Large-Format Highway Billboards<\/a><\/li><li><a href=\"#h-urban-street-displays\" data-level=\"3\">Urban Street Displays<\/a><\/li><li><a href=\"#h-indoor-billboards\" data-level=\"3\">Indoor Billboards<\/a><\/li><li><a href=\"#h-transit-billboards\" data-level=\"3\">Transit Billboards<\/a><\/li><\/ul><\/li><li><a href=\"#h-what-are-the-billboard-costs-for-startups\" data-level=\"2\">What Are the Billboard Costs for Startups?<\/a><ul><li><a href=\"#h-average-billboard-prices-for-a-4-week-period\" data-level=\"3\">Average Billboard Prices for a 4-Week Period:<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-get-the-best-roi-on-your-digital-billboard-campaign\" data-level=\"2\">How to Get the Best ROI on Your Digital Billboard Campaign<\/a><ul><li><a href=\"#h-know-your-audience\" data-level=\"3\">Know Your Audience<\/a><\/li><li><a href=\"#h-create-eye-catching-content\" data-level=\"3\">Create Eye-Catching Content<\/a><\/li><li><a href=\"#h-prioritize-a-b-testing\" data-level=\"3\">Prioritize A\/B Testing<\/a><\/li><li><a href=\"#h-align-your-marketing-channels\" data-level=\"3\">Align Your Marketing Channels<\/a><\/li><li><a href=\"#h-establish-brand-presence\" data-level=\"3\">Establish Brand Presence<\/a><\/li><li><a href=\"#h-choose-the-highest-impact-moments\" data-level=\"3\">Choose the Highest-Impact Moments<\/a><\/li><\/ul><\/li><li><a href=\"#h-craft-a-strategic-digital-billboard-campaign-for-your-startup-with-alluvit-media\" data-level=\"2\">Craft a Strategic Digital Billboard Campaign for Your Startup With Alluvit Media<\/a><\/li><li><a href=\"#h-faqs\" data-level=\"2\">FAQs<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-digital-billboards-work\">How Do Digital Billboards Work?<\/h2>\n\n\n\n<p>You\u2019ve undoubtedly seen digital billboards scattered along highways and throughout your favorite cities. <a href=\"https:\/\/www.alluvitmedia.com\/blog\/digital-vs-static-billboards\">Unlike static billboards<\/a>, which display one single advertisement 24\/7, digital billboards offer unique flexibility, rotating through several ads displayed via LED or LCD panels.<\/p>\n\n\n\n<p>Because digital billboards display ads from several different advertisers, costs are able to be kept significantly lower than those associated with static ad campaigns. Digital billboards also tend to offer more flexibility regarding the ad\u2019s duration than a traditional static billboard. While a static billboard is typically kept up for several weeks at a time, digital billboard ads can be run for just a few days, or even a few hours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-are-digital-billboards-a-good-option-for-startups\">Are Digital Billboards a Good Option for Startups?<\/h2>\n\n\n\n<p>Absolutely. When putting together a <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-create-a-marketing-plan\">marketing plan<\/a>, startups have to prioritize maximizing their reach while staying as cost-efficient as possible. Digital billboards are an ideal advertising choice for startups who can\u2019t justify the expense of a long-term static billboard campaign but want the targeted, location-specific exposure that a digital billboard can provide.<\/p>\n\n\n\n<p>Plus, a strategically-crafted billboard campaign not only drives <a href=\"https:\/\/www.alluvitmedia.com\/blog\/perfect-your-brand-awareness-strategy-with-ooh\">brand awareness<\/a>\u2014it can also increase website traffic and social media engagement, turning casual passersby into loyal fans and followers long after the billboard campaign has come to a close.<\/p>\n\n\n\n<p>A digital campaign establishes legitimacy for a new startup, reaches customers who might never have been aware of the brand, targets specific locations, and drives traffic to other content from the organization.<\/p>\n\n\n\n<p>In other words? In a fast-paced, high-stakes startup culture, digital billboards can be the launchpad toward potential greatness\u2014making them an easy yes for startups wondering where to invest in their advertising.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-best-digital-billboard-options-for-startups\">Best Digital Billboard Options for Startups<\/h2>\n\n\n\n<p>Deciding to run a digital billboard campaign is only the first step. There are several different types of digital billboard options, each of which could be the perfect choice based on an individual business\u2019s campaign goals. Here are our top recommendations to consider:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-large-format-highway-billboards\">Large-Format Highway Billboards<\/h3>\n\n\n\n<p>When you think of billboards, you probably think of a traditional highway billboard, an association built from hours of childhood road trips and adult commutes. These billboards are often considered a go-to standard, providing great visibility, especially during busy rush hours.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/13905-1024x574.jpg\" alt=\"A picture of a highway large format billboard for startups.\" class=\"wp-image-1670\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/13905-1024x574.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/13905-300x168.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/13905-768x430.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/13905-1536x861.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/13905.