{"id":736,"date":"2025-02-24T09:37:25","date_gmt":"2025-02-24T17:37:25","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=736"},"modified":"2026-04-22T13:12:58","modified_gmt":"2026-04-22T21:12:58","slug":"whats-on-a-billboard-proposal","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/whats-on-a-billboard-proposal","title":{"rendered":"What\u2019s on a Billboard Proposal?"},"content":{"rendered":"\n<p>If you\u2019re considering outdoor advertising, you\u2019ll likely <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*a4zlpn*_ga*MTk3NzM3NjkyOC4xNzIwNDYzMzM5*_ga_XRC33CCWP1*MTc0MDQxNjAyNi4xMDcuMC4xNzQwNDE2MDI2LjAuMC4w\">request a billboard proposal<\/a> to review your options. But what exactly is included in one? While it differs depending on the billboard advertising agency you work with, there is some key information that you should look out for.<\/p>\n\n\n\n<p>At Alluvit Media, we provide detailed proposals that help businesses make informed decisions about their advertising placements. From interactive maps to pricing details and audience impressions, here\u2019s what you can expect on your billboard proposal.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-what-is-a-billboard-proposal\" data-level=\"2\">What Is a Billboard Proposal?<\/a><\/li><li><a href=\"#h-key-elements-of-a-billboard-proposal\" data-level=\"2\">Key Elements of a Billboard Proposal<\/a><ul><li><a href=\"#h-1-interactive-billboard-map\" data-level=\"3\">1. Interactive Billboard Map<\/a><\/li><li><a href=\"#h-2-billboard-locations-amp-details\" data-level=\"3\">2. Billboard Locations &amp; Details<\/a><\/li><li><a href=\"#h-3-impressions-amp-audience-reach\" data-level=\"3\">3. Impressions &amp; Audience Reach<\/a><\/li><li><a href=\"#h-4-pricing-amp-availability\" data-level=\"3\">4. Pricing &amp; Availability<\/a><\/li><li><a href=\"#h-5-customization-amp-design-support\" data-level=\"3\">5. Customization &amp; Design Support<\/a><\/li><\/ul><\/li><li><a href=\"#h-why-choose-alluvit-media-for-your-billboard-advertising\" data-level=\"2\">Why Choose Alluvit Media for Your Billboard Advertising?<\/a><\/li><li><a href=\"#h-ready-to-bring-your-brand-outdoors\" data-level=\"2\">Ready to bring your brand outdoors?<\/a><\/li><li><a href=\"#h-get-your-billboard-proposal-today\" data-level=\"2\">Get Your Billboard Proposal Today<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-a-billboard-proposal\">What Is a Billboard Proposal?<\/h2>\n\n\n\n<p>A billboard proposal is a <strong>document that outlines available billboard locations, costs, estimated impressions, and other key details<\/strong>. It\u2019s designed to give businesses a clear overview of their out-of-home (OOH) advertising options, ensuring they choose placements that align with their marketing goals.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcegbhK0C9-2JYrw7bIlSZ05kRauVFoRJsTwetsJFxrtwkCuioU3N1benJ40Ck07q1KyClboUi2xLtH9Qr2ndYl2KTtEHhEzKjdKCZEmcsul0UIWyFsGBdekJ4gkiToUjJC6npz1Q?key=67xQ7OYGOsJ7PfWqvASjPC0X\" alt=\"3 people looking at a computer in an office\" style=\"width:566px;height:auto\"\/><\/figure>\n\n\n\n<p>If you&#8217;re new to billboard advertising, check out our guide on <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-rent-a-billboard-the-process-explained\">how to rent a billboard<\/a> for a step-by-step breakdown of the process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-elements-of-a-billboard-proposal\">Key Elements of a Billboard Proposal<\/h2>\n\n\n\n<p>When you receive a billboard proposal from Alluvit Media, you\u2019ll find:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-interactive-billboard-map\">1. Interactive Billboard Map<\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXewlJTPLKlzeZsLex_1q7Y8H1g88msLxxihKWlzdZ7x1RLqocNOVxOB6_YEaQknr-8GmLqNOi70zAb5jTPquq8fMif8DXyqB8f3JpSMI91MxlDVqeVtQ6Xk_4MvlnflkW6_5lJjEg?key=67xQ7OYGOsJ7PfWqvASjPC0X\" alt=\"Screenshot of a Google map with map markers\" style=\"width:474px;height:auto\"\/><\/figure>\n\n\n\n<p>One of the most valuable tools in our proposals is an interactive map showcasing all available billboard placements. This allows you to explore different locations and select the best fit for your campaign based on visibility, audience reach, and proximity to key areas.