{"id":1736,"date":"2026-04-09T10:32:59","date_gmt":"2026-04-09T18:32:59","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=1736"},"modified":"2026-04-09T10:36:29","modified_gmt":"2026-04-09T18:36:29","slug":"evaluate-reach-and-frequency-for-outdoor-media-buys","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/evaluate-reach-and-frequency-for-outdoor-media-buys","title":{"rendered":"How to Evaluate Reach and Frequency for Outdoor Media Buys"},"content":{"rendered":"\n<p>If you\u2019ve been around the marketing block, you\u2019ve heard about <a href=\"https:\/\/www.alluvitmedia.com\/blog\/5-things-you-didnt-know-about-ooh#h-1-ooh-produces-a-higher-roi-than-other-forms-of-advertising\">the power of out-of-home (OOH) advertising<\/a>. But there\u2019s a natural follow-up question: how do you see the stats for yourself?<\/p>\n\n\n\n<p>Evaluating the impact of your OOH advertising isn\u2019t quite as straightforward as digital advertising. There\u2019s no one-click analytics dashboard that displays the exact number of cars that drove past your billboard yesterday, or the number of 40-year-old women who passed your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/best-digital-ad-solutions-airports\">airport wall wrap<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-evaluation-outdoor-media-1024x576.jpg\" alt=\"Busy airport terminal filled with people and luggage, illustrating the high-density foot traffic locations used to explain how to evaluate reach and frequency for outdoor media buys.\" class=\"wp-image-1742\" style=\"width:768px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-evaluation-outdoor-media-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-evaluation-outdoor-media-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-evaluation-outdoor-media-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-evaluation-outdoor-media-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-evaluation-outdoor-media.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>But that doesn\u2019t mean that you can\u2019t discover just how much reach your outdoor media is getting\u2014and with the huge results that OOH advertising yields, measuring reach and impact for your ads feels less like a chore and more like a win every time.<\/p>\n\n\n\n<p>Ready to discover how to calculate reach and frequency for your outdoor media buys? Keep reading for everything you need to know.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>Table of contents<\/h3><ul><li><a href=\"#h-measuring-the-reach-and-impact-of-your-ooh-advertising\" data-level=\"2\">Measuring the Reach and Impact of Your OOH Advertising<\/a><\/li><li><a href=\"#h-reach\" data-level=\"2\">Reach<\/a><\/li><li><a href=\"#h-frequency\" data-level=\"2\">Frequency<\/a><\/li><li><a href=\"#h-impressions\" data-level=\"2\">Impressions<\/a><\/li><li><a href=\"#h-trps\" data-level=\"2\">TRPs<\/a><\/li><li><a href=\"#h-how-to-evaluate-reach-and-frequency-in-outdoor-media-buys-reach-and-frequency-in-advertising-examples\" data-level=\"2\">How to Evaluate Reach and Frequency in Outdoor Media Buys: Reach and Frequency in Advertising Examples<\/a><\/li><li><a href=\"#h-craft-outdoor-advertising-campaigns-that-reach-your-target-audience-with-alluvit-media\" data-level=\"2\">Craft Outdoor Advertising Campaigns That Reach Your Target Audience With Alluvit Media<\/a><ul><li><a href=\"#h-faq\" data-level=\"3\">FAQ<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-measuring-the-reach-and-impact-of-your-ooh-advertising\">Measuring the Reach and Impact of Your OOH Advertising<\/h2>\n\n\n\n<p>There\u2019s no denying that <a href=\"https:\/\/oaaa.org\/news\/new-study-media-plans-optimized-with-higher-investments-in-ooh\/\">OOH advertising has immense value<\/a>, but it goes without saying that value only exists if your advertising is making it to your audience.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-reach-outdoor-media-1024x576.jpg\" alt=\"A macro shot of a survey or assessment form with a red pencil checkmark in the &quot;Excellent&quot; box, symbolizing a successful campaign result when learning how to evaluate reach and frequency for outdoor media buys.\" class=\"wp-image-1739\" style=\"width:674px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-reach-outdoor-media-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-reach-outdoor-media-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-reach-outdoor-media-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-reach-outdoor-media-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-reach-outdoor-media.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>As an advertiser, you want to know that your strategy is resonating. Learning how to calculate reach and frequency for your outdoor media is the best way to see the facts for yourself. Let\u2019s break down the key terms that matter most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reach\">Reach<\/h2>\n\n\n\n<p>First things first: let\u2019s talk about reach. Your ad\u2019s <strong>reach<\/strong> is the number of unique individuals who come across it. This is an <a href=\"https:\/\/www.driveresearch.com\/market-research-company-blog\/what-is-turf-analysis-media-and-product-research\/\">unduplicated<\/a> statistic\u2014if someone comes across your ad twice, that doesn\u2019t make the reach two, because it\u2019s the same person both times. Reach tells us how many different people are coming in contact with your advertisement, giving valuable insight into its potential impact.<\/p>\n\n\n\n<p>In OOH advertising, the goal is typically to reach 60\u201380% reach within your market. This market can be a location, age population, or another specific demographic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequency\">Frequency<\/h2>\n\n\n\n<p>The <strong>frequency <\/strong>of an advertisement is the number of times a person comes across it. Remember, frequency builds familiarity, which in turn <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-the-halo-effect-explained\">builds trust<\/a>. The more often a person sees your ad, the more likely they are to act on it. Aim for a minimum of 3 times per ad, but remember that this is the minimum\u2014ideal frequency is closer to 6\u20138.