{"id":746,"date":"2025-03-13T08:58:18","date_gmt":"2025-03-13T16:58:18","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=746"},"modified":"2025-11-19T08:51:37","modified_gmt":"2025-11-19T16:51:37","slug":"how-to-grow-your-catering-business","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business","title":{"rendered":"How to Grow Your Catering Business"},"content":{"rendered":"\n<p>There\u2019s more to running a catering business than just serving great food. When it comes down to it, you\u2019re aiming to create unforgettable experiences that keep clients coming back. Whether you\u2019re catering weddings, corporate lunches, or private events, growing your catering business requires a mix of <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-create-a-marketing-plan\">smart marketing<\/a>, strong client relationships, and operational efficiency.<\/p>\n\n\n\n<p>But with so much competition, how do you make sure your business stands out? Let\u2019s break down what it takes to boost your sales and keep your calendar booked year-round.<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-what-do-you-need-to-know-about-the-catering-business\" data-level=\"2\">What Do You Need to Know About the Catering Business?<\/a><ul><li><a href=\"#h-what-s-included-in-basic-catering-services\" data-level=\"3\">What\u2019s Included in Basic Catering Services<\/a><\/li><li><a href=\"#h-the-most-common-types-of-catering\" data-level=\"3\">The Most Common Types of Catering<\/a><\/li><li><a href=\"#h-why-profit-margins-are-important\" data-level=\"3\">Why Profit Margins Are Important<\/a><\/li><\/ul><\/li><li><a href=\"#h-how-to-grow-catering-sales\" data-level=\"2\">How to Grow Catering Sales<\/a><ul><li><a href=\"#h-1-use-outdoor-advertising-to-attract-local-clients\" data-level=\"3\">1. Use Outdoor Advertising to Attract Local Clients<\/a><\/li><li><a href=\"#h-2-build-a-strong-online-presence\" data-level=\"3\">2. Build a Strong Online Presence<\/a><\/li><li><a href=\"#h-3-network-with-local-businesses-amp-venues\" data-level=\"3\">3. Network with Local Businesses &amp; Venues<\/a><\/li><li><a href=\"#h-4-offer-tastings-amp-promotions-for-first-time-clients\" data-level=\"3\">4. Offer Tastings &amp; Promotions for First-Time Clients<\/a><\/li><li><a href=\"#h-5-leverage-organic-social-media-campaigns\" data-level=\"3\">5. Leverage Organic Social Media Campaigns<\/a><\/li><li><a href=\"#h-6-invest-in-catering-management-software\" data-level=\"3\">6. Invest in Catering Management Software<\/a><\/li><li><a href=\"#h-7-launch-a-catering-loyalty-program\" data-level=\"3\">7. Launch a Catering Loyalty Program<\/a><\/li><\/ul><\/li><li><a href=\"#h-online-vs-outdoor-ads-which-is-better-for-your-catering-business\" data-level=\"2\">Online vs. Outdoor Ads: Which is Better for Your Catering Business?<\/a><\/li><li><a href=\"#h-boost-your-catering-sales-with-alluvit-media\" data-level=\"2\">Boost Your Catering Sales With Alluvit Media<\/a><ul><li><a href=\"#h-faqs\" data-level=\"3\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-do-you-need-to-know-about-the-catering-business\">What Do You Need to Know About the Catering Business?<\/h2>\n\n\n\n<p>Before you focus on growth, it\u2019s important to understand what actually makes a catering business successful. Remember that at its core, catering goes beyond cooking and delivering\u2014it involves a careful combination of logistics, customer service, and strategic pricing. Without the right foundation, scaling up becomes a challenge.<\/p>\n\n\n\n<p>Be certain that your business has the right systems in place and that you understand the essentials before you start making wide-scale changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-s-included-in-basic-catering-services\">What\u2019s Included in Basic Catering Services<\/h3>\n\n\n\n<p>Clients expect a full-service experience, which may include additional details you might overlook. These elements can often extend past the menu and affect how the event is executed. Take a look at what\u2019s generally included in catering services:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customizable menus designed around any dietary restrictions<\/li>\n\n\n\n<li>Food delivery and transportation&nbsp;<\/li>\n\n\n\n<li>On-site food preparation and presentation<\/li>\n\n\n\n<li>Basic serving staff (for buffet or plated service)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"822\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.35\u202fAM.jpg\" alt=\"Photo of a catered dessert table\" class=\"wp-image-752\" style=\"width:529px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.35\u202fAM.jpg 1242w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.35\u202fAM-300x199.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.35\u202fAM-1024x678.