{"id":205,"date":"2024-02-15T11:50:14","date_gmt":"2024-02-15T19:50:14","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=205"},"modified":"2025-10-30T12:58:45","modified_gmt":"2025-10-30T20:58:45","slug":"how-much-does-a-billboad-in-times-square-cost","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/how-much-does-a-billboad-in-times-square-cost","title":{"rendered":"How Much Does a Billboard in Times Square Cost?"},"content":{"rendered":"\n<p>Each day, <a href=\"https:\/\/www.timessquarenyc.org\/do-business\/market-research-data\/pedestrian-counts\">approximately 360,000 pedestrians<\/a> venture into the heart of Times Square. At just about every hour of the day (and night) and every day of the year, the iconic NYC destination is full of movement. It\u2019s no wonder why brands all over the world are curious about how much a billboard in Times Square costs.<\/p>\n\n\n\n<p>No matter what your company offers, there\u2019s a place for you among the dozens of available boards. From 9,300 square foot digital boards to \u201csmaller\u201d static placements, you\u2019ll have no shortage of options to choose from. Just make sure you book well in advance!<\/p>\n\n\n\n<p>We have first-hand experience launching Times Square billboard campaigns and want to share some insights into costs and other factors. When you\u2019re ready to <a href=\"https:\/\/www.alluvitmedia.com\/billboard-advertising\/ny\/new-york.php\">advertise in NYC<\/a>, give us a call.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-times-square-billboard-cost-factors\" data-level=\"2\">Times Square Billboard Cost Factors<\/a><ul><li><a href=\"#h-location-within-times-square\" data-level=\"3\">Location within Times Square<\/a><\/li><li><a href=\"#h-size-and-type-of-billboard\" data-level=\"3\">Size and Type of Billboard<\/a><\/li><li><a href=\"#h-campaign-duration\" data-level=\"3\">Campaign Duration<\/a><\/li><li><a href=\"#h-time-of-day-and-seasonal-variations\" data-level=\"3\">Time of Day and Seasonal Variations<\/a><\/li><li><a href=\"#h-demand-and-competition\" data-level=\"3\">Demand and Competition<\/a><\/li><li><a href=\"#h-production-and-installation-costs\" data-level=\"3\">Production and Installation Costs<\/a><\/li><\/ul><\/li><li><a href=\"#h-times-square-advertising-costs\" data-level=\"2\">Times Square Advertising Costs<\/a><\/li><li><a href=\"#h-how-do-i-launch-an-nyc-billboard-campaign\" data-level=\"2\">How Do I Launch an NYC Billboard Campaign?<\/a><\/li><li><a href=\"#h-real-world-example-vegan-cheese-in-times-square\" data-level=\"2\">Real-World Example: Vegan Cheese in Times Square<\/a><ul><li><a href=\"#h-faqs\" data-level=\"3\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-times-square-billboard-cost-factors\">Times Square Billboard Cost Factors<\/h2>\n\n\n\n<p>The factors that influence the cost of a Times Square board are similar to those that dictate costs everywhere else. There are a couple elements that differentiate Times Square from other areas. Here\u2019s what to consider:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-location-within-times-square\">Location within Times Square<\/h3>\n\n\n\n<p>Times Square isn&#8217;t a homogeneous space; rather, it&#8217;s a vibrant tapestry of different advertising opportunities. Billboards located in high-traffic areas with optimal visibility command premium prices. Factors such as proximity to landmark attractions, pedestrian footfall, and vehicular traffic flow heavily influence the cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-size-and-type-of-billboard\">Size and Type of Billboard<\/h3>\n\n\n\n<p>Times Square offers a diverse array of billboard options, ranging from towering LED screens to traditional static displays. Naturally, larger and more technologically advanced billboards come with higher price tags. The size of the billboard and its format, whether digital or static, significantly impact the overall cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-campaign-duration\">Campaign Duration<\/h3>\n\n\n\n<p>The duration for a billboard campaign plays a role in pricing. Generally, longer-term commitments secure more favorable rates compared to short-term rentals. Advertisers looking to make a lasting impression often opt for extended contracts, which can result in better deals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-time-of-day-and-seasonal-variations\">Time of Day and Seasonal Variations<\/h3>\n\n\n\n<p>Times Square experiences ebbs and flows in foot traffic and visibility throughout the day and across different seasons. Prime advertising slots during peak hours, such as evenings and weekends, command higher rates. Additionally, events and holidays may influence pricing, with demand spiking during peak tourist seasons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-demand-and-competition\">Demand and Competition<\/h3>\n\n\n\n<p>Times Square is a highly sought-after advertising space, attracting both national and international brands vying for consumer attention. As such, demand-driven fluctuations in pricing are common, especially during high-profile events, product launches, or cultural moments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-production-and-installation-costs\">Production and Installation Costs<\/h3>\n\n\n\n<p>Beyond the rental fee, advertisers must account for additional expenses related to producing and installing the ad creative. Factors such as the complexity of the design, technology integration, and logistical challenges can impact overall costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-times-square-advertising-costs\">Times Square Advertising Costs<\/h2>\n\n\n\n<p>Now that you have a better sense of what factors play into the cost of a billboard in Times Square, let\u2019s get into some numbers. Keep in mind that prices rise and fall on a regular basis so the numbers below may be accurate today, but outdated tomorrow.