5 Tips To Use When Creating A Title Tag
TL;DR - There are many reasons why title tags are one of the most, if not the most, important elements on your company's website pages. For example, they help attract both users and search engines to your page, all the while letting them know exactly what to expect should they click on your link. This 50 to 65 character piece of text could be the difference between a reader going to your page or completely disregarding it.
If you're not writing your title tags like the title of a book, you're doing it wrong.
Millions of people each day use search engines to find information on everything from new travel destinations to the latest fashion. However, most stop their searches after just a handful of results pages, meaning mainly those that have ranked well in the search engines attract much traffic. Therefore, companies have turned to SEO to supplement their marketing endeavors and become more relevant to search queries. SEO refers to activities used to improve a page's chances of placing higher on SERPs through organic means. A higher rank can help build trust with the target audience, leading to better brand development and engagement. SEO breaks down into two main factors: on-site optimization and off-site optimization. Title tags fall under on-site optimization, which deals with anything that is done to the actual website.
Since your title tag is literally the first thing that users see, you should really put in effort into making an eye-catching, descriptive headline. It must be something that intrigues the readers and gets them to click through to your site. Once on your website, you have a whole new set of challenges and objectives to tackle but that's for another article. Here's how you can seize this opportunity to make a good first impression.
Showcase content relevance
The goal of working that SEO magic on a title tag is to showcase the relevance of your content to Web searchers and search engines. People should be able to read your one-liner and know exactly what they are about to read. For example, with this article, you read a title tag saying "5 Tips To Use When Creating A Title Tag" and were probably expecting a simple overview on title tags. Hopefully, you are seeing that is exactly what you got and hopefully, that is what the search engines are going to pick up on as well.
Next, it would certainly help to know that there is a limit to how much you can write in your title tags. Search engines currently supply enough pixels for about 50 to 70 characters, including spaces. Once you pass this limit, search engines like Google will truncate the rest of your headline and leave an ellipses ("...") in its place. With only so much real estate available for your title tag, you have to be creative and enticing.
When formatting the text, capitalizing every letter is a big no-no. It doesn't attract the right kind of attention and will most likely drive people away from your page, the exact opposite of what you want. Instead, you could try capitalizing only the first letter of the first word, capitalizing the first letter of most words, or lowercasing every word. Experiment with any of these styles and figure out what works best for you.
Now that you are familiar with the format, here is a list of a few things to do when writing an awesome, SEO-approved title tag:
- DO keep the title concise
- With only around 60 characters of space available, you do not have room to just drone on and on about your page. Therefore, write a brief title that will capture your audience's attention while still informing them of what to expect.
- DO describe content accurately.
- Providing an appropriate headline will make it easier for visitors to know the main subject of your article before clicking on your link. Your readers will understand what your page offers them and if it matches with what they are looking for. A well-written title tag can do wonders, such as boosting traffic to your page and possibly increasing sales.
- DO your research.
- There is an abundance of resources out there that you could use to determine the relevant keywords for your content. When looking at the data for a word or phrase, pay attention to how much search traffic is generated each month, as well as how much competition exists. Find synonyms and long-tailed keywords to incorporate and further capitalize on words that users are searching online.
- DO make a title tag for every page.
- Not putting a title tag on each page is a common but huge mistake. Simply adding a short blurb of text within the head section of your pages (and not within the body!) can easily raise your chances of ranking higher and attracting the attention of your audience.
- DO place important keywords first.
- Probably no more than 12 or so words can fit within the character limit so make it count. Front-load or put your most relevant keywords within the first few words to help increase your ranking. Readers will see the important terms first, drawing them in quicker than if they had to read the whole title before knowing if your page will answer their search query.
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Because title tags greatly influence your page's ranking and perceived relevance, make sure you effectively utilize this chance to introduce your page to search engines and readers. Honestly, no formula exists for creating the perfect title tag but following the tips provided above can help you get close. When developing your headline, you should draft your copy and see what works well for each article you write. Ultimately, remember that real people are reading your title tags, so treat them as such! Think about a headline that would make you want to click on it.