{"id":553,"date":"2024-10-17T09:12:56","date_gmt":"2024-10-17T17:12:56","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=553"},"modified":"2025-11-14T13:57:30","modified_gmt":"2025-11-14T21:57:30","slug":"how-to-design-a-billboard-ad-in-photoshop-7-steps","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps","title":{"rendered":"How to Design a Billboard Ad in Photoshop: 7 Steps"},"content":{"rendered":"\n<p>You can\u2019t miss billboards \u2014 they dominate the landscape across cities, highways, and public transportation routes. Because of their reach, it\u2019s important for companies to <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-an-effective-ad\">design effective ads<\/a> that resonate with their target audience.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where Photoshop comes in.<\/p>\n\n\n\n<p>Whether you\u2019re a <a href=\"https:\/\/www.alluvitmedia.com\/blog\/is-billboard-advertising-worth-it-for-small-businesses\">small business<\/a> looking to expand your following or a well-established, nationally-recognized brand trying to engage a new demographic, Photoshop is the perfect tool for designing an ad that leaves a lasting impression. In this step-by-step guide, we\u2019ll walk you through the process of creating your billboard ad in Photoshop completely from scratch.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-before-you-design-why-a-mockup-in-photoshop-matters\" data-level=\"2\">Before You Design: Why a Mockup In Photoshop Matters<\/a><\/li><li><a href=\"#h-how-to-create-a-billboard-ad-in-photoshop\" data-level=\"2\">How to Create a Billboard Ad in Photoshop<\/a><\/li><li><a href=\"#h-step-1-open-photoshop-and-set-up-your-canvas\" data-level=\"2\">Step 1: Open Photoshop and Set Up Your Canvas<\/a><\/li><li><a href=\"#h-step-2-add-high-quality-images\" data-level=\"2\">Step 2: Add High-Quality Images<\/a><\/li><li><a href=\"#h-step-3-create-a-simple-layout\" data-level=\"2\">Step 3: Create a Simple Layout<\/a><\/li><li><a href=\"#h-step-4-add-large-readable-text\" data-level=\"2\">Step 4: Add Large, Readable Text<\/a><\/li><li><a href=\"#h-5-incorporate-branding-elements\" data-level=\"2\">5. Incorporate Branding Elements<\/a><\/li><li><a href=\"#h-ready-to-bring-your-brand-outdoors\" data-level=\"2\">Ready to bring your brand outdoors?<\/a><\/li><li><a href=\"#h-6-review-and-test-readability\" data-level=\"2\">6. Review and Test Readability<\/a><\/li><li><a href=\"#h-7-export-your-final-design\" data-level=\"2\">7. Export Your Final Design<\/a><\/li><li><a href=\"#h-need-help-designing-your-billboard-ad\" data-level=\"2\">Need Help Designing Your Billboard Ad?<\/a><ul><li><a href=\"#h-faqs\" data-level=\"3\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-before-you-design-why-a-mockup-in-photoshop-matters\">Before You Design: Why a Mockup In Photoshop Matters<\/h2>\n\n\n\n<p>Research shows that out of home advertising, including billboards, delivers the <a href=\"https:\/\/oaaa.org\/news\/out-of-home-advertising-produces-highest-levels-of-consumer-recall-versus-other-media-channels-according-to-solomon-partners-2023-benchmark-report-estimates-for-the-u-s\/\">highest recall rates for consumers<\/a> compared to other forms of media. However, creating impactful ads begins with selecting the right software.<\/p>\n\n\n\n<p>Over <a href=\"https:\/\/photutorial.com\/adobe-statistics\/\">90% of creative professionals<\/a> rely on Photoshop to bring their ideas to life. It\u2019s hard to imagine the creative world without it! Before you get started with diving into your design, you\u2019ll need to create a mockup to help visualize how your billboard will look in real life.<\/p>\n\n\n\n<p>Below is a sample sheet we give to advertisers we partner with to help inform their design process.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1074\" height=\"1388\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.08.22\u202fAM-edited.jpg\" alt=\"\" class=\"wp-image-556\" style=\"width:654px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.08.22\u202fAM-edited.jpg 1074w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.08.22\u202fAM-edited-232x300.jpg 232w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.08.22\u202fAM-edited-792x1024.jpg 792w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.08.22\u202fAM-edited-768x993.jpg 768w\" sizes=\"auto, (max-width: 1074px) 100vw, 1074px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-create-a-billboard-ad-in-photoshop\">How to Create a Billboard Ad in Photoshop<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"#h-step-1-open-photoshop-and-set-up-your-canvas\">Open Photoshop and Set Up Your Canvas<\/a><\/li>\n\n\n\n<li><a href=\"#h-step-2-add-high-quality-images\">Add High-Quality Images<\/a><\/li>\n\n\n\n<li><a href=\"#h-step-3-create-a-simple-layout\">Create a Simple Layout<\/a><\/li>\n\n\n\n<li><a href=\"#h-step-4-add-large-readable-text\">Add Large, Readable Text<\/a><\/li>\n\n\n\n<li><a href=\"#h-5-incorporate-branding-elements\">Incorporate Branding Elements<\/a><\/li>\n\n\n\n<li><a href=\"#h-6-review-and-test-readability\">Review and Test Readability<\/a><\/li>\n\n\n\n<li><a href=\"#h-7-export-your-final-design\">Export your final design<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-1-open-photoshop-and-set-up-your-canvas\">Step 1: Open Photoshop and Set Up Your Canvas<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"651\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.26.58\u202fAM-1024x651.jpg\" alt=\"\" class=\"wp-image-558\" style=\"width:735px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.26.58\u202fAM-1024x651.