{"id":618,"date":"2024-12-12T11:55:35","date_gmt":"2024-12-12T19:55:35","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=618"},"modified":"2025-10-07T12:19:51","modified_gmt":"2025-10-07T20:19:51","slug":"5-things-you-didnt-know-about-ooh","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/5-things-you-didnt-know-about-ooh","title":{"rendered":"5 Things You Didn\u2019t Know About OOH"},"content":{"rendered":"\n<p>Have you ever considered how much time you&#8217;ve spent stuck in traffic while commuting to work or on the weekends running errands? The average commuter spends around 54 hours just <a href=\"https:\/\/www.energy.gov\/eere\/vehicles\/articles\/fotw-1358-sept-2-2024-average-commuter-experienced-54-hours-delay-due\">sitting in traffic<\/a> each year, so it\u2019s no surprise that <a href=\"https:\/\/www.alluvitmedia.com\/blog\/do-billboards-work-in-2024\">OOH advertisements work<\/a>.&nbsp;<\/p>\n\n\n\n<p>Whether it\u2019s driving from place to place, walking to a local restaurant, or enjoying a stroll through the city, OOH advertisements make an impression every time. Even in the digital age, they continue to grow, partly because they offer a level of visibility and reach that digital ads just can&#8217;t match. But there\u2019s also the influence of certain factors that make out-of-home advertisements stand out in ways you might not expect.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-1-ooh-produces-a-higher-roi-than-other-forms-of-advertising\" data-level=\"2\">1. OOH Produces a Higher ROI Than Other Forms of Advertising<\/a><\/li><li><a href=\"#h-2-76-of-ooh-viewers-reach-for-their-smartphones-to-learn-more\" data-level=\"2\">2. 76% of OOH Viewers Reach for Their Smartphones to Learn More<\/a><\/li><li><a href=\"#h-3-nbsp-ooh-ads-help-boost-digital-ad-campaigns-by-over-90\" data-level=\"2\">3.\u00a0 OOH Ads Help Boost Digital Ad Campaigns by Over 90%<\/a><\/li><li><a href=\"#h-4-73-of-consumers-prefer-dooh-over-other-forms-of-advertising\" data-level=\"2\">4. 73% of Consumers Prefer DOOH Over Other Forms of Advertising<\/a><\/li><li><a href=\"#h-5-dooh-advertising-is-expected-to-grow-by-6-70-into-2029\" data-level=\"2\">5. DOOH Advertising is Expected to Grow by 6.70% Into 2029<\/a><\/li><li><a href=\"#h-will-my-business-benefit-from-an-ooh-campaign\" data-level=\"2\">Will My Business Benefit from an OOH Campaign?<\/a><\/li><li><a href=\"#h-get-the-ooh-advertising-your-business-deserves\" data-level=\"2\">Get the OOH Advertising Your Business Deserves<\/a><\/li><li><a href=\"#h-faqs\" data-level=\"2\">FAQs<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-ooh-produces-a-higher-roi-than-other-forms-of-advertising\">1. OOH Produces a Higher ROI Than Other Forms of Advertising<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"672\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.48.25\u202fAM-1024x672.jpg\" alt=\"Photo of businesswoman from behind looking at papers with graph and return on investment table.\" class=\"wp-image-623\" style=\"width:658px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.48.25\u202fAM-1024x672.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.48.25\u202fAM-300x197.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.48.25\u202fAM-768x504.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.48.25\u202fAM-1536x1009.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.48.25\u202fAM.jpg 1812w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>What form of advertising yields the highest return on investment (ROI)? According to the Out of Home Advertising Association of America (OAAA), OOH advertising <a href=\"https:\/\/oaaa.org\/news\/new-study-media-plans-optimized-with-higher-investments-in-ooh\/\">produces a higher ROI<\/a> compared to radio, print, and digital display advertising\u2014even when those channels receive more substantial funding.<\/p>\n\n\n\n<p>That\u2019s because OOH reaches a much broader audience with higher visibility, often in moments when people are most engaged. They\u2019re also viewed much more favorably than digital ads, which is something we\u2019ll go over shortly.<\/p>\n\n\n\n<p>OOH campaigns can sometimes outperform social media ads because they have a longer-lasting impact, helping brands remain memorable long after the ad is seen. If an outdoor ad is especially creative, it can even double as a stunning backdrop for photographs that people share on social media.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-76-of-ooh-viewers-reach-for-their-smartphones-to-learn-more\">2. 76% of OOH Viewers Reach for Their Smartphones to Learn More<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-1024x683.png\" alt=\"Close-up of a person's hand looking at their smartphone\" class=\"wp-image-620\" style=\"width:616px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-1024x683.png 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-300x200.png 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-768x512.png 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-1536x1024.png 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Even in a time where everyday consumers get inundated with nonstop social media reels, targeted emails, and strikingly personalized ads, the tangible and time-tested medium of OOH advertising still commands significant attention. In fact, over <a href=\"https:\/\/oaaa.org\/news\/out-of-home-ads-drive-real-world-action\/\">76% of people<\/a> who look at an OOH advertisement reach for their smartphones right after seeing them to learn more about the product that\u2019s being promoted.