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Best for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products and services that appeal to a wide audience<\/li>\n\n\n\n<li>Startups desiring high visibility<\/li>\n\n\n\n<li>Launches targeting working commuters or travelers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-urban-street-displays\">Urban Street Displays<\/h3>\n\n\n\n<p>Urban street advertising can range from local shopping center displays to billboards in the heart of a pulsing downtown scene. They\u2019re smaller than highway billboards, but still provide great visibility when well-placed.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/urban-street-display-1024x576.jpg\" alt=\"A picture of a urban street displays for startups.\" class=\"wp-image-1673\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/urban-street-display-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/urban-street-display-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/urban-street-display-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/urban-street-display-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/urban-street-display.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Best for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local or geotargeted campaigns<\/li>\n\n\n\n<li>Retail and dining ads<\/li>\n\n\n\n<li>Pedestrian attention<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-indoor-billboards\">Indoor Billboards<\/h3>\n\n\n\n<p>Billboard advertising doesn\u2019t just take place outdoors. From malls to entertainment stadiums and beyond, indoor digital billboard advertising can be a great way to reach viewers going about their daily life, especially in spots where viewers will naturally congregate or have to wait.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/420729035_66865600-bfe9-4e19-9bdf-4160d0ee560d-1024x717.jpg\" alt=\"A picture of a indoor billboards for startups.\" class=\"wp-image-1671\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/420729035_66865600-bfe9-4e19-9bdf-4160d0ee560d-1024x717.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/420729035_66865600-bfe9-4e19-9bdf-4160d0ee560d-300x210.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/420729035_66865600-bfe9-4e19-9bdf-4160d0ee560d-768x538.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/420729035_66865600-bfe9-4e19-9bdf-4160d0ee560d-1536x1075.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/420729035_66865600-bfe9-4e19-9bdf-4160d0ee560d-2048x1434.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Best for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local event advertising<\/li>\n\n\n\n<li>Nearby consumer products and experiences<\/li>\n\n\n\n<li>QR codes (passersby can more easily scan than if they were driving)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-transit-billboards\">Transit Billboards<\/h3>\n\n\n\n<p>From airport and subway displays to mobile advertisements on buses or subway cars, transit advertising offers the unique opportunity to reach people active and on the go.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/transit-billboards-1024x576.jpg\" alt=\"A picture of a transit billboards for startups.\" class=\"wp-image-1672\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/transit-billboards-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/transit-billboards-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/transit-billboards-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/transit-billboards-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/transit-billboards.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Best for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campaigns targeting a wide range of locations<\/li>\n\n\n\n<li>Ads for the adventurous spirit<\/li>\n\n\n\n<li>Billboards meant to create a buzz<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-billboard-costs-for-startups\">What Are the Billboard Costs for Startups?<\/h2>\n\n\n\n<p>At a startup, you\u2019re trying to get the highest reach for the lowest cost. Let\u2019s take a look at digital billboard prices around the country to help you begin building a strategic, realistic digital billboard campaign, along with the cost per thousand impressions (<a href=\"https:\/\/www.investopedia.com\/terms\/c\/cpm.asp\">CPM<\/a>):<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-average-billboard-prices-for-a-4-week-period\">Average Billboard Prices for a 4-Week Period:<\/h3>\n\n\n\n<p><strong>Manhattan, New York:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average price: $7,090.05<\/li>\n\n\n\n<li>$5.15 CPM<\/li>\n\n\n\n<li>1,377,305 average impressions<\/li>\n<\/ul>\n\n\n\n<p><strong>Cincinnati, Ohio:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average price: $3,257.04<\/li>\n\n\n\n<li>$5.31 CPM<\/li>\n\n\n\n<li>613,844 average impressions<\/li>\n<\/ul>\n\n\n\n<p><strong>Orlando, Florida:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average price: $3,711.46<\/li>\n\n\n\n<li>$4.65 CPM<\/li>\n\n\n\n<li>797,643 average impressions<\/li>\n<\/ul>\n\n\n\n<p><strong>Philadelphia, Pennsylvania:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average price: $3,089.00<\/li>\n\n\n\n<li>$3.22 CPM<\/li>\n\n\n\n<li>959,112 average impressions<\/li>\n<\/ul>\n\n\n\n<p><strong>Sacramento, California:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average price: $5,604.70<\/li>\n\n\n\n<li>$4.21 CPM<\/li>\n\n\n\n<li>1,332,560 average impressions<\/li>\n<\/ul>\n\n\n\n<p><strong>Minneapolis, Minnesota:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average price: $4,494.44<\/li>\n\n\n\n<li>$5.87 CPM<\/li>\n\n\n\n<li>766,137 average impressions<\/li>\n<\/ul>\n\n\n\n<p><strong>Nashville, Tennessee:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average price: $4,185.66<\/li>\n\n\n\n<li>$4.47 CPM<\/li>\n\n\n\n<li>937,284 average impressions<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-the-best-roi-on-your-digital-billboard-campaign\">How to Get the Best ROI on Your Digital Billboard Campaign<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/roi-digital-billboards-1024x576.jpg\" alt=\"A picture of a man looking over ROI for best billboards for startups.