{"id":90,"date":"2024-01-23T11:19:39","date_gmt":"2024-01-23T19:19:39","guid":{"rendered":"https:\/\/www.alluvitmedia.com\/blog\/?p=90"},"modified":"2025-10-21T14:08:46","modified_gmt":"2025-10-21T22:08:46","slug":"can-you-buy-a-billboard","status":"publish","type":"post","link":"https:\/\/www.alluvitmedia.com\/blog\/can-you-buy-a-billboard","title":{"rendered":"Can You Buy a Billboard? Plus Other Considerations"},"content":{"rendered":"\n<p>Every so often, we get calls from individuals and businesses interested in buying a billboard. It&#8217;s not surprising. Billboards have an effective way of grabbing attention in a world that is so often on-the-go, making them an <a href=\"https:\/\/www.alluvitmedia.com\/blog\/out-of-home-101\/do-billboards-work-in-2024\/\">excellent advertising method<\/a>.&nbsp;<\/p>\n\n\n\n<p>No matter what motivates someone to want to own a billboard\u2014whether it\u2019s passive income, permanent advertising space, or something else \u2014 the question remains:<em> is it a smart investment to buy a billboard?<\/em><\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h4>Table of contents<\/h4><ul><li><a href=\"#h-3-common-ways-to-buy-a-billboard\" data-level=\"2\">3 Common Ways to Buy a Billboard<\/a><\/li><li><a href=\"#h-how-much-does-it-cost-to-buy-a-billboard\" data-level=\"2\">How Much Does It Cost to Buy a Billboard?<\/a><\/li><li><a href=\"#h-what-about-building-a-billboard\" data-level=\"2\">What About Building a Billboard?<\/a><\/li><li><a href=\"#h-rent-vs-buy-a-side-by-side-comparison\" data-level=\"2\">Rent vs. Buy: A Side-by-Side Comparison<\/a><ul><li><a href=\"#h-faqs\" data-level=\"3\">FAQs<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-common-ways-to-buy-a-billboard\">3 Common Ways to Buy a Billboard<\/h2>\n\n\n\n<p>To become a billboard owner, there are typically three ways to go about it:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Buy one that is already in existence<\/li>\n\n\n\n<li>Have one built on your land (requires permitting)<\/li>\n\n\n\n<li>Negotiate with a landowner to place a board on their land<\/li>\n<\/ol>\n\n\n\n<p>Naturally, this decision shouldn\u2019t be taken lightly. Buying a billboard is a significant investment that will likely require a good amount of attention. That\u2019s why a majority of advertisers choose to lease a billboard. We\u2019ll get into renting vs. buying later.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"700\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3444548215_20c391cbe0_k-1024x700.jpg\" alt=\"Image via Flickr\" class=\"wp-image-322\" style=\"width:626px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3444548215_20c391cbe0_k-1024x700.jpg 1024w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3444548215_20c391cbe0_k-300x205.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3444548215_20c391cbe0_k-768x525.jpg 768w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3444548215_20c391cbe0_k-1536x1050.jpg 1536w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3444548215_20c391cbe0_k.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>When identifying a good billboard location, there are a few things to consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Volume of traffic in the area<\/li>\n\n\n\n<li>What sort of traffic passes by (vehicle, public transit, pedestrian)<\/li>\n\n\n\n<li>Viewer demographics<\/li>\n\n\n\n<li>Visibility of the board (which side of the road, height, potential obstructions like trees or other structures)<\/li>\n\n\n\n<li>Density of other billboards in the area<\/li>\n<\/ul>\n\n\n\n<p>If you plan on becoming a billboard owner, there might be some \u201cgive or take\u201d on the above factors. Perhaps you decide on a billboard that doesn\u2019t see a ton of traffic, but is surrounded by your target audience. It\u2019s worth it to draw up a priority list.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-much-does-it-cost-to-buy-a-billboard\">How Much Does It Cost to Buy a Billboard?<\/h2>\n\n\n\n<p>The factors that impact the cost to buy a billboard are similar to those that come into play when renting. The <a href=\"https:\/\/www.alluvitmedia.com\/blog\/out-of-home-101\/understanding-billboard-advertising-rates\/\">billboard cost<\/a> will also depend on how you go about purchasing.&nbsp;<\/p>\n\n\n\n<p>For instance, if you decide to build a billboard on your property, you have to consider permits, installation and maintenance costs. Likewise, if you plan to build a billboard on someone else\u2019s property, you may need to allocate a certain percentage of your monthly earnings to the landowner.<\/p>\n\n\n\n<p>Factors such as <strong>location, type of board (digital vs. static), size, visibility, and local regulations<\/strong> all play a role in determining the price tag. In major cities or high-traffic areas, the cost per square foot tends to be higher.