<\/p>\n\n\n\n<p>Make no mistake\u2014out-of-home ads outshine highly-curated digital ads because they offer a sense of authenticity and subtlety that\u2019s largely absent in modern media, allowing them to connect with consumers in a way that doesn\u2019t feel like a pushy, forced sales pitch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-nbsp-ooh-ads-help-boost-digital-ad-campaigns-by-over-90\">3.&nbsp; OOH Ads Help Boost Digital Ad Campaigns by Over 90%<\/h2>\n\n\n\n<p>Much like your favorite food pairings, digital ads work best with physical outdoor ads.&nbsp;<\/p>\n\n\n\n<p>And there\u2019s strong evidence to support this.&nbsp;<\/p>\n\n\n\n<p>A study from the OAAA found that when combining OOH with other campaigns, audience exposure to their product <a href=\"https:\/\/oaaa.org\/news\/new-study-finds-ooh-amplifies-all-major-media-more-than-90-percent\/\">grew by over 90%<\/a>. The analysis, conducted on over 22,000 people who had driven or ridden in a vehicle in the past week, demonstrated the remarkable reach and effectiveness of integrating OOH into multi-channel strategies.&nbsp;<\/p>\n\n\n\n<p>Think of it like this: Sarah goes to work and sees a billboard for a sneaker brand on her daily commute. The ad catches her attention, but she doesn\u2019t act on it right away. Later that evening, while scrolling Instagram, she sees a <a href=\"https:\/\/www.alluvitmedia.com\/blog\/social-media-vs-traditional-media-pros-and-cons\">social media ad<\/a> for the same sneakers pop up on her feed.&nbsp;<\/p>\n\n\n\n<p>Because Sarah remembers the OOH advertisement from earlier, the Instagram ad feels familiar and trustworthy, compelling her to click on it and eventually make a purchase. The combination of the billboard and the Instagram ad worked together to influence her decision\u2014neither might have been as effective on their own.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-73-of-consumers-prefer-dooh-over-other-forms-of-advertising\">4. 73% of Consumers Prefer DOOH Over Other Forms of Advertising<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-1.png\" alt=\"Photo of digital billboard hiring truck drivers. Campaign by Alluvit Media\" class=\"wp-image-621\" style=\"width:596px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-1.png 640w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-1-300x225.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>Outdoor ads are unmissable. They can\u2019t be swiped away or clicked out of like digital ads. But what if you could combine the creative, digital aspect of ads with OOH?&nbsp;<\/p>\n\n\n\n<p>That\u2019s where <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-digital-out-of-home-dooh-advertising\">digital out-of-home advertising<\/a> (DOOH) comes in.&nbsp;<\/p>\n\n\n\n<p>DOOH stands out because it brings the flexibility and dynamic content of digital advertising to real-world locations. Unlike static OOH, DOOH allows for tailored, context-specific messaging, such as weather-based promotions or time-sensitive deals, which <a href=\"https:\/\/oaaa.org\/news\/new-study-finds-digital-out-of-home-advertising-surpasses-other-media-in-driving-favorability-and-action-among-consumers\/\">over 73% of consumers<\/a> prefer. In the blink of an eye, marketers can update messaging on a digital billboard to reflect seasonal trends, time, and even traffic patterns to maximize visibility and relevance during key moments.&nbsp;<\/p>\n\n\n\n<p>Back-to-school specials? Gearing up for the <a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-advertising-during-the-holidays\">holiday season<\/a>? These are all perfect opportunities to leverage the adaptability of digital OOH.&nbsp;<\/p>\n\n\n\n<p>Consumers preferring DOOH over other forms of advertising would also explain why the ROI on OOH advertising, in general, is so high. Just take a look at the numbers the OAAA crunched during their study:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digital out-of-home: 73%<\/li>\n\n\n\n<li>Television\/media: 50%<\/li>\n\n\n\n<li>Social media: 48%<\/li>\n\n\n\n<li>Online: 37%<\/li>\n\n\n\n<li>Audio: 32%<\/li>\n\n\n\n<li>Print: 31%<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-dooh-advertising-is-expected-to-grow-by-6-70-into-2029\">5. DOOH Advertising is Expected to Grow by 6.70% Into 2029<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"742\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.54.46\u202fAM.jpg\" alt=\"Photo of wooden building blocks stacked on top of each other against a blue background with a white arrow up and to the right.\" class=\"wp-image-625\" style=\"width:452px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.54.46\u202fAM.jpg 892w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.54.46\u202fAM-300x250.