Billboard advertising built for your brand

Yes. Recent out-of-home advertising studies show that more than a third of consumers trust outdoor ads, which is more than they trust social media. And 46% of US adults have searched online after seeing an outdoor ad. People spend a lot of time in their cars, and a billboard is one of the fastest ways to build awareness, promote an event, or get the word out about a product or service.

The most common are bulletins (the large boards along highways), posters and junior posters (smaller boards on city streets), digital billboards, wall murals, and spectaculars, which are large building wraps and landmark boards. Most campaigns mix a few formats, and we'll recommend the combination that fits your goals.

Sizes vary by location. The most common bulletin is 14' x 48', and smaller bulletins range from about 12' x 25' to 10' x 20'. The most common poster is 10'6" x 22'9". You can download spec sheets for popular sizes above, and once your campaign is set, we'll send the exact specs for every board you book.

Keep it simple. Most people see a billboard while driving, so they should be able to take in the whole message in about three seconds. An eye-catching image, a short call to action, and your logo are usually all you need. Don't have a designer? Our in-house designer can create your artwork at no extra cost.

You rent a billboard for a set period, usually in four-week blocks, and most boards have a four-week minimum. Longer runs get friendlier monthly rates, and we recommend six months for the best pricing and terms. To get started, request a proposal. Once you pick your boards, we place a hold and send a contract, then handle printing and installation for you.

It depends on the board, its size, its location, and how many people see it. Pricing varies from board to board and market to market, a lot like real estate. Rates are quoted per four-week period, and monthly rates are usually friendlier on longer contracts. We recommend a six-month contract for the best pricing and terms. For a ballpark number, try our billboard cost calculator, or request a proposal for real rates in your market.

Static billboards have a one-time production cost to print and install the vinyl. We offer flat-rate production pricing based on the board's square footage, the same in every market.

Yes. Longer contracts can include a right of first refusal, which gives you the first chance to renew your board before it opens up to other advertisers. Six months is the minimum term for it, but most contracts need a one-year term to secure it. You'll usually need to use it at least 60 days before your contract ends, and the exact terms are spelled out in your contract. For shorter campaigns, you can extend as long as another advertiser hasn't booked the board right after your end date.

When you submit an online request, we start by putting together a proposal including pricing and an interactive map for available locations in your target area. Once you decide which board(s) is the right fit for you, we place a hold and send over a contract where you can read up on the rental terms and upload your payment information.

We require a signed contract along with the first 90 days space cost plus production cost paid upon booking all ad buys. For campaigns shorter than 90 days, the entire cost of service is due upon booking.

Vinyls will be replaced free of charge if there's any damage during the contract.

Weekly impression numbers are calculated based on the Daily Effective Circulation (DEC) provided to us by inventory operators. Daily Effective Circulation is the average number of passersby or persons (18+ years) in cars or other vehicles, that could potentially be exposed to a billboard for either 12 hours (unilluminated – 6:00am to 6:00pm) or 18 hours (illuminated – 6:00am to 12:00 midnight) on an average day.

Many billboard operators use actual traffic counts provided by State departments of transportation. The equation to calculate Daily Effective Circulation for a particular billboard equals the number of adults (18+ yrs.) multiplied by the effective illumination rate of the billboard multiplied by the average passengers in a car or other vehicle.