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.35\u202fAM-768x508.jpg 768w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/figure>\n\n\n\n<p>Not every client will be eager to purchase add-ons (such as specialty bar services or live cooking stations), so it\u2019s important to focus on delivering these core components at a high level. The more you\u2019re able to exceed their expectations, the more likely clients will book with you again <em>and<\/em> recommend your business to others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-most-common-types-of-catering\">The Most Common Types of Catering<\/h3>\n\n\n\n<p>Every catering event is different, which is why effective marketing that speaks to your <a href=\"https:\/\/www.alluvitmedia.com\/blog\/4-ways-to-reach-and-engage-your-target-audience\">target audience<\/a> is so valuable. These are the most common types of catering events:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Concession Catering: <\/strong>Ideal for large public events at fairs, festivals, or concerts, concession catering focuses on high-volume, quick-service food options. Think of finger foods like hot dogs, nachos, or popcorn.<\/li>\n\n\n\n<li><strong>Corporate Catering:<\/strong> Corporate catering events can range from delivering meals to private offices to entire regional events. They\u2019re primarily meant to support presentations or team-building initiatives.<\/li>\n\n\n\n<li><strong>Social Event Catering: <\/strong>Birthday parties, graduation celebrations, anniversaries, and more. Social event catering covers gatherings centered around creating a fun, memorable experience.&nbsp;<\/li>\n\n\n\n<li><strong>Wedding Catering: <\/strong>Food and drinks are a major part of any wedding, which makes hiring a catering business a must-have. Wedding catering is typically more intimate and personalized, requiring careful planning to ensure the menu aligns with the couple\u2019s vision, theme, and guest preferences.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-why-profit-margins-are-important\">Why Profit Margins Are Important<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.upmenu.com\/blog\/catering-profit-margin\/\">average profit margin for catering businesses<\/a> falls between <strong>7-8%<\/strong>, but that number depends on factors like food costs, labor, and pricing structure. Businesses that specialize in high-end or niche catering\u2014like organic farm-to-table menus or luxury dining experiences\u2014can command even higher margins.&nbsp;<\/p>\n\n\n\n<p>Calculating revenue can get complex, but the key to profitability will always come down to smart pricing and portion control. Underpricing might attract new clients, but it won\u2019t sustain long-term success.<\/p>\n\n\n\n<p><strong>So how exactly do you set yourself apart from the crowd?<\/strong><\/p>\n\n\n\n<p>This is where marketing comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-grow-catering-sales\">How to Grow Catering Sales<\/h2>\n\n\n\n<p>Now, let\u2019s talk about how to grow a catering business successfully. It\u2019s a delicate balance, and while you\u2019ll want to keep expanding to find new clients, you have to make sure you\u2019re keeping existing ones engaged. You also have to make sure your business stays profitable while being as efficient as possible.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"662\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.41\u202fAM.jpg\" alt=\"Laptop screen with Google Analytics\" class=\"wp-image-753\" style=\"width:509px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.41\u202fAM.jpg 996w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.41\u202fAM-300x199.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.41\u202fAM-768x510.jpg 768w\" sizes=\"auto, (max-width: 996px) 100vw, 996px\" \/><\/figure>\n\n\n\n<p>Here are some tips on what you need to know about growing your sales:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-use-outdoor-advertising-to-attract-local-clients\">1. Use Outdoor Advertising to Attract Local Clients<\/h3>\n\n\n\n<p>While online marketing is great, <a href=\"https:\/\/www.alluvitmedia.com\/blog\/5-things-you-didnt-know-about-ooh\">out-of-home (OOH) advertising<\/a> ensures your business reaches local customers in high-traffic areas. Plus, it gives people outside your target audience a chance to see your brand, so you\u2019re spreading awareness in places you might not have thought of before.<\/p>\n\n\n\n<p>Some of the best ways catering businesses can make the most of OOH advertising include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.alluvitmedia.com\/billboard-advertising.php\"><strong>Highway billboards<\/strong><\/a><strong> <\/strong>\u2014 Perfect for showcasing your catering business to commuters. This is what usually comes to mind when people think of billboards. They also come in different forms (more on that below).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.alluvitmedia.com\/blog\/bus-advertising-guide-bus-wraps-and-more\"><strong>Transit ads on buses and rideshares<\/strong><\/a> \u2013 Want your ads to move with your audience? With transit ads, you can go wherever your next customers are, getting exposure to places where static, unmoving ads might not reach them.