{"id":266,"date":"2024-04-08T13:17:51","date_gmt":"2024-04-08T21:17:51","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=266"},"modified":"2025-10-30T13:19:48","modified_gmt":"2025-10-30T21:19:48","slug":"how-much-does-a-billboard-cost-in-los-angeles","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/how-much-does-a-billboard-cost-in-los-angeles","title":{"rendered":"How Much Does a Billboard Cost in Los Angeles?"},"content":{"rendered":"\n<p>The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they\u2019re not the only ones who can make it big in Los Angeles. Your brand can too!&nbsp;And the cost of a billboard in Los Angeles may be worth it when you consider the potential payoff.<\/p>\n\n\n\n<p>With over 20,000 billboards across the city and more than <a href=\"https:\/\/www.census.gov\/quickfacts\/fact\/table\/losangelescitycalifornia\/PST045222\">3.8 million LA residents<\/a>, billboard advertising in Los Angeles provides an unparalleled chance for high visibility.<\/p>\n\n\n\n<p>One <a href=\"https:\/\/oaaa.org\/wp-content\/uploads\/2022\/09\/Arbitron-LA-Billboard-Study.pdf\">study<\/a> conducted on behalf of the Outdoor Advertising Association of America (OAAA) measured travelers\u2019 engagement with roadside billboards. Among other findings, the study revealed that LA billboards spur action. For instance:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>54% of survey participants learned about an event they were interested in from a roadside billboard<\/li>\n\n\n\n<li>57% learned about or have been reminded to listen to a radio station<\/li>\n\n\n\n<li>56% were prompted to watch a television program<\/li>\n\n\n\n<li>37% learned about a store or restaurant they later visited<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re ready to hop on the <a href=\"https:\/\/www.alluvitmedia.com\/billboard-advertising\/ca\/los-angeles.php\">Los Angeles billboard advertising<\/a> train, you may be wondering how much a billboard in Los Angeles costs. We\u2019ve compiled data from our Los Angeles inventory to provide you with more insight into LA billboard costs.&nbsp;<\/p>\n\n\n\n<p>When you\u2019re ready to advertise in LA or anywhere else for that matter, <a href=\"tel:18664993334\">give us a call<\/a> for a custom proposal.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-los-angeles-billboard-cost-factors\" data-level=\"2\">Los Angeles Billboard Cost Factors<\/a><ul><li><a href=\"#h-specific-location-within-los-angeles\" data-level=\"3\">Specific Location within Los Angeles<\/a><\/li><li><a href=\"#h-size-and-type-of-billboard\" data-level=\"3\">Size and Type of Billboard<\/a><\/li><li><a href=\"#h-campaign-duration\" data-level=\"3\">Campaign Duration<\/a><\/li><li><a href=\"#h-seasonality\" data-level=\"3\">Seasonality<\/a><\/li><li><a href=\"#h-demand-and-competition\" data-level=\"3\">Demand and Competition<\/a><\/li><li><a href=\"#h-production-and-installation-costs\" data-level=\"3\">Production and Installation Costs<\/a><\/li><\/ul><\/li><li><a href=\"#h-los-angeles-billboard-costs\" data-level=\"2\">Los Angeles Billboard Costs<\/a><\/li><li><a href=\"#h-how-to-launch-a-los-angeles-billboard-campaign\" data-level=\"2\">How to Launch a Los Angeles Billboard Campaign<\/a><\/li><li><a href=\"#h-real-world-los-angeles-billboard-example\" data-level=\"2\">Real-World Los Angeles Billboard Example<\/a><ul><li><a href=\"#h-faqs\" data-level=\"3\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-los-angeles-billboard-cost-factors\">Los Angeles Billboard Cost Factors<\/h2>\n\n\n\n<p>The factors that influence the cost of a Los Angeles board are similar to those that dictate costs everywhere else.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-specific-location-within-los-angeles\">Specific Location within Los Angeles<\/h3>\n\n\n\n<p>Anyone who has visited Los Angeles can attest to the fact that Los Angeles is a sprawling city with tons of different neighborhoods and advertising spaces. Naturally, billboards located in high-traffic areas with optimal visibility command premium prices. Those that can be seen from the freeway may be costly as well considering the massive impression count. You can also expect to pay more if your board is close to landmark attractions like the Hollywood Walk of Fame, the Los Angeles County Museum of Art, or Santa Monica pier to name a few.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-size-and-type-of-billboard\">Size and Type of Billboard<\/h3>\n\n\n\n<p>With so many different types and <a href=\"https:\/\/www.alluvitmedia.com\/blog\/guide-to-outdoor-media-sizes-how-big-is-a-billboard\">sizes of billboards<\/a> available in Los Angeles, cost can vary depending on your specific board. Some billboards options in LA include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Bulletins:<\/strong> These large-format billboards (typically 14\u2019 x 48\u2019) are often situated in high-traffic areas like highways and main thoroughfares.