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.26.58\u202fAM-300x191.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.26.58\u202fAM-768x488.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.26.58\u202fAM-1536x976.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-9.26.58\u202fAM-2048x1302.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The first step to designing a billboard is getting your canvas right. This means making sure your canvas size and resolution are set up properly for billboard printing. To do this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open <strong>Photoshop<\/strong> and go to <strong>File &gt; New<\/strong>.<\/li>\n\n\n\n<li>Set the dimensions based on the billboard specifications for your particular display(s). If you\u2019re unsure at any point, check with the billboard provider for exact measurements.<\/li>\n\n\n\n<li>Set the resolution to <strong>300 PPI<\/strong> <strong>(pixels per inch)<\/strong> to ensure a high-quality print.<\/li>\n\n\n\n<li>Choose <strong>CMYK color mode<\/strong>, which is the standard for print projects. CMYK stands for cyan, magenta, yellow, and black.<\/li>\n<\/ul>\n\n\n\n<p>Having the correct setup from the start prevents any headaches down the line, especially when your ad is printed at such a large scale.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-2-add-high-quality-images\">Step 2: Add High-Quality Images<\/h2>\n\n\n\n<p>A striking image can make or break a billboard ad. High-resolution, professional photos will elevate your design, while low-quality images can ruin the final product.&nbsp;<\/p>\n\n\n\n<p>To create a visually appealing billboard, stick to just a few strong images to avoid clutter. You can find high-quality images and resources like <a href=\"https:\/\/stock.adobe.com\/\">Adobe Stock<\/a>, <a href=\"https:\/\/www.shutterstock.com\/\">Shutterstock<\/a>, or <a href=\"https:\/\/unsplash.com\/\">Unsplash<\/a>. Follow these steps to add high-quality images:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to <strong>File &gt; Open<\/strong> to choose the images for your design. Make sure they are high-resolution to avoid pixelation.<\/li>\n\n\n\n<li>Use the <strong>Move Tool<\/strong> to drag the image into your billboard canvas and position it accordingly.<\/li>\n\n\n\n<li>If needed, you can adjust the size of the image by going to <strong>Edit &gt; Free Transform<\/strong> and dragging the corners while holding <strong>Shift <\/strong>to maintain proportions.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-3-create-a-simple-layout\">Step 3: Create a Simple Layout<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-jonathanborba-13451105-1024x683.jpg\" alt=\"\" class=\"wp-image-559\" style=\"width:623px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-jonathanborba-13451105-1024x683.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-jonathanborba-13451105-300x200.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-jonathanborba-13451105-768x512.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-jonathanborba-13451105-1536x1024.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-jonathanborba-13451105-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>A simple, well-balanced layout ensures that your design is easy to understand at a glance. Remember\u2014you want the design to be balanced, not overcrowded. Here\u2019s how to create a clear and impactful layout for your billboard ad in Photoshop:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use the<strong> Line Tool <\/strong>to create visual divisions if necessary.<\/li>\n\n\n\n<li>A simple layout might split the canvas into two sections: one for the image and one for the text. This helps keep things clean and readable.<\/li>\n\n\n\n<li>For additional inspiration, consider exploring a <a href=\"https:\/\/www.alluvitmedia.com\/blog\/need-billboard-ideas-tips-for-getting-inspired\">list of billboard ideas<\/a>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-step-4-add-large-readable-text\">Step 4: Add Large, Readable Text<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"897\" height=\"1024\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-10.07.07\u202fAM-897x1024.jpg\" alt=\"\" class=\"wp-image-562\" style=\"width:512px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-10.07.07\u202fAM-897x1024.jpg 897w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-10.07.07\u202fAM-263x300.jpg 263w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-10.07.07\u202fAM-768x877.