Table of contents<\/h4>- Facts & Figures: Real Estate Billboards<\/a><\/li>
- What Makes Real Estate Advertising Unique?<\/a><\/li>
- Ready to bring your brand outdoors?<\/a><\/li>
- How to Design Compelling Billboard Ads<\/a><\/li>
- Examples of Effective Real Estate Advertising<\/a>
- FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n
Facts & Figures: Real Estate Billboards<\/h2>\n\n\n\n
A recent survey by the National Association of Realtors (NAR) revealed that the typical first-time buyer was 35 years old<\/a>. Another survey found that 71% of people between the ages of 35 to 54<\/a> say they trust digital out-of-home (DOOH) as much as online and traditional media channels.<\/p>\n\n\n\nWhat does that tell us? People who are most likely ready to purchase a home tend to have high levels of trust in outdoor advertising. Buying a home is a substantial investment. Any real estate company or agent knows that establishing trust is essential for making that sale. That\u2019s why it\u2019s important to start off on the right foot with ads that prospective home-buyers trust.<\/p>\n\n\n\n
For more facts about advertising<\/a> (and why you can\u2019t overlook the power of OOH), check out our recent blog post.<\/p>\n\n\n\nWhat Makes Real Estate Advertising Unique?<\/h2>\n\n\n\n
One thing that stands out about real estate ads when compared to other products or services is the hyperlocal nature. You don\u2019t want to waste your ad dollars targeting people who aren\u2019t interested in properties in that area. Likewise, you don\u2019t want too many folks contacting you about markets you don\u2019t cover.<\/p>\n\n\n\n
The real estate adage \u201clocation, location, location\u201d is true for billboards too!<\/p>\n\n\n\n
Empowered with data about estimated impression count and other demographic insights, you can launch a campaign that targets the right people. OOH takes the guesswork out of identifying areas where prospective buyers and tenants frequent. With 24\/7 exposure, you can ensure that your ad is visible no matter what time people are passing by.<\/p>\n\n\n\n
\n\n<\/div>\n\n\n\nReady to bring your brand outdoors?<\/h2>\n\n\n\n
Connect with an outdoor media expert and get a free custom proposal.<\/p>\n\n\n\n
\nRequest Info<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\nHow to Design Compelling Billboard Ads<\/h2>\n\n\n\n
The principles for designing an effective ad<\/a> remain constant for real estate professionals. A quick rundown:<\/p>\n\n\n\n\n- 7-10 words<\/li>\n\n\n\n
- 1 headline<\/li>\n\n\n\n
- 1 image<\/li>\n\n\n\n
- 1 logo<\/li>\n\n\n\n
- Contact info (e.g., website)<\/li>\n\n\n\n
- Contrasting colors<\/li>\n<\/ul>\n\n\n\n
Remember, less is more! Avoid cramming too many words or images onto the board. You only have a few seconds (or maybe closer to a minute depending on traffic or location near an intersection) to leave a lasting impression.<\/p>\n\n\n\n
Consider your key selling points and what you want to convey to a prospective buyer. Does a headshot emphasize your professionalism and friendliness? Does a picture of available properties instill a desire to learn more?<\/p>\n\n\n\n
One great thing about renting a digital billboard<\/a> is that you may have the ability to request a creative change free of charge. That is, your ad can be swapped during your campaign so you can see which visuals\/text receive more engagement.<\/p>\n\n\n\nExamples of Effective Real Estate Advertising<\/h2>\n\n\n\n
We\u2019ve helped real estate agents all over the country launch eye-catching boards. With complementary graphic design services, we help ensure that you\u2019re launching an ad that you\u2019re proud to call your own. Receive a custom interactive proposal by filling out our online form.<\/a><\/p>\n\n\n\nHere are some examples of outdoor real estate ads to help inspire you:<\/p>\n\n\n\n![\"Example](\"https:\/\/lh7-us.googleusercontent.com\/LEEQ12KHz534kNBjZhtZgcOyfTAfikN39VwEkydSXAaOYvLIhf0qLU7N6fI3bsx6Kum6zl-AkD5rbkGsT3a_0RdRcEmIpTlA45BD6qyLrwCKjbVhN5XZdo7KrSt_YGgjAyFzPSULVXJIagrudbsQNO0\")