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/Screenshot-2024-12-12-at-11.54.46\u202fAM-768x639.jpg 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n\n\n<p>OOH advertising is here to stay. However, its digital form is gaining even more momentum. According to Statista, DOOH is projected to <a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/out-of-home-advertising\/digital-out-of-home-advertising\/united-states#:~:text=Digital%20Out-of-Home%20Advertising%20-%20United%20States&amp;text\">grow by 6.70% into 2029<\/a>. As consumer preferences shift toward engaging and adaptive advertising, digital out-of-home advertising is positioned to lead the way.<\/p>\n\n\n\n<p>What\u2019s more? DOOH advertising is also incredibly appealing to advertisers as it offers valuable data on consumer behavior and allows for real-time updates and targeted messaging.&nbsp;<\/p>\n\n\n\n<p>In fact, trends like programmatic advertising, which automates ad targeting and buying, are making DOOH even more efficient and impactful. DOOH advertising also simplifies tracking and <a href=\"https:\/\/www.alluvitmedia.com\/blog\/calculating-billboard-roi\">calculating ROI for your campaign<\/a>, giving you clearer insights into how your investment is actually performing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-will-my-business-benefit-from-an-ooh-campaign\">Will My Business Benefit from an OOH Campaign?<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-2.png\" alt=\"Photo of digital billboard above a highway. Campaign is a hiring effort by FritoLay. Launched by Alluvit Media\" class=\"wp-image-622\" style=\"width:608px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-2.png 640w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/12\/image-2-300x225.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/figure>\n\n\n\n<p>As businesses explore ways to maximize their reach, the question often shifts to how they can successfully stand out in a crowded digital world. While things like display ads or social media ads are incredibly effective, they can easily get drowned out by the competition.&nbsp;<\/p>\n\n\n\n<p>This is why OOH advertising is able to step in and fill the gaps where other ad channels fall short.<\/p>\n\n\n\n<p>Want to get people to truly remember your ad? <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-wallscape-advertising\">Wallscape advertisements<\/a>\u2014a form of OOH advertising that can creatively and awe-inspiringly take up entire building walls\u2014can do that.&nbsp;<\/p>\n\n\n\n<p>Looking to target a local audience with almost frighteningly precise accuracy? DOOH billboards can be customized in real-time to deliver location-specific messaging that speaks directly to your target audience\u2019s needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-the-ooh-advertising-your-business-deserves\">Get the OOH Advertising Your Business Deserves<\/h2>\n\n\n\n<p>Thinking about launching an OOH campaign? Alluvit Media is here to assist you with&nbsp;everything from concept to execution in order to make sure your billboard is up and running without a hitch. Not sure about the design of your billboard? We\u2019ve got you covered\u2014partnering with us means access to our no-cost, in-house graphic design services to bring your vision to life.<\/p>\n\n\n\n<p>Your brand deserves to have its voice heard. Connect with a team that specializes in out-of-home advertising nationwide. <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop\">Fill out our contact form<\/a> and get your message out there!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n<div ><style>#sp-ea-1223 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1223.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1223.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1223.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1223.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1223.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1759862331\"><div id=\"sp-ea-1223\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12230\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12230\" aria-controls=\"collapse12230\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> Why is OOH advertising so effective?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse12230\" data-parent=\"#sp-ea-1223\" role=\"region\" aria-labelledby=\"ea-header-12230\"> <div class=\"ea-body\"><p>OOH (out-of-home) advertising is effective because it <strong data-start=\"625\" data-end=\"684\">reaches people in high-traffic, real-world environments<\/strong> where they\u2019re most alert and engaged. It delivers constant visibility, high recall, and <a href=\"https:\/\/www.alluvitmedia.com\/blog\/calculating-billboard-roi\">strong ROI<\/a> \u2014 outperforming many digital channels in both brand awareness and long-term impact.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12231\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12231\" aria-controls=\"collapse12231\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How does OOH advertising complement digital campaigns?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse12231\" data-parent=\"#sp-ea-1223\" role=\"region\" aria-labelledby=\"ea-header-12231\"> <div class=\"ea-body\"><p>When combined with digital ads, OOH can <strong data-start=\"982\" data-end=\"1032\">boost overall campaign performance by over 90%<\/strong>. Outdoor ads increase brand familiarity, making consumers more likely to engage with online ads later \u2014 <a href=\"https:\/\/www.alluvitmedia.com\/blog\/the-4-ps-of-marketing-explained\">driving higher clicks, conversions, and brand trust<\/a>.