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/Screenshot-2024-10-17-at-10.07.07\u202fAM.jpg 1210w\" sizes=\"auto, (max-width: 897px) 100vw, 897px\" \/><\/figure>\n\n\n\n<p>When designing a billboard, less is more when it comes to text. Drivers and pedestrians only have a few seconds to read it, so your message needs to be large and clear. To add large and readable text:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First, select the Type Tool (T) <\/strong>and drag a text box where you want your message to appear.<\/li>\n\n\n\n<li><strong>Choose a Large, Bold Font: <\/strong>Use sans-serif fonts like <strong>Helvetica<\/strong> or <strong>Arial<\/strong>, which are easy to read from a distance. Check out our <a href=\"https:\/\/www.alluvitmedia.com\/blog\/typography-in-advertising-why-fonts-matter\">typography in advertising<\/a> post for more on fonts.<\/li>\n\n\n\n<li><strong>Keep the Message Brief: <\/strong>Limit your text to 7-10 words. Focus on a strong slogan or call to action that captures attention.<\/li>\n\n\n\n<li><strong>Ensure High Contrast: <\/strong>Use dark text on a light background or light text on a dark background to enhance readability.<\/li>\n\n\n\n<li><strong>Adjust Letter Spacing: <\/strong>If necessary, modify the tracking in the <strong>Character Panel <\/strong>to improve clarity from afar.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-incorporate-branding-elements\">5. Incorporate Branding Elements<\/h2>\n\n\n\n<p>Your billboard should clearly show your brand\u2019s identity, such as your logo and brand colors, but don\u2019t let the branding overshadow the main message. Your billboard\u2019s readability should always come first. When incorporating branding elements, you should generally follow these steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Position Your Logo: <\/strong>Place your company logo in a corner or along the bottom edge, where it won\u2019t distract from the rest of the design.<\/li>\n\n\n\n<li><strong>Add Your Logo:<\/strong> Open your logo file by pressing <strong>File &gt; Open<\/strong>, then use the <strong>Move Tool <\/strong>to drag it onto your canvas.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blend Seamlessly: <\/strong>To create a more realistic look, select the logo, press <strong>CTRL+T (PC) or CMD+T (MAC)<\/strong> to transform it. Right-click and choose &#8220;<strong>Warp<\/strong>&#8221; to adjust its shape so it blends with the background image.<\/li>\n\n\n\n<li><strong>Maintain Color Consistency:<\/strong> Stick to your brand\u2019s color palette. Make sure the colors harmonize with other design elements, and adjust as needed using the<strong> Color Picker Tool <\/strong>or by adding <strong>Adjustment Layers<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-8c174d0b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f1a9b7be wp-block-group-is-layout-constrained\" style=\"border-radius:16px;background-color:#058aff;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-default has-base-2-color has-text-color has-link-color wp-elements-6dcc65ac16852d74346c0ed7d24409a4\" id=\"h-ready-to-bring-your-brand-outdoors\" style=\"margin-right:0;margin-left:0;padding-right:0;padding-left:0;font-size:clamp(1.453rem, 1.453rem + ((1vw - 0.2rem) * 1.578), 2.4rem);\">Ready to bring your brand outdoors?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-base-2-color has-text-color has-link-color has-medium-font-size wp-elements-93fe29b5c3dfdf719c671839c9d00147\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">Connect with an outdoor media expert and get a free custom proposal.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color has-link-color wp-element-button\" href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*dbng5a*_ga*MTk3NzM3NjkyOC4xNzIwNDYzMzM5*_ga_XRC33CCWP1*MTc0NDgzNTU1My4xMjAuMS4xNzQ0ODM2MDczLjAuMC4w\" style=\"color:#febe3d;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:800\"><strong>Request Info<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-review-and-test-readability\">6. Review and Test Readability<\/h2>\n\n\n\n<p>Zoom out of your billboard ad design to simulate how it will appear to someone driving or walking by at a distance. You can use Photoshop\u2019s <strong>Zoom Tool <\/strong>to scale down your design to about 10% to get a sense of what it will look like from far away. After doing this, ask yourself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Is the text clear and easy to read?<\/em><\/li>\n\n\n\n<li><em>Does the design feel balanced?<\/em><\/li>\n\n\n\n<li><em>Does it capture attention?<\/em><\/li>\n\n\n\n<li><em>Is the message concise?<\/em><\/li>\n<\/ul>\n\n\n\n<p>Make any necessary tweaks to ensure your billboard is clear, legible, and attention-grabbing.