<\/p>\n\n\n\n<p>You\u2019ll see labeled map markers so you can understand where each board is located, which is especially important if you\u2019re targeting a specific area or route. There is typically also a photo of the billboard in its environment so you can get a feel for the surroundings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-billboard-locations-amp-details\">2. Billboard Locations &amp; Details<\/h3>\n\n\n\n<p>Each billboard listing includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exact location (address, highway mile marker, or intersection)<\/li>\n\n\n\n<li>Type of billboard (check out our post on <a href=\"https:\/\/www.alluvitmedia.com\/blog\/digital-vs-static-billboards\">digital vs. static billboards<\/a>)<\/li>\n\n\n\n<li>Orientation (facing direction and visibility)<\/li>\n\n\n\n<li>Size specifications (<a href=\"https:\/\/www.alluvitmedia.com\/blog\/guide-to-outdoor-media-sizes-how-big-is-a-billboard\">dimensions of the display<\/a>)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-impressions-amp-audience-reach\">3. Impressions &amp; Audience Reach<\/h3>\n\n\n\n<p>A critical factor in choosing a billboard is how many people will see it. Our proposals include weekly impression estimates based on <a href=\"https:\/\/geopath.org\/\">traffic data<\/a>, helping you understand the potential return on investment. If you want to dive deeper into how these numbers are calculated, read our blog on<a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-are-billboard-impressions-calculated\"> how billboard impressions are calculated<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdjPyP4mPuCQF_ECLkglDVKNDJRi52QVusm03ysln9uSgXAECNfKbsIUhwPg2lPlpouHo4BHrVGDC4m1LhmXpdKSU8Hk9zjkUC0fGzqbbw6BiWkPnfTEtsyom0hZkovhJvl8EO4ow?key=67xQ7OYGOsJ7PfWqvASjPC0X\" alt=\"Cars driving on a highway\" style=\"width:716px;height:auto\"\/><\/figure>\n\n\n\n<p>For businesses that rely on foot traffic, our proposal can also include location-based audience insights. Learn more about<a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-foot-traffic-data-improves-your-advertising\"> how foot traffic data improves your advertising<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-pricing-amp-availability\">4. Pricing &amp; Availability<\/h3>\n\n\n\n<p>Each placement comes with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rate per 4-week period (Check out our post on <a href=\"https:\/\/www.alluvitmedia.com\/blog\/understanding-billboard-advertising-rates\">understanding billboard advertising rates<\/a>)<\/li>\n\n\n\n<li>Production costs (for printing, which is $2.95 per square foot)<\/li>\n\n\n\n<li>Illumination details (if the billboard is lit for nighttime visibility)<\/li>\n\n\n\n<li>Current availability<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-customization-amp-design-support\">5. Customization &amp; Design Support<\/h3>\n\n\n\n<p>At Alluvit Media, we go beyond just offering ad space\u2014we also provide complementary graphic design services. Whether you need a completely new ad or adjustments to an existing one, our team ensures your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-design-an-effective-ad\">billboard is eye-catching and effective<\/a>.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXe8Yu94iEqjFqQtDXiy14FmwS4uTiHht86ZZkwX4Ohy9hmQddsdtoqzLMGG9uaV6m9gDjxWpmVad9fmzpwL4UXNDAelG2VuzMzSr6FbVHBo2PjhsaMMWLx-cR_H83ewESCzMOjjmA?key=67xQ7OYGOsJ7PfWqvASjPC0X\" alt=\"Photo of AMC billboard\" style=\"width:435px;height:auto\"\/><\/figure>\n\n\n\n<p>Plus, we offer multiple advertising formats beyond billboards, including airport, transit, and street furniture advertising to help you maximize exposure.