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.alluvitmedia.com\/blog\/street-furniture-advertising-guide-bus-shelters-benches-and-more\"><strong>Street furniture<\/strong><\/a><strong> <\/strong>\u2014 Strategically placed ads on bus stops, benches, and near kiosks keep your catering business front and center, especially in busy areas or near event venues.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-wallscape-advertising\"><strong>Wallscape advertisements<\/strong><\/a><strong> <\/strong>\u2014 Large, eye-catching ads on building walls can demand attention from drivers and pedestrians. They\u2019re great for spreading the word about your catering services. If you\u2019re lucky, they can even moonlight as Instagram-worthy spots for social media sharing.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.alluvitmedia.com\/blog\/shopping-mall-advertising-guide\"><strong>Shopping malls<\/strong><\/a> \u2014 Looking to catch shoppers planning their next event? Place your ads near food courts or entrances where people are considering catering for their next gathering.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"942\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.47\u202fAM.jpg\" alt=\"Outdoor ad of gin bottle\" class=\"wp-image-754\" style=\"width:341px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.47\u202fAM.jpg 738w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.47\u202fAM-235x300.jpg 235w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure>\n\n\n\n<p>If you prefer digital advertising, consider <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-digital-out-of-home-dooh-advertising\">digital-out-of-home (DOOH) ads<\/a>, which allow you to track or <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-programmatic-ooh-explained\">program campaigns<\/a> in real time. This means you can schedule them at the most effective moments\u2014like during 5 o\u2019clock rush hour on a busy highway or at lunchtime near a large office complex.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-build-a-strong-online-presence\">2. Build a Strong Online Presence<\/h3>\n\n\n\n<p>If people can\u2019t find you online, they won\u2019t book you. It\u2019s as simple as that. A strong digital presence makes it easy for potential clients to discover and contact you. At a minimum, your catering business should have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An active <a href=\"https:\/\/business.google.com\/us\/business-profile\/\">Google Business Profile<\/a> with real client reviews<\/li>\n\n\n\n<li>A <strong>website<\/strong> with an easy-to-navigate menu, pricing details, and testimonials<\/li>\n\n\n\n<li><strong>SEO-driven content<\/strong> (like blogs or FAQs) to show up in search results<\/li>\n\n\n\n<li>Active <strong>social media pages<\/strong> that highlight past events<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"920\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.53\u202fAM.jpg\" alt=\"Person typing on laptop\" class=\"wp-image-755\" style=\"width:331px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.53\u202fAM.jpg 770w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.53\u202fAM-251x300.jpg 251w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.53\u202fAM-768x918.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><\/figure>\n\n\n\n<p>Most importantly,<strong> make it easy for clients to inquire about catering<\/strong>. A simple contact form and prompt responses can make all the difference between a client booking with your business over another.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-network-with-local-businesses-amp-venues\">3. Network with Local Businesses &amp; Venues<\/h3>\n\n\n\n<p>The perfect partnerships can bring in a steady stream of catering jobs. By connecting with the right people, you can ensure a consistent flow of opportunities. Some of the best connections to make include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Event venues<\/strong> that lack in-house catering<\/li>\n\n\n\n<li><strong>Corporate offices<\/strong> that regularly host luncheons and conferences<\/li>\n\n\n\n<li><strong>Wedding planners<\/strong> who need reliable catering partners<\/li>\n\n\n\n<li><strong>Local breweries or wineries<\/strong> that host private events<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"677\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.58\u202fAM-1024x677.jpg\" alt=\"Two women seated at a table talking\" class=\"wp-image-756\" style=\"width:558px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.58\u202fAM-1024x677.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.58\u202fAM-300x198.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.58\u202fAM-768x508.