<\/p>\n\n\n\n<p>As you review, you should also consider the following questions when examining your ad: <strong>\u201cDoes the message <\/strong><a href=\"https:\/\/www.alluvitmedia.com\/blog\/perfect-your-brand-awareness-strategy-with-ooh\"><strong>boost brand awareness<\/strong><\/a><strong>?\u201d or \u201cDoes it fit into a <\/strong><a href=\"https:\/\/www.qualtrics.com\/experience-management\/product\/create-buyer-persona\/\"><strong>buyer persona<\/strong><\/a><strong>?\u201d<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-export-your-final-design\">7. Export Your Final Design<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-samma97-6135922-1-1024x683.jpg\" alt=\"\" class=\"wp-image-561\" style=\"width:595px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-samma97-6135922-1-1024x683.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-samma97-6135922-1-300x200.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-samma97-6135922-1-768x512.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-samma97-6135922-1-1536x1024.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/pexels-samma97-6135922-1-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When you\u2019re satisfied with your design, it\u2019s time to export it in the correct format for printing. You\u2019ll need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First, save your project as a <strong>PSD file<\/strong> for future editing.<\/li>\n\n\n\n<li>Go to <strong>File &gt; Export<\/strong>&nbsp; <strong>&gt; Quick Export <\/strong>and choose <strong>TIFF<\/strong> or <strong>PDF<\/strong>, depending on your printer\u2019s specifications. TIFF files are often preferred for their high quality and ability to handle large file sizes.<\/li>\n\n\n\n<li>Make sure the file format meets the printer\u2019s requirements, and double-check the resolution before sending it off.<\/li>\n<\/ul>\n\n\n\n<p>One last thing to keep in mind\u2014before you export your final design, ask yourself if this mockup will help you <a href=\"https:\/\/www.alluvitmedia.com\/blog\/calculating-billboard-roi#h-key-performance-indicators-for-billboard-roi\">achieve your desired billboard ROI<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-need-help-designing-your-billboard-ad\">Need Help Designing Your Billboard Ad?<\/h2>\n\n\n\n<p>Designing a billboard ad in Photoshop is all about quick, powerful visuals and clear messaging. It can be challenging, but it doesn\u2019t have to be.<\/p>\n\n\n\n<p>If you\u2019re new to Photoshop or unsure how to promote your small business, you don\u2019t need to figure it all out alone. Whether you\u2019re a novice or experienced in graphic design, <strong>Alluvit Media offers graphic design services at no additional cost when you partner with us.<\/strong><\/p>\n\n\n\n<p>To get started, simply <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*1umr8sa*_ga*MTk3NzM3NjkyOC4xNzIwNDYzMzM5*_ga_XRC33CCWP1*MTcyNzg4NzU2Ni41My4wLjE3Mjc4ODc1NjYuMC4wLjA.\">fill out our quick online form<\/a>, and we&#8217;ll connect you with a Media Coordinator who will send you a custom, interactive proposal. They\u2019ll also guide you through the best options for your target area.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h3>\n\n\n<div ><style>#sp-ea-1406 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1406.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1406.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1406.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1406.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1406.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1763156710\"><div id=\"sp-ea-1406\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14060\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14060\" aria-controls=\"collapse14060\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> What size should my Photoshop canvas be for a billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse14060\" data-parent=\"#sp-ea-1406\" role=\"region\" aria-labelledby=\"ea-header-14060\"> <div class=\"ea-body\"><p>Billboard sizes vary, so there\u2019s no universal canvas dimension\u2014but your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/whats-on-a-billboard-proposal\">billboard provider <\/a>will always have exact specs. As a rule of thumb, work at a smaller scale (like 1 inch = 1 foot) with 300 PPI and CMYK color mode. As long as your proportions match the final display and your resolution is high, the printer will <a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-designer-free-creative-services-for-your-outdoor-ad\">scale your design correctly<\/a>.