\" class=\"wp-image-1674\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/roi-digital-billboards-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/roi-digital-billboards-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/roi-digital-billboards-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/roi-digital-billboards-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/03\/roi-digital-billboards.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As with any advertising method, the best results come from a knowledge of your audience, strategic positioning, and a willingness to experiment. When you market with intentionality, you can discover what works to convert your potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-know-your-audience\">Know Your Audience<\/h3>\n\n\n\n<p>To know how to get your billboard in front of your ideal customer, you first have to know who that customer is. Is it a busy commuter? A traveler with champagne taste? A stay-at-home mom running errands? Who needs the product or service you offer, and where will they be?<\/p>\n\n\n\n<p>An ad that might thrive in an urban area could be irrelevant in a quiet residential location, and vice versa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-eye-catching-content\">Create Eye-Catching Content<\/h3>\n\n\n\n<p>Advertisers are in a constant competition for attention, and if you want to be noticed, you have to stand out. The average <a href=\"https:\/\/www.nationalgeographic.com\/health\/article\/attention-spans-shrinking-how-to-regain\">attention span<\/a> is rapidly shrinking, and if your ad is located on a road, you may only have seconds to catch drivers passing by. Your ad needs to be immediately clear, with bold, contrasting colors and easy to read text.&nbsp;<\/p>\n\n\n\n<p>If you work with a professional outdoor ad agency like Alluvit Media, you won\u2019t have to worry about your ad\u2019s creative\u2014it will be taken care of, free of charge.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-prioritize-a-b-testing\">Prioritize A\/B Testing<\/h3>\n\n\n\n<p>It may take a bit of experimentation to discover what converts best for your startup\u2014and that\u2019s normal. Whether you\u2019re testing different creative or trying out different locations, don\u2019t be afraid to utilize <a href=\"https:\/\/www.salesforce.com\/marketing\/what-is-ab-testing\/\">A\/B testing<\/a> to see where you get the best traction. Once you find the perfect recipe, you\u2019ll be unstoppable. Just be sure to track analytics such as website visits, promo code usage, or search volume to know what\u2019s working and what\u2019s not.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e1ced74 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:var(--wp--preset--spacing--10);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-5d5a16f7 wp-block-group-is-layout-constrained\" style=\"border-radius:16px;background-color:#058aff;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center is-style-default has-base-2-color has-text-color has-link-color wp-elements-1f2a7cf77312d2a01b95158f57328c94\" style=\"padding-top:0;font-size:clamp(1.301rem, 1.301rem + ((1vw - 0.2rem) * 1.332), 2.1rem);\">Ready to bring your brand outdoors?<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-2-color has-text-color has-link-color has-medium-font-size wp-elements-93fe29b5c3dfdf719c671839c9d00147\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">Connect with an outdoor media expert and get a free custom proposal.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color has-link-color wp-element-button\" href=\"https:\/\/rfp.alluvitmedia.com\/?cta=blog\" style=\"color:#febe3d;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:800\"><strong>Request Info<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-align-your-marketing-channels\">Align Your Marketing Channels<\/h3>\n\n\n\n<p>Even though your brand is young, having clear messaging across all platforms is key to ensure alignment, understanding, and brand recognition. From socials to email, PR to your website, make sure that you\u2019re telling the same story across all of your marketing channels\u2014and make sure your digital billboard fits seamlessly into the equation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-establish-brand-presence\">Establish Brand Presence<\/h3>\n\n\n\n<p>For a new business, building a recognizable presence is huge. When you\u2019re recognized, you\u2019re remembered\u2014and when you\u2019re remembered, you see conversions. Emphasize clear branding with your colors and logos, and don\u2019t be afraid to lean into local moments and trends to show that you\u2019re a part of the community. These small moments build trust, and trust builds loyalty.