{"id":362,"date":"2024-06-04T12:36:05","date_gmt":"2024-06-04T20:36:05","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=362"},"modified":"2025-07-15T14:39:42","modified_gmt":"2025-07-15T22:39:42","slug":"what-is-programmatic-ooh-explained","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained","title":{"rendered":"What is Programmatic OOH? Explained"},"content":{"rendered":"\n<p>Outdoor advertising has evolved dramatically over the years, and one of the most exciting developments is the rise of<strong> programmatic Out-Of-Home (OOH) advertising<\/strong>. This cutting-edge approach combines the traditional strengths of outdoor advertising with the precision and efficiency of digital technology.&nbsp;<\/p>\n\n\n\n<p>You may have heard of programmatic advertising as it applies to online ads, but what does it look like when applied to the outdoor ad landscape?<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-understanding-programmatic-ooh\" data-level=\"2\">Understanding Programmatic OOH<\/a><ul><li><a href=\"#h-how-does-programmatic-ooh-work\" data-level=\"3\">How Does Programmatic OOH Work?<\/a><\/li><li><a href=\"#h-examples-of-programmatic-ooh\" data-level=\"3\">Examples of Programmatic OOH<\/a><\/li><\/ul><\/li><li><a href=\"#h-benefits-of-programmatic-ooh\" data-level=\"2\">Benefits of Programmatic OOH<\/a><ul><li><a href=\"#h-1-enhanced-targeting\" data-level=\"3\">1. Enhanced Targeting<\/a><\/li><li><a href=\"#h-2-increased-flexibility\" data-level=\"3\">2. Increased Flexibility<\/a><\/li><li><a href=\"#h-3-cost-efficiency\" data-level=\"3\">3. Cost Efficiency<\/a><\/li><li><a href=\"#h-4-data-driven-insights\" data-level=\"3\">4. Data-Driven Insights<\/a><\/li><\/ul><\/li><li><a href=\"#h-where-does-this-lead-the-future-of-programmatic-ooh\" data-level=\"2\">Where Does This Lead? The Future of Programmatic OOH<\/a><ul><li><a href=\"#h-integration-with-smart-cities\" data-level=\"3\">Integration with Smart Cities<\/a><\/li><li><a href=\"#h-augmented-reality-ar-and-interactive-ads\" data-level=\"3\">Augmented Reality (AR) and Interactive Ads<\/a><\/li><li><a href=\"#h-cross-channel-integration\" data-level=\"3\">Cross-Channel Integration<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-get-started-with-programmatic-ooh\" data-level=\"2\">How to Get Started with Programmatic OOH<\/a><\/li><li><a href=\"#h-we-ll-help-you-navigate-the-world-of-ooh\" data-level=\"2\">We\u2019ll Help You Navigate the World of OOH<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-understanding-programmatic-ooh\">Understanding Programmatic OOH<\/h2>\n\n\n\n<p>Programmatic OOH refers to the automated buying, selling, and delivery of <a href=\"https:\/\/www.alluvitmedia.com\/\">out-of-home advertising<\/a>. This includes billboards, transit ads, <a href=\"https:\/\/www.alluvitmedia.com\/blog\/street-furniture-advertising-guide-bus-shelters-benches-and-more\">street furniture<\/a>, and other outdoor media. By leveraging technology, programmatic OOH allows advertisers to target specific audiences with greater precision, making campaigns more effective and efficient.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-does-programmatic-ooh-work\">How Does Programmatic OOH Work?<\/h3>\n\n\n\n<p>At its core, programmatic OOH operates similarly to online programmatic advertising. Here\u2019s a breakdown of the process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Data Collection and Analysis: <\/strong>Programmatic OOH platforms collect data from various sources, such as mobile devices, social media, and demographic information. This data is analyzed to understand audience behaviors, preferences, and movement patterns.<\/li>\n\n\n\n<li><strong>Ad Inventory:<\/strong> Digital screens and billboards equipped with programmatic technology are integrated into a network. This inventory is made available through an ad exchange, where advertisers can bid for spots in real-time.<\/li>\n\n\n\n<li><strong>Real-Time Bidding (RTB):<\/strong> Advertisers use real-time bidding to purchase ad space. They set parameters based on their target audience, budget, and campaign goals. The highest bidder wins the ad spot.<\/li>\n\n\n\n<li><strong>Ad Delivery and Optimization:<\/strong> Once the bid is won, the ad is displayed on the selected OOH media. Campaign performance is continuously monitored and optimized based on real-time data to ensure maximum impact.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-examples-of-programmatic-ooh\">Examples of Programmatic OOH<\/h3>\n\n\n\n<p>To better understand the impact and versatility of programmatic OOH, let\u2019s look at some real-world examples:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-digital-displays\">1. Digital Displays<\/h4>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/image.png\" alt=\"Alluvit media digital ooh campaign for Clean Slate\" class=\"wp-image-364\" style=\"width:523px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/image.png 640w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/image-300x225.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Digital billboards located in high-traffic areas can display targeted ads based on real-time data. For instance, a coffee brand can run ads during morning rush hours to entice commuters with promotions, while an entertainment company can advertise upcoming events in the evenings when people are more likely to be making plans. Read our post on <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-digital-out-of-home-dooh-advertising\">DOOH advertising<\/a> to learn more.