<\/p>\n\n\n\n<p>Note that the following prices may not reflect additional fees and are for educational purposes. Get in touch with us to learn more about <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=hero_button_index&amp;_gl=1*1j1xi0c*_ga*NzgwMDY1NDQzLjE2OTAyOTgyMTg.*_ga_XRC33CCWP1*MTcwNzc2OTg4MC42NC4xLjE3MDc3NzAyNjcuMC4wLjA.\">NYC billboard pricing<\/a> and our available inventory.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/xfeXP889vYBmee1Ryn5da7lg7AYUL277I8vCv42XdvnYoQdbtV4CoA2grQGGw9hO-XM7lwd_TYPFQGAkUmDDDaizVPofECRscLo1jaW3Ik0eLjzsILAjRpyvNLDTZo6R8AltivYPj-Tu1R-RLhzSrV4\" alt=\"\"\/><\/figure>\n\n\n\n<p>This static bulletin (framed in yellow for emphasis) measures 26&#8242; x 24&#8242;. For a four-week period, this bulletin costs <strong>around $11,000<\/strong>. It\u2019s illuminated by upward-facing spotlights at the base of the board so you can ensure that it\u2019s visible all day and night.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/FzFD2VavwMfS7gz5bO6r3ZismVCMyqng6P7wmP0u6MyK1otzqTpqRozYWTjksMpmbOhlxxVJaEpkAeGjODB7gAjcfAbyfs-8tpOFSEBQftgzN0wNbVDcCFe2fwOmLFaK-x53hXuXjK3JtoLuQGgk1B4\" alt=\"\"\/><\/figure>\n\n\n\n<p>This vertically-oriented digital board located in the heart of Times Square measures 55&#8242; x 31&#8242;. It offers advertisers an 8 second spot and circulates through 8 different advertisers. It has great visibility from the Broadway Pedestrian Plaza providing the opportunity for people to connect for extended periods of time. It costs <strong>around $27,000<\/strong> per four-week period.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/OLbAA7P290b4qTRE8udPjbk7CAEk0QPu8FuK6zdXk_ZcZFr_kkIq9r8vuP01iKkuDriAMWAtUQaL_SbQltriflVFi_CBeK0VM9U4chyAewo3ZOQg6Xt7yxz8Fl5Cv01jS8EVBgXNmmTx8I74sUuDyDU\" alt=\"\"\/><\/figure>\n\n\n\n<p>This centrally located bulletin measures 30&#8242; x 25&#8242;. As with almost all static bulletins in Times Square, it\u2019s illuminated by spotlights from below, meaning that it\u2019s visible 24\/7. This board will cost <strong>around $25,000<\/strong> per four-week period.<\/p>\n\n\n\n<p><strong>Bonus!<\/strong> NYC is known for its robust public transit system. That gives advertisers even more opportunities to reach diverse audiences. Alluvit Media also offers subway placements like the one below.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/FIhv8lViDxGn0WLaUHaeBYyQyVyiF-1j0DTM2q6lG4CxtZEhK3ZnqmnmDM3T_FwEVRMcX5sTkmxSPTSZC2SS2hHSuprRnqa00zWEgKtrwLJXmdX6dMdhh89L9UM0VbAzDVjgw5oPaqj9wgU97WcAIhk\" alt=\"\"\/><\/figure>\n\n\n\n<p>This is one example of an NYC subway digital advertisement. For around $37,000 per 4 week period, advertisers can occupy a 15 second spot amidst a 180 second loop. This specific placement allows for full motion video across 44 total screens, arranged in scapes of 11 in a high-traffic corridor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-do-i-launch-an-nyc-billboard-campaign\">How Do I Launch an NYC Billboard Campaign?<\/h2>\n\n\n\n<p>Whether you decide to launch a billboard campaign in Times Square or anywhere else in NYC, we\u2019ve got you covered. It\u2019s easy to kick off the process with Alluvit Media by filling out a <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*zebwjr*_ga*NzgwMDY1NDQzLjE2OTAyOTgyMTg.*_ga_XRC33CCWP1*MTcwNzc2OTg4MC42NC4xLjE3MDc3NzAzMDAuMC4wLjA.\">brief online form<\/a>. Here\u2019s what the general process will look like:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use the form to share a bit more about your campaign like the purpose, desired start date, and estimated budget.<\/li>\n\n\n\n<li>Get connected with a dedicated media coordinator who will help you throughout your campaign<\/li>\n\n\n\n<li>Receive a custom, interactive proposal with ad placements in your target area<\/li>\n\n\n\n<li>Choose the option(s) that is best-suited for your goals<\/li>\n\n\n\n<li>Prepare your ad creative or solicit the help of an Alluvit Media graphic designer at no additional cost<\/li>\n\n\n\n<li>Await launch day!