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-outdoor-media-1024x576.jpg\" alt=\"Close-up of multiple people holding smartphones in a group, representing the digital impressions and secondary reach data used in how to evaluate reach and frequency for outdoor media buys.\" class=\"wp-image-1741\" style=\"width:780px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-outdoor-media-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-outdoor-media-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-outdoor-media-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-outdoor-media-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/reach-outdoor-media.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-impressions\">Impressions<\/h2>\n\n\n\n<p>A billboard\u2019s number of <strong>impressions<\/strong> is the total number of times the billboard is viewed. This number can include duplicates\u2014if the same person views an OOH ad four times, that is counted as four impressions. The more impressions, the better.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-trps\">TRPs<\/h2>\n\n\n\n<p>When someone in your target audience notices your outdoor ad, that\u2019s considered a Targeted Impression. It\u2019s from this audience that TRPs, or <strong>Target Rating Points<\/strong>, are calculated. One TRP is equivalent to 1% of your target audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-evaluate-reach-and-frequency-in-outdoor-media-buys-reach-and-frequency-in-advertising-examples\">How to Evaluate Reach and Frequency in Outdoor Media Buys: Reach and Frequency in Advertising Examples<\/h2>\n\n\n\n<p>Let\u2019s walk through a simple example. Say you\u2019re advertising for a mystery book club in a tiny town with only ten residents in your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-conduct-market-research\">target audience<\/a>: women in their 60s and 70s.<\/p>\n\n\n\n<p>You post a billboard on one of the main roads in town, and the first week, five of the women in your target audience see the ad, giving you a 50% reach. The next week, a snowstorm hits, and fewer people are out and about, so only three women (30%) see your ad\u2014and two of them saw it last week. That means that only one new woman saw the ad, so your total reach is 60%.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-outdoor-media-1024x576.jpg\" alt=\"A professional woman in a boardroom viewing a large screen labeled &quot;Evaluation Chart Presentation,&quot; detailing the analytical step of how to evaluate reach and frequency for outdoor media buys.\" class=\"wp-image-1740\" style=\"width:791px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-outdoor-media-1024x576.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-outdoor-media-300x169.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-outdoor-media-768x432.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-outdoor-media-1536x864.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2026\/04\/evaluate-outdoor-media.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The official formula for calculating reach is <strong>TRPs \/ Frequency<\/strong>.<\/p>\n\n\n\n<p>Meanwhile, if we look back at the example, we see that five people were reached the first week, and three people were reached the second week, totaling eight impressions and six unique viewers. By dividing eight by six, we get 1.3, which is our frequency for the campaign.<\/p>\n\n\n\n<p>The official formula for calculating frequency is <strong>TRPs \/ Reach<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-71590f22 wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--20);margin-bottom:var(--wp--preset--spacing--20);padding-top:0;padding-right:var(--wp--preset--spacing--40);padding-bottom:0;padding-left:var(--wp--preset--spacing--40)\">\n<div class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-ec9bead0 wp-block-group-is-layout-constrained\" style=\"border-radius:16px;background-color:#058aff;margin-top:var(--wp--preset--spacing--40);margin-bottom:var(--wp--preset--spacing--40);padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center is-style-default has-base-2-color has-text-color has-link-color wp-elements-1f2a7cf77312d2a01b95158f57328c94\" style=\"padding-top:0;font-size:clamp(1.301rem, 1.301rem + ((1vw - 0.2rem) * 1.332), 2.1rem);\">Ready to bring your brand outdoors?<\/p>\n\n\n\n<p class=\"has-text-align-center has-base-2-color has-text-color has-link-color has-medium-font-size wp-elements-93fe29b5c3dfdf719c671839c9d00147\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">Connect with an outdoor media expert and get a free custom proposal.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-ae543d9a wp-block-buttons-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:0;padding-bottom:var(--wp--preset--spacing--20);padding-left:0\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color has-link-color wp-element-button\" href=\"https:\/\/rfp.alluvitmedia.com\/?cta=blog\" style=\"color:#febe3d;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:800\"><strong>Request Info<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-craft-outdoor-advertising-campaigns-that-reach-your-target-audience-with-alluvit-media\">Craft Outdoor Advertising Campaigns That Reach Your Target Audience With Alluvit Media<\/h2>\n\n\n\n<p>Understanding reach and frequency is key to creating outdoor advertising campaigns that put your brand or business in front of the right people\u2014but the process is simpler when you don\u2019t have to figure it out all on your own.<\/p>\n\n\n\n<p>At Alluvit Media, our expert media coordinators have put together hundreds of outdoor advertising campaigns, and they\u2019re here to walk you through every step of the ad process. Determine the perfect location and duration for your ad, let our team handle the graphics for free, and sit back and watch the magic happen.