<\/p>\n\n\n\n<p>Suffice to say, buying a billboard is rarely a one-time payment since there may be annual taxes, fees, and maintenance costs to account for. It can cost anywhere from several hundred dollars at the onset to tens of thousands or even more than $100,000.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-about-building-a-billboard\">What About Building a Billboard?<\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"580\" src=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3219279757_7de97b51c5_c.jpg\" alt=\"Image via Flickr\" class=\"wp-image-324\" style=\"width:632px;height:auto\" srcset=\"https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3219279757_7de97b51c5_c.jpg 800w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3219279757_7de97b51c5_c-300x218.jpg 300w, https:\/\/www.alluvitmedia.com\/blog\/wp-content\/uploads\/2024\/05\/3219279757_7de97b51c5_c-768x557.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Considering building a billboard from scratch? Be prepared to do your research. Laws regarding building a billboard or other advertising sign on your property are very local in nature. It can vary greatly from city to city.<\/p>\n\n\n\n<p>Your best bet will be to check your local municipality\u2019s website. Otherwise, you can check out <a href=\"https:\/\/www.zoningatlas.org\/\">zoning resources<\/a> to learn more about regulations and requirements. Failing to follow these requirements could result in hefty fines or a mandatory takedown.<\/p>\n\n\n\n<p>Not to mention, you\u2019ll likely have to contract professionals to get the job done. There are companies dedicated to constructing, installing, upgrading, manufacturing, and performing maintenance on both LED and static billboards. After all, you want to ensure the longevity of the board.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-rent-vs-buy-a-side-by-side-comparison\">Rent vs. Buy: A Side-by-Side Comparison<\/h2>\n\n\n\n<p>There are pros and cons to both renting and buying. We\u2019ve outlined some of the key points below so you can compare the two.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Aspect<\/strong><\/td><td><strong>Renting a Billboard<\/strong><\/td><td><strong>Buying a Billboard<\/strong><\/td><\/tr><tr><td><strong>Upfront Costs<\/strong><\/td><td>Lower initial investment with monthly payments.<\/td><td>Higher upfront costs (sometimes including purchasing land and construction)<\/td><\/tr><tr><td><strong>Flexibility<\/strong><\/td><td>Exceptional flexibility for short-term campaigns and location changes. Digital boards could allow for real-time creative changes.<\/td><td>Long-term commitment; limited flexibility in changing locations.<\/td><\/tr><tr><td><strong>Control<\/strong><\/td><td>Hassle-free billboard management without ownership responsibilities.<\/td><td>Control over design, messaging, and maintenance.<\/td><\/tr><tr><td><strong>Revenue Potential<\/strong><\/td><td>No financial burden as the billboard owner; focus solely on your campaign.<\/td><td>Potential for additional income through renting ad space to others.<\/td><\/tr><tr><td><strong>Maintenance<\/strong><\/td><td>Responsibility lies with the owner, not the advertiser.<\/td><td>Responsible for ongoing maintenance and repair costs.<\/td><\/tr><tr><td><strong>Navigating Regulations<\/strong><\/td><td>Outdoor media company helps inform you on regulations for certain campaigns (e.g. cannabis and political)<\/td><td>Complete customization options to align with brand and message.<\/td><\/tr><tr><td><strong>Risk Exposure<\/strong><\/td><td>Lower financial risk due to lower upfront costs and no ownership responsibilities.<\/td><td>Higher financial risk, but potential for higher returns over time.<\/td><\/tr><tr><td><strong>Data Insights<\/strong><\/td><td>Outdoor media companies can offer more information on view time, estimated traffic, and more.<\/td><td>Responsible for seeking out and interpreting data sources.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h3>\n\n\n<div ><style>#sp-ea-1293 .spcollapsing { height: 0; overflow: hidden; transition-property: height;transition-duration: 300ms;}#sp-ea-1293.sp-easy-accordion>.sp-ea-single {margin-bottom: 10px; border: 1px solid #e2e2e2; }#sp-ea-1293.sp-easy-accordion>.sp-ea-single>.ea-header a {color: #444;}#sp-ea-1293.sp-easy-accordion>.sp-ea-single>.sp-collapse>.ea-body {background: #fff; color: #444;}#sp-ea-1293.sp-easy-accordion>.sp-ea-single {background: #eee;}#sp-ea-1293.sp-easy-accordion>.sp-ea-single>.ea-header a .ea-expand-icon { float: left; color: #444;font-size: 16px;}<\/style><div id=\"sp_easy_accordion-1761082190\"><div id=\"sp-ea-1293\" class=\"sp-ea-one sp-easy-accordion\" data-ea-active=\"ea-click\" data-ea-mode=\"vertical\" data-preloader=\"\" data-scroll-active-item=\"\" data-offset-to-scroll=\"0\"><div class=\"ea-card ea-expand sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12930\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12930\" aria-controls=\"collapse12930\" href=\"#\" aria-expanded=\"true\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-minus\"><\/i> Can you actually buy a billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse collapsed show\" id=\"collapse12930\" data-parent=\"#sp-ea-1293\" role=\"region\" aria-labelledby=\"ea-header-12930\"> <div class=\"ea-body\"><p data-start=\"415\" data-end=\"833\">Yes, you can buy a billboard\u2014either by purchasing an existing one, building your own, or negotiating with a landowner to place one on their property. Each route has different costs and responsibilities. Buying a billboard gives you full control over its use and potential to generate income, but it also comes with ongoing maintenance, taxes, and permitting requirements.