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-transit-advertising\">2. Transit Advertising<\/h4>\n\n\n\n<p>In cities with extensive public transportation networks, programmatic OOH is used to display ads on digital screens inside buses, trains, and at transit stations. These ads can change based on the time of day, passenger demographics, or even current events. For example, a sportswear brand might display different ads to morning commuters than to evening travelers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-interactive-digital-kiosks\">3. Interactive Digital Kiosks<\/h4>\n\n\n\n<p>Interactive kiosks placed in <a href=\"https:\/\/www.alluvitmedia.com\/blog\/shopping-mall-advertising-guide\">shopping malls<\/a>, <a href=\"https:\/\/www.alluvitmedia.com\/blog\/airport-advertising-guide-7-types-of-airport-ads\">airports<\/a>, and other public spaces can engage consumers with interactive content. These kiosks can adapt the displayed ads based on user interactions, such as touch inputs or mobile device connectivity. Retailers can use these kiosks to promote in-store discounts, guide users to store locations, or provide detailed product information.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-weather-triggered-ads\">4. Weather-Triggered Ads<\/h4>\n\n\n\n<p>Weather-triggered advertising is another innovative use of programmatic OOH. Digital displays can change content based on real-time weather conditions. For example, an umbrella company might advertise more heavily on rainy days, while a sunscreen brand ramps up its ads during sunny weather. This contextual relevance increases the likelihood of engaging the audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-benefits-of-programmatic-ooh\">Benefits of Programmatic OOH<\/h2>\n\n\n\n<p>There\u2019s a reason why there&#8217;s been so much buzz about programmatic advertising recently\u2014it\u2019s a game-changer for marketers. Here are some key advantages:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-enhanced-targeting\">1. Enhanced Targeting<\/h3>\n\n\n\n<p>Traditional OOH advertising relies on broad audience reach, but programmatic OOH offers enhanced targeting capabilities. By utilizing data such as location, demographics, and consumer behavior, advertisers can deliver personalized messages to specific audiences at the right time and place.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-increased-flexibility\">2. Increased Flexibility<\/h3>\n\n\n\n<p>Programmatic OOH allows for greater flexibility in ad placements. Advertisers can adjust their campaigns in real-time based on performance metrics, weather conditions, or even current events. This adaptability ensures that the right message reaches the right audience at the optimal moment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-cost-efficiency\">3. Cost Efficiency<\/h3>\n\n\n\n<p>With real-time bidding, advertisers have more control over their budgets. They can set limits and bid only for the placements that align with their target audience and campaign objectives. This efficiency reduces wastage and ensures better ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-data-driven-insights\">4. Data-Driven Insights<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"606\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-04-at-1.32.07-PM-1024x606.jpg\" alt=\"Image via Pexels\" class=\"wp-image-365\" style=\"width:708px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-04-at-1.32.07-PM-1024x606.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-04-at-1.32.07-PM-300x178.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-04-at-1.32.07-PM-768x455.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-04-at-1.32.07-PM-1536x909.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/Screen-Shot-2024-06-04-at-1.32.07-PM.jpg 1902w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The integration of data analytics in programmatic OOH provides valuable insights into campaign performance. Advertisers can track metrics such as impressions, engagement rates, and conversion rates. This data helps in refining strategies and improving future campaigns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-does-this-lead-the-future-of-programmatic-ooh\">Where Does This Lead? The Future of Programmatic OOH<\/h2>\n\n\n\n<p>As technology continues to advance, the potential for programmatic OOH is vast. Here are some trends shaping its future:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-integration-with-smart-cities\">Integration with Smart Cities<\/h3>\n\n\n\n<p>With the <a href=\"https:\/\/www.ibm.com\/topics\/smart-city\">rise of smart cities<\/a>, programmatic OOH will become even more dynamic. Connected devices and digital infrastructure will enable real-time data sharing, making advertising more relevant and impactful. Imagine digital billboards that change based on traffic conditions or pedestrian flow\u2014the possibilities are endless.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-augmented-reality-ar-and-interactive-ads\">Augmented Reality (AR) and Interactive Ads<\/h3>\n\n\n\n<p>The integration of augmented reality (AR) and interactive elements into programmatic OOH campaigns will create immersive experiences for consumers. AR can transform static billboards into engaging content, capturing the audience&#8217;s attention and encouraging interaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cross-channel-integration\">Cross-Channel Integration<\/h3>\n\n\n\n<p>Programmatic OOH will increasingly be integrated with other digital marketing channels. This holistic approach allows for seamless storytelling and consistent messaging across multiple touchpoints, enhancing the overall consumer journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-get-started-with-programmatic-ooh\">How to Get Started with Programmatic OOH<\/h2>\n\n\n\n<p>Ready to take your outdoor advertising to the next level? Here\u2019s how you can get started with programmatic OOH:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Choose the Right Platform:<\/strong> Select a programmatic OOH platform that aligns with your campaign goals and offers robust data analytics.