<\/li>\n\n\n\n<li><strong>Posters:<\/strong> Also known as 30-sheets, these medium-sized billboards offer decent coverage across strategic locations.<\/li>\n\n\n\n<li><strong>Junior Posters:<\/strong> Smaller in size, junior posters are ideal for brands targeting specific neighborhoods or niche markets within LA.<\/li>\n\n\n\n<li><strong>Street Furniture: <\/strong>Though not technically a billboard, <a href=\"https:\/\/www.alluvitmedia.com\/blog\/street-furniture-advertising-guide-bus-shelters-benches-and-more\">street furniture advertising<\/a> is a solid option in LA given the number of bus shelters, benches, and transit station signage.<\/li>\n<\/ul>\n\n\n\n<p>There are also an increasing number of digital billboards available in Los Angeles. Digital boards offer a number of advantages, including the ability to swap out your creative during your campaign \u2014&nbsp;often for no additional cost.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-campaign-duration\">Campaign Duration<\/h3>\n\n\n\n<p>The duration for a billboard campaign plays a role in pricing. Campaign minimums are typically four-weeks, but we often recommend that advertisers run their campaigns for at least 12-weeks to maximize exposure. In general, longer-term contracts can secure more cost-effective rates when compared to shorter-term rentals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seasonality\">Seasonality<\/h3>\n\n\n\n<p>The fact that it doesn\u2019t snow in Los Angeles means that there isn\u2019t necessarily a \u201cdown season\u201d for tourists, and foot\/vehicular traffic. However, you can expect billboard prices to rise around major holidays or events (think Academy Awards, the Rose Parade, major sporting events, and concerts).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-demand-and-competition\">Demand and Competition<\/h3>\n\n\n\n<p>Los Angeles is a highly sought-after advertising location, attracting brands from all over the world. That said, demand-driven fluctuations in Los Angeles billboard costs are common, especially during high-profile events, product launches, or cultural moments.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-production-and-installation-costs\">Production and Installation Costs<\/h3>\n\n\n\n<p>Advertisers must account for additional expenses related to producing and installing the ad creative. Production costs are typically charged per square foot so the larger your LA billboard is, the higher the production cost may be. Keep in mind that digital boards do not have production costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-los-angeles-billboard-costs\">Los Angeles Billboard Costs<\/h2>\n\n\n\n<p>We pulled some data on our <a href=\"https:\/\/www.alluvitmedia.com\/billboard-advertising\/ca\/los-angeles.php\">LA billboard inventory<\/a> to help you better understand how much a billboard costs in Los Angeles. Keep in mind that prices fluctuate on a regular basis so the following costs may be accurate today, but outdated tomorrow.<\/p>\n\n\n\n<p>Billboard costs in Los Angeles can range <strong>anywhere from $2,500-$35,000 per month<\/strong>. The factors listed above will all play into exact costs. Here are some examples \u2014 note that the price estimates do not include production and installation costs.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/Uq1sL_h1vEK03DfpSft9URP3IhaOFrGfP5JLDxfch1bpxJunyDnJcNP4Kn5AjGpfdV8eEyf6sVA_ia6RSxOlqlRjkgNFUxV7skm72J5fmqbTGIGIcdidFxMm-KcUvCU2akRMC5g58i4W8bvaJJMILXg\" alt=\"Static billboard on Santa Monica Boulevard, Los Angeles, California\" style=\"width:691px;height:auto\"\/><\/figure>\n\n\n\n<p>This bulletin located along Santa Monica Boulevard costs approximately <strong>$4,000 per four-week period. <\/strong>It is estimated to receive around 181,786 weekly impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/e7jrLBIgtkG-q_N39BBh4l2cn99FTVuEmZsfBEFD6uhUnnzR-ee3UjBPNg3Il0Toa-4oA2x1cr3JuJUTbFw_smIZwCpHQf_UcXyf5fRPTlthcj42uaibKnKWN6h1JgPIiYUcjzpOXEF1KPspufnfzxk\" alt=\"Static large-format billboard along Sunset Boulevard, Los Angeles, California\" style=\"width:692px;height:auto\"\/><\/figure>\n\n\n\n<p>This bulletin located along Sunset Boulevard costs approximately <strong>$22,000 per four-week period. <\/strong>It is estimated to receive around 373,564 weekly impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/vS1AzxJslAu1xD0uzvIcG89RlpDlHBUP0RpicAW_VrJ9nA8oNyqNM3MvWQdIVbXdBuV7UHnuHINj1aLynShMK_kgZrexVgkOxA-bTASAvjBEAHmsoRhQQViNuexPo8IkSXrllrU8mSjcbnD4x1lb8O4\" alt=\"Vertically-oriented junior bulletin along Ivar Ave\"\/><\/figure>\n\n\n\n<p>This junior bulletin (measuring 10\u2019 x 7\u2019) located along Ivar Ave costs approximately <strong>$2,500 per four-week period<\/strong>. It is estimated to receive around 25,2111 weekly impressions.