Advertising Near Tournament of Roses Parade

Tournament of Roses Parade 2026 draws visitors to Pasadena for an engaging experience that brings together enthusiasts and participants from across the region. With 700,000+ expected attendees, this event creates a concentrated audience of engaged consumers in a focused timeframe.

With 1 years of events and 700,000 total attendance, Tournament of Roses Parade offers unmatched reach for outdoor advertising campaigns.

Latest Event

Latest

Tournament of Roses Parade 2026

Pasadena, CA

Jan 1, 2026

Colorado Boulevard

700,000 expected attendance

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Advertising Options Near Tournament of Roses Parade

Airport Media

Reach attendees arriving and departing through nearby airports with high-dwell-time placements.

Billboards

High-visibility placements along major highways and routes leading to the venue.

Transit

Bus wraps, shelters, and transit station ads targeting attendees using public transportation.

Mobile Billboards

Trucks and trailers that bring your message directly to the crowds around the event.

Digital Billboards

Dynamic digital displays with flexible scheduling to align with event dates and peak traffic.

Available Billboards Near Tournament of Roses Parade

Here's a sample of 12 billboards near Tournament of Roses Parade — we have many more options available. Request a full list.

Billboard near Tournament of Roses Parade

Lake Ave 245 ft S/O Orange Grove Blvd (E/L) F/N

0.9 miles away

Bulletins • Pasadena

207,133 impressions/week

Foothill Blvd 2500 ft W/O Sierra Madre Blvd (S/L) F/E

2.1 miles away

Bulletins • Pasadena

71,523 impressions/week

Sierra Madre NW/L Foothill F/SE

2.6 miles away

Bulletins • Pasadena

90,082 impressions/week

Lincoln & Archwood Pl Sw (PF) F/S

2.7 miles away

Posters • Altadena

50,966 impressions/week

2785 E Foothill

3 miles away

Retailwrap • Pasadena

235,000 impressions/week

Foothill S/L E/O San Gabriel % F/E

3.3 miles away

Bulletins • Pasadena

83,636 impressions/week

Colorado S/L E/O Quigley F/W

4.3 miles away

Bulletins • East Pasadena

115,467 impressions/week

Colorado N/L W/O Michillinda F/E

4.3 miles away

Bulletins • East Pasadena

47,302 impressions/week

Broadway SE/L El Verano F/E

4.7 miles away

Bulletins • Los Angeles

177,117 impressions/week

Colorado & Verdugo Nw (TP) F/W

5.2 miles away

Posters • Glendale

80,281 impressions/week

Colorado & Fischer Se (TP) F/E

5.2 miles away

Posters • Glendale

85,466 impressions/week

Colorado & Fischer Se (TP) F/W

5.2 miles away

Posters • Glendale

71,819 impressions/week

Airport Advertising Near Tournament of Roses Parade

Reach fans flying in for Tournament of Roses Parade events with high-impact airport placements.

Hollywood Burbank Airport (BUR)

Valet Center Banner

Static 54.25"H X 534.25"W

Parking Garage - Wall Wrap

Static 76"H x 483.5"W

Concourse A - Post-Security - Wall Wrap

Static 77"H X 146"W

Concourse B - Post-Security - Wall Wrap

Static 59"H X 314"W

See All BUR Inventory →

Long Beach Airport (Daugherty Field) (LGB)

LGB_Long Beach_Arrivals & Departures

Video Wall 144" W x 81" H

LGB_Long Beach_Arrivals

Lit Tension Fabric Display 232" W x 57" H

Arrivals & Departures

Lit Tension Fabric Display 56" W x 56" H

LGB_Long Beach_Arrivals

LCD Screen 85"

See All LGB Inventory →

Los Angeles International Airport (LAX)

LAX_Package14/100% Reac-Departures/Arrivals

Digital Spectaculars Varied

Terminal 2/3 - Digital Spectaculars

Digital Spectaculars Varied

Terminal 5 - 2 Large Static Banners

Static 92" x 240" 90" x 240"

Terminal 7/8 - Large Single Static Banner

Static 84.5"x188"

See All LAX Inventory →

Interested in Advertising at Tournament of Roses Parade?

Get a custom proposal with available inventory, pricing, and audience data.

Request Free Proposal

Get a Free Media Plan

Explore advertising options near Tournament of Roses Parade events — billboards, airports, transit, and more.

Request Free Proposal

Latest Location

Pasadena, CA

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Frequently Asked Questions

Common questions about advertising near Tournament of Roses Parade

Fairs and festivals often run for extended periods (1-3 weeks), creating sustained advertising exposure. This means your ad is seen repeatedly by both attendees and the broader community, building strong brand awareness throughout the event.

Fair audiences respond well to fun, family-friendly messaging. Consider incorporating event themes or local pride. Brands often see success with QR codes offering event-specific promotions, sweepstakes, or discounts for attendees.

We recommend booking 2-3 months in advance for major events like Tournament of Roses Parade. Premium ad placements near the venue — billboards, airport media, and transit ads — sell out quickly. For optimal placement, contact us as early as possible.

We offer a variety of outdoor advertising options near Tournament of Roses Parade including billboards, digital displays, airport advertising, transit ads, mobile billboards, and street-level posters. Our team will recommend the best media mix based on your goals and budget.

Yes! Digital displays can be programmed to run specifically during event dates and peak traffic times. For static billboards, the minimum is typically 4 weeks, but we can time your overall campaign to align with Tournament of Roses Parade for maximum relevance and impact.

Tournament of Roses Parade Advertising

700,000

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