<\/li>\n\n\n\n<li><strong>Define Your Target Audience:<\/strong> Utilize data to understand your audience\u2019s behavior, preferences, and locations.<\/li>\n\n\n\n<li><strong>Set Clear Objectives:<\/strong> Determine what you want to achieve with your campaign, whether it\u2019s brand awareness, lead generation, or sales conversion.<\/li>\n\n\n\n<li><strong>Create Compelling Content:<\/strong> Design visually appealing and relevant ads that resonate with your target audience.<\/li>\n\n\n\n<li><strong>Monitor and Optimize:<\/strong> Continuously track your campaign performance and make adjustments as needed to maximize impact.<\/li>\n<\/ol>\n\n\n\n<p>Programmatic OOH is revolutionizing the world of outdoor advertising by combining the reach of traditional OOH with the precision of digital technology. With enhanced targeting, increased flexibility, cost efficiency, and data-driven insights, programmatic OOH offers a powerful tool for marketers to engage audiences in the physical world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-we-ll-help-you-navigate-the-world-of-ooh\">We\u2019ll Help You Navigate the World of OOH<\/h2>\n\n\n\n<p>Ready to launch your own OOH campaign? We keep our finger on the pulse of the latest developments in the outdoor advertising space. Simply <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*97mxqq*_ga*NzgwMDY1NDQzLjE2OTAyOTgyMTg.*_ga_XRC33CCWP1*MTcxNzQ0NTAxMC4xNTQuMS4xNzE3NDQ1Njk0LjAuMC4w\">fill out this brief form<\/a> and you\u2019ll immediately get connected with a media coordinator who can help you build the perfect campaign.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Outdoor advertising has evolved dramatically over the years, and one of the most exciting developments is the rise of programmatic Out-Of-Home (OOH) advertising. This cutting-edge approach combines the traditional strengths of outdoor advertising with the precision and efficiency of digital technology.&nbsp; You may have heard of programmatic advertising as it applies to online ads, but [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":363,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12],"tags":[19],"class_list":["post-362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-digital-billboards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Programmatic OOH? Explained | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Learn more about how programmatic advertising is applied to OOH media channels. Level up your brand\u2019s outdoor marketing strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Programmatic OOH? Explained\" \/>\n<meta property=\"og:description\" content=\"Learn more about how programmatic advertising is applied to OOH media channels. Level up your brand\u2019s outdoor marketing strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\" \/>\n<meta property=\"og:site_name\" content=\"The Outdoor Voice Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alluvitmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-04T20:36:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T22:39:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Lavery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Lavery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\"},\"author\":{\"name\":\"Mike Lavery\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/ad6edf393b07584a7e687e27fe52a796\"},\"headline\":\"What is Programmatic OOH? Explained\",\"datePublished\":\"2024-06-04T20:36:05+00:00\",\"dateModified\":\"2025-07-15T22:39:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\"},\"wordCount\":1146,\"publisher\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg\",\"keywords\":[\"Digital Billboards\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\",\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\",\"name\":\"What is Programmatic OOH? Explained | The Outdoor Voice Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg\",\"datePublished\":\"2024-06-04T20:36:05+00:00\",\"dateModified\":\"2025-07-15T22:39:42+00:00\",\"description\":\"Learn more about how programmatic advertising is applied to OOH media channels. Level up your brand\u2019s outdoor marketing strategy.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage\",\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg\",\"contentUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg\",\"width\":1200,\"height\":900,\"caption\":\"Programmatic OOH depicted by computers linking off to gears, a target with an arrow, image files, and other tech symbols.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.alluvitmedia.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is Programmatic OOH? Explained\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#website\",\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/\",\"name\":\"The Outdoor Voice Blog\",\"description\":\"Alluvit Media\",\"publisher\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.alluvitmedia.