<\/p>\n\n\n\n<p>Ready to get started? <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=blog\">Request your free proposal today<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faq\">FAQ<\/h3>\n\n\n<div ><style>#sp-ea-1738 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1738.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1738.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1738.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1738.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1738.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1775756297\"><div id=\"sp-ea-1738\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-17380\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse17380\" aria-controls=\"collapse17380\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> How do I calculate the ROI of my billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse17380\" data-parent=\"#sp-ea-1738\" role=\"region\" aria-labelledby=\"ea-header-17380\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">You can easily <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/calculating-billboard-roi\"><span style=\"font-weight: 400\">calculate the ROI<\/span><\/a><span style=\"font-weight: 400\"> of your billboard ad using this formula: <\/span><span style=\"font-weight: 400\">[(Revenue \u2013 Cost) \/ Cost] x 100.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-17381\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse17381\" aria-controls=\"collapse17381\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How are billboard impressions calculated?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse17381\" data-parent=\"#sp-ea-1738\" role=\"region\" aria-labelledby=\"ea-header-17381\"> <div class=\"ea-body\"><p><a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-are-billboard-impressions-calculated\"><span style=\"font-weight: 400\">Billboard impressions<\/span><\/a><span style=\"font-weight: 400\"> are calculated by using Geopath data and dwell time to provide an estimate of your potential audience impressions.<\/span><\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-17382\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse17382\" aria-controls=\"collapse17382\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Are billboard ads or online ads better for my brand?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse17382\" data-parent=\"#sp-ea-1738\" role=\"region\" aria-labelledby=\"ea-header-17382\"> <div class=\"ea-body\"><p><span style=\"font-weight: 400\">While online ads are a popular choice for modern advertisers, <\/span><a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-ads-vs-online-ads-which-is-better-for-your-brand\"><span style=\"font-weight: 400\">billboard ads<\/span><\/a><span style=\"font-weight: 400\"> are a cost-effective and long-term solution that are a great way to generate brand awareness long after you\u2019ve made your initial investment. Our recommendation? Pair billboard advertising with strategic digital marketing efforts for a holistic marketing strategy that converts.<\/span><\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1738-69e3570b9c6ca\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"How do I calculate the ROI of my billboard?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"You can easily calculate the ROI of your billboard ad using this formula: [(Revenue \u2013 Cost) \/ Cost] x 100.\" } },{ \"@type\": \"Question\", \"name\": \"How are billboard impressions calculated?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Billboard impressions are calculated by using Geopath data and dwell time to provide an estimate of your potential audience impressions.\" } },{ \"@type\": \"Question\", \"name\": \"Are billboard ads or online ads better for my brand?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"While online ads are a popular choice for modern advertisers, billboard ads are a cost-effective and long-term solution that are a great way to generate brand awareness long after you\u2019ve made your initial investment. Our recommendation? Pair billboard advertising with strategic digital marketing efforts for a holistic marketing strategy that converts.\" } }] }<\/script><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been around the marketing block, you\u2019ve heard about the power of out-of-home (OOH) advertising. But there\u2019s a natural follow-up question: how do you see the stats for yourself? Evaluating the impact of your OOH advertising isn\u2019t quite as straightforward as digital advertising. There\u2019s no one-click analytics dashboard that displays the exact number of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1743,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[16,19,36],"class_list":["post-1736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outdoor-advertising-guides","tag-billboards","tag-digital-billboards","tag-transit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Evaluate Reach and Frequency for Outdoor Media Buys | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Learn how to evaluate reach and frequency for outdoor media buys to discover the impact of your billboard advertisements with Alluvit Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alluvitmedia.com\/blog\/evaluate-reach-and-frequency-for-outdoor-media-buys\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Evaluate Reach and Frequency for Outdoor Media Buys\" \/>\n<meta property=\"og:description\" content=\"Learn how to evaluate reach and frequency for outdoor media buys to discover the impact of your billboard advertisements with Alluvit Media.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alluvitmedia.com\/blog\/evaluate-reach-and-frequency-for-outdoor-media-buys\" \/>\n<meta property=\"og:site_name\" content=\"The Outdoor Voice Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alluvitmedia\/\" \/>\n<meta property=\"article:published_time\" 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