<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-world-example-vegan-cheese-in-times-square\">Real-World Example: Vegan Cheese in Times Square<\/h2>\n\n\n\n<p>As mentioned, we\u2019ve helped numerous brands launch campaigns in NYC. Recently, we partnered with the vegan cheese brand Armored Fresh to launch a mouth-watering campaign in the heart of Times Square. Check it out below:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/yneLgpBB5SVm4MTeOUdpnFpN4hwzY4CJCBx856qSyudLzMDux0x24GslPVre7qJlYo5yHpIVFZ3z3yIUwznSqDfdGqXmkfFJO8wwRe3MZdiIK65k5_keOm1kd1Ox8AwMlF5_tbB9EHNGPC8R4dz5DXs\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/02\/Armored-Fresh-Live-1-1.jpeg\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/02\/Armored-Fresh-Live-1-1.jpeg 1000w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/02\/Armored-Fresh-Live-1-1-300x225.jpeg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/02\/Armored-Fresh-Live-1-1-768x576.jpeg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h3>\n\n\n<div ><style>#sp-ea-1360 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1360.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1360.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1360.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1360.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1360.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1761856707\"><div id=\"sp-ea-1360\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-13600\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse13600\" aria-controls=\"collapse13600\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> How much does a billboard in Times Square cost?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse13600\" data-parent=\"#sp-ea-1360\" role=\"region\" aria-labelledby=\"ea-header-13600\"> <div class=\"ea-body\"><p data-start=\"403\" data-end=\"863\">The cost of a Times Square billboard varies widely depending on size, location, and format. On average, static billboards range from $10,000 to $25,000 per four-week period, while digital billboards can cost $20,000 to $50,000 or more for the same time frame. Premium placements in high-traffic zones or near landmark intersections command higher prices due to their visibility and demand.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-13601\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse13601\" aria-controls=\"collapse13601\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What factors influence Times Square billboard pricing?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse13601\" data-parent=\"#sp-ea-1360\" role=\"region\" aria-labelledby=\"ea-header-13601\"> <div class=\"ea-body\"><p>Key factors include location within Times Square, <a href=\"https:\/\/www.alluvitmedia.com\/blog\/guide-to-outdoor-media-sizes-how-big-is-a-billboard\">billboard size<\/a> and type, campaign duration, and seasonal demand. High-visibility spots near the Broadway Pedestrian Plaza or major attractions cost more. Additionally, digital billboards and illuminated static boards tend to carry higher production and rental fees due to their technology and around-the-clock visibility.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-13602\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse13602\" aria-controls=\"collapse13602\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How can I advertise in Times Square?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse13602\" data-parent=\"#sp-ea-1360\" role=\"region\" aria-labelledby=\"ea-header-13602\"> <div class=\"ea-body\"><p>Launching a Times Square billboard campaign is simple with an experienced out-of-home (OOH) agency. You\u2019ll share your goals and budget, review a <a href=\"http:\/\/www.alluvitmedia.com\/blog\/whats-on-a-billboard-proposal\">custom proposal<\/a> with location options, and finalize your creative. Agencies like <a href=\"https:\/\/rfp.alluvitmedia.com\">Alluvit Media<\/a> handle everything\u2014from selecting the best placements to designing visuals\u2014ensuring your ad is live and optimized for maximum exposure in one of the most iconic advertising hubs in the world.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1360-69efc370e7e05\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"How much does a billboard in Times Square cost?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"<p>The cost of a Times Square billboard varies widely depending on size, location, and format. 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At just about every hour of the day (and night) and every day of the year, the iconic NYC destination is full of movement. It\u2019s no wonder why brands all over the world are curious about how much a billboard in Times Square [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[16,21],"class_list":["post-205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-out-of-home-101","tag-billboards","tag-new-york"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Much Does a Billboard in Times Square Cost? | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Curious about Times Square billboard costs? We\u2019ve got answers. Check out our blog to learn more about advertising in this iconic destination.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alluvitmedia.com\/blog\/how-much-does-a-billboad-in-times-square-cost\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Does a Billboard in Times Square Cost?\" \/>\n<meta property=\"og:description\" content=\"Curious about Times Square billboard costs? We\u2019ve got answers. 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