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#organization\",\"name\":\"The Outdoor Voice Blog\",\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2023\/12\/a-logo.png\",\"contentUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2023\/12\/a-logo.png\",\"width\":136,\"height\":145,\"caption\":\"The Outdoor Voice Blog\"},\"image\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/alluvitmedia\/\",\"https:\/\/www.instagram.com\/alluvitmedia\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/ad6edf393b07584a7e687e27fe52a796\",\"name\":\"Mike Lavery\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4788e68a27e719c03aeb453340bdcb7e1701141156e8ae0e65a0d2333f9d05d2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4788e68a27e719c03aeb453340bdcb7e1701141156e8ae0e65a0d2333f9d05d2?s=96&d=mm&r=g\",\"caption\":\"Mike Lavery\"},\"sameAs\":[\"https:\/\/www.alluvitmedia.com\"],\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/author\/mikealluvitmedia-com\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What is Programmatic OOH? Explained | The Outdoor Voice Blog","description":"Learn more about how programmatic advertising is applied to OOH media channels. Level up your brand\u2019s outdoor marketing strategy.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained","og_locale":"en_US","og_type":"article","og_title":"What is Programmatic OOH? Explained","og_description":"Learn more about how programmatic advertising is applied to OOH media channels. Level up your brand\u2019s outdoor marketing strategy.","og_url":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained","og_site_name":"The Outdoor Voice Blog","article_publisher":"https:\/\/www.facebook.com\/alluvitmedia\/","article_published_time":"2024-06-04T20:36:05+00:00","article_modified_time":"2025-07-15T22:39:42+00:00","og_image":[{"width":1200,"height":900,"url":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg","type":"image\/jpeg"}],"author":"Mike Lavery","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mike Lavery","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#article","isPartOf":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained"},"author":{"name":"Mike Lavery","@id":"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/ad6edf393b07584a7e687e27fe52a796"},"headline":"What is Programmatic OOH? Explained","datePublished":"2024-06-04T20:36:05+00:00","dateModified":"2025-07-15T22:39:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained"},"wordCount":1146,"publisher":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage"},"thumbnailUrl":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg","keywords":["Digital Billboards"],"articleSection":["Technology"],"inLanguage":"en-US","accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained","url":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained","name":"What is Programmatic OOH? Explained | The Outdoor Voice Blog","isPartOf":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage"},"image":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage"},"thumbnailUrl":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg","datePublished":"2024-06-04T20:36:05+00:00","dateModified":"2025-07-15T22:39:42+00:00","description":"Learn more about how programmatic advertising is applied to OOH media channels. Level up your brand\u2019s outdoor marketing strategy.","breadcrumb":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#primaryimage","url":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg","contentUrl":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/06\/What-is-programmatic-advertising.jpg","width":1200,"height":900,"caption":"Programmatic OOH depicted by computers linking off to gears, a target with an arrow, image files, and other tech symbols."},{"@type":"BreadcrumbList","@id":"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.alluvitmedia.com\/blog"},{"@type":"ListItem","position":2,"name":"What is Programmatic OOH? Explained"}]},{"@type":"WebSite","@id":"https:\/\/www.alluvitmedia.com\/blog\/#website","url":"https:\/\/www.alluvitmedia.com\/blog\/","name":"The Outdoor Voice Blog","description":"Alluvit Media","publisher":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.alluvitmedia.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.alluvitmedia.com\/blog\/#organization","name":"The Outdoor Voice Blog","url":"https:\/\/www.alluvitmedia.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2023\/12\/a-logo.png","contentUrl":"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2023\/12\/a-logo.png","width":136,"height":145,"caption":"The Outdoor Voice Blog"},"image":{"@id":"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/alluvitmedia\/","https:\/\/www.instagram.com\/alluvitmedia\/"]},{"@type":"Person","@id":"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/ad6edf393b07584a7e687e27fe52a796","name":"Mike Lavery","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4788e68a27e719c03aeb453340bdcb7e1701141156e8ae0e65a0d2333f9d05d2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4788e68a27e719c03aeb453340bdcb7e1701141156e8ae0e65a0d2333f9d05d2?s=96&d=mm&r=g","caption":"Mike Lavery"},"sameAs":["https:\/\/www.alluvitmedia.com"],"url":"https:\/\/www.alluvitmedia.com\/blog\/author\/mikealluvitmedia-com"}]}},"modified_by":"Victoria Perez","_links":{"self":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/posts\/362","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/comments?post=362"}],"version-history":[{"count":2,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/posts\/362\/revisions"}],"predecessor-version":[{"id":1055,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/posts\/362\/revisions\/1055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/media\/363"}],"wp:attachment":[{"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/media?parent=362"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/categories?post=362"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alluvitmedia.com\/blog\/wp-json\/wp\/v2\/tags?post=362"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}