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12232\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12232\" aria-controls=\"collapse12232\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What is DOOH and why is it growing so fast?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse12232\" data-parent=\"#sp-ea-1223\" role=\"region\" aria-labelledby=\"ea-header-12232\"> <div class=\"ea-body\"><p><strong data-start=\"1253\" data-end=\"1283\">Digital out-of-home (DOOH)<\/strong> advertising uses dynamic digital screens in public spaces \u2014 like billboards, malls, and airports \u2014 to deliver <strong data-start=\"1394\" data-end=\"1429\">real-time, data-driven messages<\/strong>. Consumers prefer DOOH because it\u2019s modern, contextually relevant, and adaptable. The DOOH market is expected to <strong data-start=\"1543\" data-end=\"1581\">grow by 6.7% annually through 2029<\/strong>, making it one of the fastest-growing ad formats.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12233\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12233\" aria-controls=\"collapse12233\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Does OOH advertising deliver a good return on investment (ROI)?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse12233\" data-parent=\"#sp-ea-1223\" role=\"region\" aria-labelledby=\"ea-header-12233\"> <div class=\"ea-body\"><p data-start=\"1715\" data-end=\"2035\">Yes. According to the Out of Home Advertising Association of America (OAAA), <strong data-start=\"1792\" data-end=\"1866\">OOH ads produce a higher ROI than radio, print, or digital display ads<\/strong>. They reach broad audiences, build trust, and can even spark online engagement \u2014 for example, 76% of OOH viewers use their smartphones to learn more after seeing an ad.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1223-69efc368260ad\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"Why is OOH advertising so effective?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"OOH (out-of-home) advertising is effective because it<strong>reaches people in high-traffic, real-world environments<\/strong>where they\u2019re most alert and engaged. It delivers constant visibility, high recall, and strong ROI \u2014 outperforming many digital channels in both brand awareness and long-term impact.\" } },{ \"@type\": \"Question\", \"name\": \"How does OOH advertising complement digital campaigns?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"When combined with digital ads, OOH can<strong>boost overall campaign performance by over 90%<\/strong>. Outdoor ads increase brand familiarity, making consumers more likely to engage with online ads later \u2014 driving higher clicks, conversions, and brand trust.\" } },{ \"@type\": \"Question\", \"name\": \"What is DOOH and why is it growing so fast?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"<strong>Digital out-of-home (DOOH)<\/strong>advertising uses dynamic digital screens in public spaces \u2014 like billboards, malls, and airports \u2014 to deliver<strong>real-time, data-driven messages<\/strong>. Consumers prefer DOOH because it\u2019s modern, contextually relevant, and adaptable. The DOOH market is expected to<strong>grow by 6.7% annually through 2029<\/strong>, making it one of the fastest-growing ad formats.\" } },{ \"@type\": \"Question\", \"name\": \"Does OOH advertising deliver a good return on investment (ROI)?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"<p>Yes. According to the Out of Home Advertising Association of America (OAAA),<strong>OOH ads produce a higher ROI than radio, print, or digital display ads<\/strong>. They reach broad audiences, build trust, and can even spark online engagement \u2014 for example, 76% of OOH viewers use their smartphones to learn more after seeing an ad.<\/p>\" } }] }<\/script><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Have you ever considered how much time you&#8217;ve spent stuck in traffic while commuting to work or on the weekends running errands? The average commuter spends around 54 hours just sitting in traffic each year, so it\u2019s no surprise that OOH advertisements work.&nbsp; Whether it\u2019s driving from place to place, walking to a local restaurant, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":619,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[16],"class_list":["post-618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-out-of-home-101","tag-billboards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Things You Didn\u2019t Know About OOH - The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"You might think you\u2019ve read everything about OOH advertising, but it\u2019s likely there are some things you\u2019ve missed. Discover 5 things you didn\u2019t know about OOH.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.alluvitmedia.com\/blog\/5-things-you-didnt-know-about-ooh\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Things You Didn\u2019t Know About OOH\" \/>\n<meta property=\"og:description\" content=\"You might think you\u2019ve read everything about OOH advertising, but it\u2019s likely there are some things you\u2019ve missed. 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