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14061\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14061\" aria-controls=\"collapse14061\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How much text is too much for a billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse14061\" data-parent=\"#sp-ea-1406\" role=\"region\" aria-labelledby=\"ea-header-14061\"> <div class=\"ea-body\"><p>If you\u2019re unsure, err on the side of <em data-start=\"776\" data-end=\"782\">less<\/em>. Most viewers have just a few seconds to read your ad, so aim for 7\u201310 words max. Keep your message punchy, your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/typography-in-advertising-why-fonts-matter\">font bold,<\/a> and your contrast high. If you have to squint at it when zoomed out to 10%, it\u2019s too much.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14062\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14062\" aria-controls=\"collapse14062\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Can I use photos from the internet for my billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse14062\" data-parent=\"#sp-ea-1406\" role=\"region\" aria-labelledby=\"ea-header-14062\"> <div class=\"ea-body\"><p>Only if they\u2019re licensed for commercial use and high resolution. Low-quality or unlicensed images will either print poorly or<a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-restrictions-what-you-cant-put-on-your-ad\"> land you in legal trouble<\/a>. Stick to reputable stock libraries, your brand\u2019s creative assets, or professionally shot photos. For billboards, resolution matters more than anywhere else.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14063\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14063\" aria-controls=\"collapse14063\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How do I know if my billboard design is readable from far away?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse14063\" data-parent=\"#sp-ea-1406\" role=\"region\" aria-labelledby=\"ea-header-14063\"> <div class=\"ea-body\"><p>A quick trick is to zoom your PSD out to 10%\u2014that\u2019s roughly how someone will see it from a distance. If your headline, imagery, and key branding elements still feel clear and intentional, you\u2019re on the right track. If not, simplify the layout, increase contrast, or enlarge the type.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1406-69d10f47b8e75\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"What size should my Photoshop canvas be for a billboard?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Billboard sizes vary, so there\u2019s no universal canvas dimension\u2014but your billboard provider will always have exact specs. As a rule of thumb, work at a smaller scale (like 1 inch = 1 foot) with 300 PPI and CMYK color mode. 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Whether you\u2019re a small business looking to expand your following or a well-established, nationally-recognized brand trying [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[12],"tags":[],"class_list":["post-553","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Design a Billboard Ad in Photoshop: 7 Steps | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Need to design a billboard ad in Photoshop? This step-by-step guide walks you through the process of creating a billboard that captivates your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Design a Billboard Ad in Photoshop: 7 Steps\" \/>\n<meta property=\"og:description\" content=\"Need to design a billboard ad in Photoshop? This step-by-step guide walks you through the process of creating a billboard that captivates your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps\" \/>\n<meta property=\"og:site_name\" content=\"The Outdoor Voice Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alluvitmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-17T17:12:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-14T21:57:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-make-a-billboard-mockup-in-photoshop.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike Lavery\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike Lavery\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps\"},\"author\":{\"name\":\"Mike Lavery\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/ad6edf393b07584a7e687e27fe52a796\"},\"headline\":\"How to Design a Billboard Ad in Photoshop: 7 Steps\",\"datePublished\":\"2024-10-17T17:12:56+00:00\",\"dateModified\":\"2025-11-14T21:57:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps\"},\"wordCount\":1370,\"publisher\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-make-a-billboard-mockup-in-photoshop.jpg\",\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps\",\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps\",\"name\":\"How to Design a Billboard Ad in Photoshop: 7 Steps | The Outdoor Voice Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-a-billboard-ad-in-photoshop-7-steps#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/10\/How-to-make-a-billboard-mockup-in-photoshop.jpg\",\"datePublished\":\"2024-10-17T17:12:56+00:00\",\"dateModified\":\"2025-11-14T21:57:30+00:00\",\"description\":\"Need to design a billboard ad in Photoshop? 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