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/5IXolyxfV9jd5yLRbKqjXnuS2aDlHcmY7IaLSBkLwtRCKg4_SlFvn-Qs2mik-T4TRh-g3qh-i6A2s9lF-XN5zWFQ2rhA2wKeSuexydcy1hxv7IN6GZ0EczdmsqWiX-3Ck7TSIy1FnMrmwVVFa0L9x6A\" alt=\"Split image of 2 digital displays in North Hollywood\"\/><\/figure>\n\n\n\n<p>This digital network located in North Hollywood is a bundled package. Your ad will be in a circuit with a number of other advertisers across 2 digital spectaculars. Your ad can receive 10% Share of Voice (SOV) at 6 minutes\/hour, 20% SOV at 12 minutes\/hour, or even 30% SOV at 18 minutes\/hour. Prices begin at <strong>$25,000 per four-week period <\/strong>and increase according to your SOV. One ad spot across the 2 placements is estimated to receive around 538,577 weekly impressions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-launch-a-los-angeles-billboard-campaign\">How to Launch a Los Angeles Billboard Campaign<\/h2>\n\n\n\n<p>When you\u2019re ready to launch your campaign in Los Angeles or anywhere else in the nation, we\u2019ve got you covered. Alluvit Media makes it simple to kick off the process by filling out a <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*zebwjr*_ga*NzgwMDY1NDQzLjE2OTAyOTgyMTg.*_ga_XRC33CCWP1*MTcwNzc2OTg4MC42NC4xLjE3MDc3NzAzMDAuMC4wLjA.\">brief online form<\/a>. Here\u2019s what the general process will look like:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use the form to share a bit more about your campaign like the purpose, desired start date, and estimated budget<\/li>\n\n\n\n<li>Get connected with a dedicated media coordinator who will help you throughout your campaign<\/li>\n\n\n\n<li>Receive a custom, interactive proposal with ad placements in your target area<\/li>\n\n\n\n<li>Choose the option(s) that is best-suited for your goals<\/li>\n\n\n\n<li>Prepare your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-an-effective-ad\">ad creative<\/a> or solicit the help of an Alluvit Media graphic designer at no additional cost<\/li>\n\n\n\n<li>Await launch day!<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-real-world-los-angeles-billboard-example\">Real-World Los Angeles Billboard Example<\/h2>\n\n\n\n<p>We\u2019ve helped launch tons of billboard campaigns in Los Angeles, including the one below on behalf of the Law Offices of Jesse J. Banuelos. Based on the information provided by the advertiser, we crafted a proposal with over 25 boards for them to choose from.&nbsp;<\/p>\n\n\n\n<p>The advertiser selected two boards, one of which was along the Long Beach freeway and has an estimated weekly impression count of over 668,000.&nbsp;<\/p>\n\n\n\n<p>The campaign was set to run for four weeks although we were able to secure an additional three weeks free of charge. We worked closely with our in-house graphic designer to create an ad that aligned with the advertiser\u2019s vision.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/9LJTUYQWnnC7GoJX2eO5DVIy86R62am6dzIA-usYL5pd6w7wdb540yRW1PuLFSPOvW-aS8QRrzJ_c7Lx44U9PA-K8DnH4HfxAYaadzKKoPfZ1fUMJddPgd0PpH_tqpulG9FycSjuG9B9E_BZfU4Fw8U\" alt=\"Highway billboard in Los Angeles\" style=\"width:737px;height:auto\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h3>\n\n\n<div ><style>#sp-ea-1362 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1362.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1362.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1362.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1362.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1362.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1761857940\"><div id=\"sp-ea-1362\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-13620\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse13620\" aria-controls=\"collapse13620\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> How much does a billboard cost in Los Angeles?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse13620\" data-parent=\"#sp-ea-1362\" role=\"region\" aria-labelledby=\"ea-header-13620\"> <div class=\"ea-body\"><p>Billboard costs in Los Angeles typically range from $2,500 to $35,000 per month, depending on factors like size, location, and format. Smaller junior posters in neighborhood areas may start near the lower end, while large bulletins along high-traffic routes such as Sunset Boulevard or major freeways can cost well above $20,000 for a four-week period. Digital billboards and spectaculars generally command higher prices due to their visibility and flexibility.