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.56.58\u202fAM.jpg 1104w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Building relationships with event coordinators and venue managers increases the chances of being their go-to catering recommendation. It also allows you to get the word out about your services to a broader audience, which can guide you to more referrals and repeat business.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-offer-tastings-amp-promotions-for-first-time-clients\">4. Offer Tastings &amp; Promotions for First-Time Clients<\/h3>\n\n\n\n<p>If potential clients get a taste of your food for free, they\u2019re more likely to book.<\/p>\n\n\n\n<p>Hosting small tasting events\u2014from corporate clients to wedding planners\u2014can help build trust and give you the chance to show off your signature dishes. You can also offer first-time booking discounts or throw in a special add-on, like free dessert platters, to entice new customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-leverage-organic-social-media-campaigns\">5. Leverage Organic Social Media Campaigns<\/h3>\n\n\n\n<p>If you think your social media accounts are just there for posting photos of your food, think again. Your accounts should primarily be used as a tool for engagement and lead generation. Here\u2019s how your catering business can stand out:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share customer testimonials &amp; event highlights<\/strong> \u2013 Show off happy clients enjoying your catering. There isn\u2019t a better way to build trust and credibility than by featuring real people who enjoyed your service.<\/li>\n\n\n\n<li><strong>Post behind-the-scenes content<\/strong> \u2013 Give your followers a sneak peek into the hard work that goes into preparing a memorable event.<\/li>\n\n\n\n<li><strong>Engage with followers<\/strong> \u2013 Answer questions, run polls, and engage with customers in comments. Here\u2019s an example of the popular burger chain Wendy\u2019s replying to messages on X with snarky, witty comments that drove engagement:&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"1024\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.04\u202fAM-616x1024.jpg\" alt=\"Screenshot from Twitter of Wendy's interacting with customer\" class=\"wp-image-757\" style=\"width:316px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.04\u202fAM-616x1024.jpg 616w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.04\u202fAM-180x300.jpg 180w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.04\u202fAM.jpg 742w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/figure>\n\n\n\n<p>If you can allocate resources to it, make sure you have someone running your social media accounts. In fact, there\u2019s data to back up that businesses who dedicate time to optimizing their social media accounts are viewed more favorably by customers\u2014<a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\">around 73%<\/a> of social media users agree that if a brand doesn\u2019t respond to them, they\u2019ll buy from a competitor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-invest-in-catering-management-software\">6. Invest in Catering Management Software<\/h3>\n\n\n\n<p>If your scheduling system still relies on spreadsheets and sticky notes, you\u2019re probably losing time (and money). Catering software can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate booking requests and payments<\/li>\n\n\n\n<li>Create detailed event timelines and menus<\/li>\n\n\n\n<li>Manage food costs and portioning more efficiently<\/li>\n\n\n\n<li>Reduce miscommunication between team members<\/li>\n<\/ul>\n\n\n\n<p>Popular tools like Total Party Planner, Tripleseat, or CaterZen can save you hours of manual work each week.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-launch-a-catering-loyalty-program\">7. Launch a Catering Loyalty Program<\/h3>\n\n\n\n<p>It\u2019s no secret. Repeat customers are the backbone of a strong catering business. Even a simple <a href=\"https:\/\/www.shopify.com\/blog\/loyalty-program\">loyalty program<\/a> can encourage businesses and event planners to book with you regularly. Some effective models include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Discounts after multiple bookings<\/strong> (e.g., 10% off every fifth order)<\/li>\n\n\n\n<li><strong>Referral incentives<\/strong> (reward clients who bring in new business)<\/li>\n\n\n\n<li><strong>Exclusive perks<\/strong> (priority booking for VIP clients)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.09\u202fAM-1024x568.jpg\" alt=\"Yellow and red wrapped gift\" class=\"wp-image-758\" style=\"width:584px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.09\u202fAM-1024x568.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.09\u202fAM-300x166.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.09\u202fAM-768x426.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.09\u202fAM.jpg 1122w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Loyalty programs don\u2019t have to be complex\u2014just enough to give customers a reason to book with you again.