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-choose-alluvit-media-for-your-billboard-advertising\">Why Choose Alluvit Media for Your Billboard Advertising?<\/h2>\n\n\n\n<p>Partnering with Alluvit Media comes with several advantages:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nationwide Inventory<\/strong> \u2013 We offer billboards in key locations across the U.S.<\/li>\n\n\n\n<li><strong>Multiple Advertising Formats<\/strong> \u2013 Beyond billboards, we also provide <a href=\"https:\/\/www.alluvitmedia.com\/airport-advertising.php\">airport<\/a>, transit, street furniture, and other OOH advertising options.<\/li>\n\n\n\n<li><strong>Expert Guidance<\/strong> \u2013 Our team helps you select the right locations for maximum impact.<\/li>\n\n\n\n<li><strong>Comprehensive Proposals<\/strong> \u2013 We make the decision process easy with interactive tools and transparent pricing.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.alluvitmedia.com\/blog\/4-ways-to-reach-and-engage-your-target-audience\">Audience Targeting<\/a> Strategies<\/strong> \u2013 Our experts can offer recommendations for achieving even better campaign results.<\/li>\n<\/ul>\n\n\n\n<p>There\u2019s a reason why advertisers choose us again and again for their campaigns.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-8c174d0b wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-group alignwide has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-f1a9b7be wp-block-group-is-layout-constrained\" style=\"border-radius:16px;background-color:#058aff;padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--50)\">\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-default has-base-2-color has-text-color has-link-color wp-elements-6dcc65ac16852d74346c0ed7d24409a4\" id=\"h-ready-to-bring-your-brand-outdoors\" style=\"margin-right:0;margin-left:0;padding-right:0;padding-left:0;font-size:clamp(1.453rem, 1.453rem + ((1vw - 0.2rem) * 1.578), 2.4rem);\">Ready to bring your brand outdoors?<\/h2>\n\n\n\n<p class=\"has-text-align-center has-base-2-color has-text-color has-link-color has-medium-font-size wp-elements-93fe29b5c3dfdf719c671839c9d00147\" style=\"padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10)\">Connect with an outdoor media expert and get a free custom proposal.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link has-text-color has-link-color wp-element-button\" href=\"https:\/\/rfp.alluvitmedia.com\/?cta=blog\" style=\"color:#febe3d;padding-top:var(--wp--preset--spacing--10);padding-bottom:var(--wp--preset--spacing--10);font-style:normal;font-weight:800\"><strong>Request Info<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-get-your-billboard-proposal-today\">Get Your Billboard Proposal Today<\/h2>\n\n\n\n<p>Looking to launch a billboard campaign? Fill out our simple <a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop&amp;_gl=1*c0whla*_ga*MTk3NzM3NjkyOC4xNzIwNDYzMzM5*_ga_XRC33CCWP1*MTc0MDQxNjAyNi4xMDcuMS4xNzQwNDE2NDA0LjAuMC4w\">online form for a customized billboard proposal<\/a> that fits your brand\u2019s needs. With our nationwide inventory, expert design services, and variety of advertising options, we make outdoor advertising seamless and effective.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re considering outdoor advertising, you\u2019ll likely request a billboard proposal to review your options. But what exactly is included in one? While it differs depending on the billboard advertising agency you work with, there is some key information that you should look out for. At Alluvit Media, we provide detailed proposals that help businesses [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[16],"class_list":["post-736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-out-of-home-101","tag-billboards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What\u2019s on a Billboard Proposal? - The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Discover what\u2019s included in a billboard proposal\u2014from interactive maps to pricing and impressions. 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