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-13621\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse13621\" aria-controls=\"collapse13621\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What factors affect billboard pricing in Los Angeles?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse13621\" data-parent=\"#sp-ea-1362\" role=\"region\" aria-labelledby=\"ea-header-13621\"> <div class=\"ea-body\"><p>Costs vary based on location, size and type of board, campaign duration, seasonality, and competition. Prime spots near landmarks like Hollywood Boulevard, Santa Monica Pier, or Downtown LA tend to cost more due to <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-are-billboard-impressions-calculated\">higher impression<\/a> counts. Additionally, longer campaigns and larger formats can improve overall value and reach. While static boards require printing and installation, digital billboards do not incur production costs.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-13622\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse13622\" aria-controls=\"collapse13622\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How can I advertise on a billboard in Los Angeles?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse13622\" data-parent=\"#sp-ea-1362\" role=\"region\" aria-labelledby=\"ea-header-13622\"> <div class=\"ea-body\"><p>Launching a campaign in LA is easy with an experienced out-of-home (OOH) agency. Simply provide your goals, timeline, and budget to receive a custom interactive proposal featuring available placements. Once you choose your locations, you can either submit your own artwork or take advantage of Alluvit Media\u2019s in-house <a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-designer-free-creative-services-for-your-outdoor-ad\">design services at no additional cost.<\/a> From there, your ad goes live\u2014ready to capture the attention of millions of Los Angeles commuters.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1362-69f03ab98c45c\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"How much does a billboard cost in Los Angeles?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Billboard costs in Los Angeles typically range from $2,500 to $35,000 per month, depending on factors like size, location, and format. Smaller junior posters in neighborhood areas may start near the lower end, while large bulletins along high-traffic routes such as Sunset Boulevard or major freeways can cost well above $20,000 for a four-week period. Digital billboards and spectaculars generally command higher prices due to their visibility and flexibility.\" } },{ \"@type\": \"Question\", \"name\": \"What factors affect billboard pricing in Los Angeles?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Costs vary based on location, size and type of board, campaign duration, seasonality, and competition. Prime spots near landmarks like Hollywood Boulevard, Santa Monica Pier, or Downtown LA tend to cost more due to higher impression counts. Additionally, longer campaigns and larger formats can improve overall value and reach. While static boards require printing and installation, digital billboards do not incur production costs.\" } },{ \"@type\": \"Question\", \"name\": \"How can I advertise on a billboard in Los Angeles?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Launching a campaign in LA is easy with an experienced out-of-home (OOH) agency. Simply provide your goals, timeline, and budget to receive a custom interactive proposal featuring available placements. Once you choose your locations, you can either submit your own artwork or take advantage of Alluvit Media\u2019s in-house design services at no additional cost. From there, your ad goes live\u2014ready to capture the attention of millions of Los Angeles commuters.\" } }] }<\/script><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they\u2019re not the only ones who can make it big in Los Angeles. Your brand can too!&nbsp;And the cost of a billboard in Los Angeles may be worth it when you consider the potential payoff. With over 20,000 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":267,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[16,20],"class_list":["post-266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-out-of-home-101","tag-billboards","tag-los-angeles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Much Does a Billboard Cost in Los Angeles? | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Thinking about outdoor advertising in LA? 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