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-online-vs-outdoor-ads-which-is-better-for-your-catering-business\">Online vs. Outdoor Ads: Which is Better for Your Catering Business?<\/h2>\n\n\n\n<p>When it comes to advertising your catering business, both <a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-ads-vs-online-ads-which-is-better-for-your-brand\">online and outdoor ads<\/a> have their perks. But here\u2019s the thing: outdoor advertising has the unique advantage of reaching people in the real world, right where they are.<\/p>\n\n\n\n<p>Maybe it\u2019s a busy highway billboard or a giant, creative wallscape\u2014one is bound to catch your eye. Outdoor ads make it easy to capture attention in places where people are likely to act on impulse, like when they\u2019re waiting for a ride at a bus stop or shopping at the mall.&nbsp;<\/p>\n\n\n\n<p>While it\u2019s true that catering businesses aren\u2019t immediate impulse purchases by nature, OOH ads serve as a reminder at just the right moment, particularly when someone is planning their next event. Plus, they\u2019re a lot less intrusive than phone pop-ups or unskippable video ads.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"446\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.15\u202fAM.jpg\" alt=\"one way or another road signs\" class=\"wp-image-759\" style=\"width:494px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.15\u202fAM.jpg 710w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/Screenshot-2025-03-18-at-7.57.15\u202fAM-300x188.jpg 300w\" sizes=\"auto, (max-width: 710px) 100vw, 710px\" \/><\/figure>\n\n\n\n<p>Online ads<em> are<\/em> fantastic for driving engagement, but outdoor ads give you that in-the-moment, high-visibility presence that helps your catering business stay top of mind. Outdoor ads are also the perfect way to complement your online efforts and build local awareness.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-your-catering-sales-with-alluvit-media\">Boost Your Catering Sales With Alluvit Media<\/h2>\n\n\n\n<p>Thinking about how to grow catering sales? It takes less effort than you might think\u2014especially if you partner with an OOH marketing team that knows what they\u2019re doing.<\/p>\n\n\n\n<p>At Alluvit Media, we specialize in out-of-home advertising and can help your catering business reach new customers. Whether you want to place strategic billboards alongside highways, in busy city centers, or somewhere else you have in mind, we\u2019re here to get your message out there. Plus, we offer no-cost, in-house graphic design services to bring your vision to life.&nbsp;<\/p>\n\n\n\n<p>Ready to start showing off your mouth-watering menu or promoting a seasonal special? Get the growth your catering business deserves\u2014<a href=\"https:\/\/rfp.alluvitmedia.com\/?cta=nav_button_desktop\">fill out our contact form today<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h3>\n\n\n<div ><style>#sp-ea-1413 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1413.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1413.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1413.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1413.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1413.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1763512893\"><div id=\"sp-ea-1413\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14130\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14130\" aria-controls=\"collapse14130\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> What\u2019s the most important factor in growing a catering business?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse14130\" data-parent=\"#sp-ea-1413\" role=\"region\" aria-labelledby=\"ea-header-14130\"> <div class=\"ea-body\"><p>Consistency. Great food gets people in the door, but consistent service, communication, and event execution keep them coming back. When clients know they can rely on you\u2014every time\u2014they\u2019ll book repeat events, refer others, and become your strongest sales drivers. Growth really starts with nailing the fundamentals.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14131\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14131\" aria-controls=\"collapse14131\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Is outdoor advertising actually effective for catering businesses?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse14131\" data-parent=\"#sp-ea-1413\" role=\"region\" aria-labelledby=\"ea-header-14131\"> <div class=\"ea-body\"><p>Very much so. Catering is a local, relationship-driven industry, and outdoor ads help you stay visible in the exact communities you want to serve. Billboards, <a href=\"https:\/\/www.alluvitmedia.com\/blog\/shopping-mall-advertising-guide\">mall placements,<\/a> transit ads, and <a href=\"https:\/\/www.alluvitmedia.com\/blog\/what-is-wallscape-advertising\">wallscapes<\/a> put your brand in front of event planners, office managers, brides-to-be, and families long before they start researching vendors. It\u2019s a simple way to stay top of mind year-round.