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-choose-the-highest-impact-moments\">Choose the Highest-Impact Moments<\/h3>\n\n\n\n<p>When you\u2019re trying to be strategic with your advertising budget, choosing the right time to invest in advertising is vital. Make the most of high-impact moments like launches, openings, seasonal promotions, and local celebrations or events. These are the times that you\u2019ll see the highest traffic\u2014and the best results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-craft-a-strategic-digital-billboard-campaign-for-your-startup-with-alluvit-media\">Craft a Strategic Digital Billboard Campaign for Your Startup With Alluvit Media<\/h2>\n\n\n\n<p>You know how much you believe in your startup\u2014now, it\u2019s time to make sure the world does, too. And while getting there might require your team to be a bit scrappy, there are ways to advertise your startup that are cost-effective while still getting you a great ROI.<\/p>\n\n\n\n<p>At Alluvit Media, our team of experts is here to come alongside you from conception to completion, creating a billboard campaign that puts your startup on the map. Ready to connect with a media coordinator to learn more? <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=blog\">Request a proposal today<\/a> to get started.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n<div ><style>#sp-ea-1668 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1668.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1668.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1668.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1668.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1668.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1772648391\"><div id=\"sp-ea-1668\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-16680\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse16680\" aria-controls=\"collapse16680\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> Should I run a billboard campaign for my startup in Times Square?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse16680\" data-parent=\"#sp-ea-1668\" role=\"region\" aria-labelledby=\"ea-header-16680\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">It depends on your priorities. Few places offer better visibility or lend more credibility to your brand than New York City\u2019s Times Square, but this legitimacy comes with a price tag that might make your startup\u2019s bank account groan. <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-much-does-a-billboad-in-times-square-cost\"><span style=\"font-weight: 400\">Digital billboards in Times Square<\/span><\/a><span style=\"font-weight: 400\"> may cost anywhere from $20,000 to $50,000 for a four-week run due to the area\u2019s high demand.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-16681\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse16681\" aria-controls=\"collapse16681\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Should I just advertise my startup online?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse16681\" data-parent=\"#sp-ea-1668\" role=\"region\" aria-labelledby=\"ea-header-16681\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">You can<\/span><span style=\"font-weight: 400\">\u2014but we wouldn\u2019t advise it. <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-ads-vs-online-ads-which-is-better-for-your-brand\"><span style=\"font-weight: 400\">Online ads<\/span><\/a><span style=\"font-weight: 400\"> are easily lost in a sea of digital clutter and ignored. Early attention for your startup is crucial, and you\u2019re only going to get that attention with advertising that converts. That being said, utilizing online ads strategically in tandem with a billboard campaign can be a valuable way to build your brand\u2019s presence online as well as off.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-16682\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse16682\" aria-controls=\"collapse16682\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Should I use a QR code on my billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse16682\" data-parent=\"#sp-ea-1668\" role=\"region\" aria-labelledby=\"ea-header-16682\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">Depending on the type of billboard, a <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/qr-codes-on-billboards-is-it-a-smart-move\"><span style=\"font-weight: 400\">QR code<\/span><\/a><span style=\"font-weight: 400\"> can be a fantastic way to keep viewers engaged and following along with your brand long after they\u2019ve passed by your billboard. Just be strategic about the placement. QR codes work best on billboards targeting pedestrians, as it can be difficult<\/span><span style=\"font-weight: 400\">\u2014and unsafe\u2014to scan a billboard while driving.<\/span><\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1668-69efce70c9abf\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"Should I run a billboard campaign for my startup in Times Square?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"It depends on your priorities. Few places offer better visibility or lend more credibility to your brand than New York City\u2019s Times Square, but this legitimacy comes with a price tag that might make your startup\u2019s bank account groan. 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You\u2019re trying to achieve the best, most efficient results while getting as much bang for your buck as possible, and determining the best advertising methods can often feel like a never-ending guessing game. 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