<\/figure>\n\n\n\n![\"A](\"https:\/\/lh7-us.googleusercontent.com\/Q1jjj4pUGvbje5B-9PEet2o6j6KqHbCIL77mJX9NbSJEBdcSaB8Vfk4ymVRtqPiirrNgoJoQLEEaqltT7othJBOMZe6MdYf4G0va_q47B6crW96dFsVqWSL7b1-mgnozMnydU1ohxDxYFLyx4Pk1RKg\")
<\/figure>\n\n\n\n![\"A](\"https:\/\/lh7-us.googleusercontent.com\/XANcI-OqljhEOANUzFK3yP1gHdHUYup24ffn-XUu_Tlhwv8ppfO61LlBcvE9ihqr-en-2pGbBry9aMREJaRI6MVkAfRUMKFfA7rK9JP_6XniyhcUuqXZh2CEWSzZJ-9ZuqHlN1o02PKDCUBMNKELBQI\")
<\/figure>\n\n\n\nFAQs<\/h3>\n\n\n
- FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n
Facts & Figures: Real Estate Billboards<\/h2>\n\n\n\n
A recent survey by the National Association of Realtors (NAR) revealed that the typical first-time buyer was 35 years old<\/a>. Another survey found that 71% of people between the ages of 35 to 54<\/a> say they trust digital out-of-home (DOOH) as much as online and traditional media channels.<\/p>\n\n\n\n
What does that tell us? People who are most likely ready to purchase a home tend to have high levels of trust in outdoor advertising. Buying a home is a substantial investment. Any real estate company or agent knows that establishing trust is essential for making that sale. That\u2019s why it\u2019s important to start off on the right foot with ads that prospective home-buyers trust.<\/p>\n\n\n\n
For more facts about advertising<\/a> (and why you can\u2019t overlook the power of OOH), check out our recent blog post.<\/p>\n\n\n\n
What Makes Real Estate Advertising Unique?<\/h2>\n\n\n\n
One thing that stands out about real estate ads when compared to other products or services is the hyperlocal nature. You don\u2019t want to waste your ad dollars targeting people who aren\u2019t interested in properties in that area. Likewise, you don\u2019t want too many folks contacting you about markets you don\u2019t cover.<\/p>\n\n\n\n
The real estate adage \u201clocation, location, location\u201d is true for billboards too!<\/p>\n\n\n\n
Empowered with data about estimated impression count and other demographic insights, you can launch a campaign that targets the right people. OOH takes the guesswork out of identifying areas where prospective buyers and tenants frequent. With 24\/7 exposure, you can ensure that your ad is visible no matter what time people are passing by.<\/p>\n\n\n\n
\n\n<\/div>\n\n\n\nReady to bring your brand outdoors?<\/h2>\n\n\n\n
Connect with an outdoor media expert and get a free custom proposal.<\/p>\n\n\n\n
\nRequest Info<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\nHow to Design Compelling Billboard Ads<\/h2>\n\n\n\n
The principles for designing an effective ad<\/a> remain constant for real estate professionals. A quick rundown:<\/p>\n\n\n\n
- \n
- 7-10 words<\/li>\n\n\n\n
- 1 headline<\/li>\n\n\n\n
- 1 image<\/li>\n\n\n\n
- 1 logo<\/li>\n\n\n\n
- Contact info (e.g., website)<\/li>\n\n\n\n
- Contrasting colors<\/li>\n<\/ul>\n\n\n\n
Remember, less is more! Avoid cramming too many words or images onto the board. You only have a few seconds (or maybe closer to a minute depending on traffic or location near an intersection) to leave a lasting impression.<\/p>\n\n\n\n
Consider your key selling points and what you want to convey to a prospective buyer. Does a headshot emphasize your professionalism and friendliness? Does a picture of available properties instill a desire to learn more?<\/p>\n\n\n\n
One great thing about renting a digital billboard<\/a> is that you may have the ability to request a creative change free of charge. That is, your ad can be swapped during your campaign so you can see which visuals\/text receive more engagement.<\/p>\n\n\n\n
Examples of Effective Real Estate Advertising<\/h2>\n\n\n\n
We\u2019ve helped real estate agents all over the country launch eye-catching boards. With complementary graphic design services, we help ensure that you\u2019re launching an ad that you\u2019re proud to call your own. Receive a custom interactive proposal by filling out our online form.<\/a><\/p>\n\n\n\n
Here are some examples of outdoor real estate ads to help inspire you:<\/p>\n\n\n\n
FAQs<\/h3>\n\n\n