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14132\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14132\" aria-controls=\"collapse14132\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How do I keep clients booking with me after their first event?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse14132\" data-parent=\"#sp-ea-1413\" role=\"region\" aria-labelledby=\"ea-header-14132\"> <div class=\"ea-body\"><p>Think beyond the food. Follow up promptly, personalize your communication, and offer small loyalty incentives or periodic check-ins (especially for corporate clients). Even a simple \u201cWe\u2019d love to cater your next event\u2014here\u2019s a VIP perk\u201d keeps you front and center. The easier you make the rebooking process, the more repeat business you\u2019ll earn.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-14133\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse14133\" aria-controls=\"collapse14133\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What marketing channels work best for catering companies?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse14133\" data-parent=\"#sp-ea-1413\" role=\"region\" aria-labelledby=\"ea-header-14133\"> <div class=\"ea-body\"><p><a href=\"https:\/\/www.alluvitmedia.com\/blog\/billboard-ads-vs-online-ads-which-is-better-for-your-brand\">A mix works best<\/a>. Outdoor ads help you reach locals at scale, while your online presence\u2014Google Business Profile, SEO-optimized website, and social media\u2014captures people actively searching. Add in strategic partnerships with venues, wedding planners, and corporate offices, and you have a well-rounded system that generates consistent leads from multiple angles.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1413-69f1f6dce88ad\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"What\u2019s the most important factor in growing a catering business?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Consistency. Great food gets people in the door, but consistent service, communication, and event execution keep them coming back. When clients know they can rely on you\u2014every time\u2014they\u2019ll book repeat events, refer others, and become your strongest sales drivers. 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When it comes down to it, you\u2019re aiming to create unforgettable experiences that keep clients coming back. Whether you\u2019re catering weddings, corporate lunches, or private events, growing your catering business requires a mix of smart marketing, strong client relationships, and operational efficiency. But [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[6],"tags":[16],"class_list":["post-746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","tag-billboards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Grow Your Catering Business | The Outdoor Voice Blog<\/title>\n<meta name=\"description\" content=\"Want to learn how to grow your catering business? 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The right mix of changes can increase sales, but there are a few key marketing tips you need to know about.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business\" \/>\n<meta property=\"og:site_name\" content=\"The Outdoor Voice Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/alluvitmedia\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-13T16:58:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-19T16:51:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/How-to-grow-your-catering-business.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nancy Rohr\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nancy Rohr\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business\"},\"author\":{\"name\":\"Nancy Rohr\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#\/schema\/person\/ea6f06bae107b954a641d57b4f77d911\"},\"headline\":\"How to Grow Your Catering Business\",\"datePublished\":\"2025-03-13T16:58:18+00:00\",\"dateModified\":\"2025-11-19T16:51:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business\"},\"wordCount\":1981,\"publisher\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/How-to-grow-your-catering-business.jpg\",\"keywords\":[\"Billboards\"],\"articleSection\":[\"Best Practices\"],\"inLanguage\":\"en-US\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business\",\"url\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business\",\"name\":\"How to Grow Your Catering Business | The Outdoor Voice Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.alluvitmedia.com\/blog\/how-to-grow-your-catering-business#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2025\/03\/How-to-grow-your-catering-business.jpg\",\"datePublished\":\"2025-03-13T16:58:18+00:00\",\"dateModified\":\"2025-11-19T16:51:37+00:00\",\"description\":\"Want to learn how to grow your catering business? 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