Billboards in Tracy, CA

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 62 boards in Tracy, the average is $3,136.20 per 4-week period, which works out to a $5.28 CPM.

It depends on what you're trying to accomplish, but out of 15 boards in Tracy, these get put on proposals the most:

1. 1. #9635 — I-205 400.00 ft W/O Hansen Rd., Tracy N/S F/E Billboard
2. 2. #9634 — I-205 Lammers Rd., NW, Tracy N/S F/E Billboard
3. 3. #84269 — I-205, Tracy, WF, RHR Billboard
4. 4. #93606 — I-205 (Business) 780.00 ft W/O Bird S/S F/E Billboard
5. 5. #93605 — I-205 (Business) 780.00 ft W/O Bird S/S F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Tracy is 100,049 people, so it's a tight market with less competition for eyeballs. Average commute is 45 minutes, so there's real windshield time for boards to register. 39.6% of the population is Hispanic/Latino, which is worth factoring into your creative. Median household income is $92,046, so this audience can support premium product advertising.

Here's the full breakdown:

In Tracy, the industries we work with most are Real Estate, Non-Profit, Construction, Cannabis, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Tracy has Poster, Bulletin, and Digital Bulletin. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 15 boards in Tracy, the average is about 73,329 impressions per week. Add it all up and you're looking at roughly 4,399,740 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.