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12931\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12931\" aria-controls=\"collapse12931\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> How much does it cost to buy a billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse12931\" data-parent=\"#sp-ea-1293\" role=\"region\" aria-labelledby=\"ea-header-12931\"> <div class=\"ea-body\"><p>The cost to buy a billboard varies widely depending on location, size, visibility, and whether it\u2019s <a href=\"https:\/\/www.alluvitmedia.com\/blog\/digital-vs-static-billboards\">digital or static<\/a>. Smaller boards in <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-successfully-advertising-with-outdoor-media-in-rural-markets\">rural areas<\/a> might cost a few thousand dollars, while digital billboards in high-traffic cities can exceed $100,000. Keep in mind there are additional expenses like permits, installation, electricity, and annual maintenance that can add to the total investment.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12932\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12932\" aria-controls=\"collapse12932\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> What should I know before building a billboard on my property?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse12932\" data-parent=\"#sp-ea-1293\" role=\"region\" aria-labelledby=\"ea-header-12932\"> <div class=\"ea-body\"><p>Before building a billboard from scratch, you\u2019ll need to research your local zoning laws and secure proper permits. Regulations can differ by city and county, so it\u2019s important to check with your local municipality or planning department before starting construction. You\u2019ll also likely need to hire professionals for structural engineering, installation, and ongoing maintenance to ensure compliance and safety.<\/p><\/div><\/div><\/div><div class=\"ea-card sp-ea-single\"><h3 class=\"ea-header\"><a class=\"collapsed\" id=\"ea-header-12933\" role=\"button\" data-sptoggle=\"spcollapse\" data-sptarget=\"#collapse12933\" aria-controls=\"collapse12933\" href=\"#\" aria-expanded=\"false\" tabindex=\"0\"><i aria-hidden=\"true\" role=\"presentation\" class=\"ea-expand-icon eap-icon-ea-expand-plus\"><\/i> Is it better to rent or buy a billboard?<\/a><\/h3><div class=\"sp-collapse spcollapse \" id=\"collapse12933\" data-parent=\"#sp-ea-1293\" role=\"region\" aria-labelledby=\"ea-header-12933\"> <div class=\"ea-body\"><p>Whether to rent or buy a billboard depends on your goals. <a href=\"https:\/\/www.alluvitmedia.com\/blog\/how-to-rent-a-billboard-the-process-explained\">Renting offers flexibility and lower upfront costs<\/a>, making it ideal for short-term campaigns. Buying, however, can be a smart long-term investment if you want permanent advertising space or to generate revenue by leasing ad space to others. For most <a href=\"https:\/\/www.alluvitmedia.com\/blog\/is-billboard-advertising-worth-it-for-small-businesses\">businesses, renting is the simpler, lower-risk option<\/a>\u2014while ownership is best suited for those looking to treat it as a business venture or asset.<\/p><\/div><\/div><\/div><script type=\"application\/ld+json\">{ \"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"@id\": \"sp-ea-schema-1293-69f0224a1f1db\", \"mainEntity\": [{ \"@type\": \"Question\", \"name\": \"Can you actually buy a billboard?\", \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"<p>Yes, you can buy a billboard\u2014either by purchasing an existing one, building your own, or negotiating with a landowner to place one on their property. Each route has different costs and responsibilities. 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Billboards have an effective way of grabbing attention in a world that is so often on-the-go, making them an excellent advertising method.&nbsp; No matter what motivates someone to want to own a billboard\u2014whether it\u2019s passive income, permanent [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":91,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[4],"tags":[16],"class_list":["post-90","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-out-of-home-101","tag-billboards"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can You Buy a Billboard? 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