Billboards in Boston, MA

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Recently Updated Boston Billboards

Below are some recently updated billboard locations in Boston and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

S/L I-90 (Mass Pike) N/O Braintree Street F/W Media
  • Media Type: Digital Bulletins
  • Located at S/L I-90 (Mass Pike) N/O Braintree Street F/W
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I-93/SE Expwy WS 180ft S/O Southampton St Exit Ramp F/N Media
  • Media Type: Digital Bulletins
  • Located at I-93/SE Expwy WS 180ft S/O Southampton St Exit Ramp F/N
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I-93 W/S 0.9mi N/O TD Garden F/N Media
  • Media Type: Digital Bulletins
  • Located at I-93 W/S 0.9mi N/O TD Garden F/N
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I-93 @ 415 Neponset Ave. Media
  • Media Type: Digital Bulletin
  • Located at I-93 @ 415 Neponset Ave.
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McGrath Hwy ES 1200ft N/O Fourth St F/N - 2 F/N Media
  • Media Type: Posters
  • Located at McGrath Hwy ES 1200ft N/O Fourth St F/N - 2 F/N
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Somerville Av WS 140ft N/O Elm St F/N - 1 F/N Media
  • Media Type: Posters
  • Located at Somerville Av WS 140ft N/O Elm St F/N - 1 F/N
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S/L I-90 (Mass Pike) N/O Braintree Street F/W Media
  • Media Type: Digital Bulletins
  • Located at S/L I-90 (Mass Pike) N/O Braintree Street F/W
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Linden St SS 265ft W/O Waverley Oaks Rd F/E - 1 F/E Media
  • Media Type: Posters
  • Located at Linden St SS 265ft W/O Waverley Oaks Rd F/E - 1 F/E
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I-93 @ 340 Wood Rd. Braintree Media
  • Media Type: Digital Bulletin
  • Located at I-93 @ 340 Wood Rd. Braintree
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1560 VFW Parkway, West Roxbury,
 MA 02132 Media
  • Media Type: Bulletin
  • Located at 1560 VFW Parkway, West Roxbury, MA 02132
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I-93 @ 340 Wood Rd. Braintree Media
  • Media Type: Digital Bulletin
  • Located at I-93 @ 340 Wood Rd. Braintree
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I-93/SE Expwy WS 180ft S/O Southampton St Exit Ramp F/S Media
  • Media Type: Digital Bulletins
  • Located at I-93/SE Expwy WS 180ft S/O Southampton St Exit Ramp F/S
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Bennington St WS 108ft N/O Revere Beach Pkwy F/N - 1 F/N Media
  • Media Type: Posters
  • Located at Bennington St WS 108ft N/O Revere Beach Pkwy F/N - 1 F/N
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Southampton St NS 125ft E/O Frontage Rd F/E - 1 F/E Media
  • Media Type: Posters
  • Located at Southampton St NS 125ft E/O Frontage Rd F/E - 1 F/E
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Cambridge St SS 275ft E/O Brighton St F/W - 1 F/W Media
  • Media Type: Posters
  • Located at Cambridge St SS 275ft E/O Brighton St F/W - 1 F/W
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Mystic Valley Pkwy SS 335ft W/O Auburn St F/E - 2 F/E Media
  • Media Type: Posters
  • Located at Mystic Valley Pkwy SS 335ft W/O Auburn St F/E - 2 F/E
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Mystic Valley Pkwy SS 335ft W/O Auburn St F/E - 1 F/E Media
  • Media Type: Posters
  • Located at Mystic Valley Pkwy SS 335ft W/O Auburn St F/E - 1 F/E
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N/L Route 16 W/O Everett Ave F/E Media
  • Media Type: Digital Bulletins
  • Located at N/L Route 16 W/O Everett Ave F/E
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Cambridge St SS 275ft E/O Brighton St F/E - 2 F/E Media
  • Media Type: Poster
  • Located at Cambridge St SS 275ft E/O Brighton St F/E - 2 F/E
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Somerville Av WS 140ft N/O Elm St F/E - 2 F/E Media
  • Media Type: Poster
  • Located at Somerville Av WS 140ft N/O Elm St F/E - 2 F/E
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Commercial St ES 149ft S/O Bennett St F/S - 1 F/S Media
  • Media Type: Poster
  • Located at Commercial St ES 149ft S/O Bennett St F/S - 1 F/S
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W/L Rt 1A (Lynnway) @ Shepard Street, Lynn, MA F/S Media
  • Media Type: Bulletin
  • Located at W/L Rt 1A (Lynnway) @ Shepard Street, Lynn, MA F/S
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I-93 W/S 3000 ft S/O Exit 26A (Leverett Connector/ Storrow Drive) SF F/S Media
  • Media Type: Bulletins
  • Located at I-93 W/S 3000 ft S/O Exit 26A (Leverett Connector/ Storrow Drive) SF F/S
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I-93/SE Expwy WS 180ft S/O Southampton St Exit Ramp F/S Media
  • Media Type: Digital Bulletins
  • Located at I-93/SE Expwy WS 180ft S/O Southampton St Exit Ramp F/S
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SE EXPRESSWAY (I-93)-Greater Boston Food Bank, N/F Media
  • Media Type: Digital Bulletin
  • Located at SE EXPRESSWAY (I-93)-Greater Boston Food Bank, N/F
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BRAINTREE – I-93, I-95 (Route 128), Route 1 - S/F Media
  • Media Type: Trivision
  • Located at BRAINTREE – I-93, I-95 (Route 128), Route 1 - S/F
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E/S I-93 @ Exit 9 (N. Quincy) F/N Media
  • Media Type: Bulletins
  • Located at E/S I-93 @ Exit 9 (N. Quincy) F/N
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W/L Dorchester Ave N/O D Street F/S Media
  • Media Type: Bulletin
  • Located at W/L Dorchester Ave N/O D Street F/S
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S/L I-90 (Mass Pike) N/O Braintree Street F/W Media
  • Media Type: Digital Bulletin
  • Located at S/L I-90 (Mass Pike) N/O Braintree Street F/W
  • View Details
S/L I-90 (Mass Pike) N/O Braintree Street F/W Media
  • Media Type: Digital Bulletin
  • Located at S/L I-90 (Mass Pike) N/O Braintree Street F/W
  • View Details
N/S I-90 (Mass Pike) @ Lincoln Street F/E Media
  • Media Type: Bulletin
  • Located at N/S I-90 (Mass Pike) @ Lincoln Street F/E
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S/L I-90 (Mass Pike) N/O Braintree Street F/W Media
  • Media Type: Digital Bulletins
  • Located at S/L I-90 (Mass Pike) N/O Braintree Street F/W
  • View Details
S/L I-90 (Mass Pike) N/O Braintree Street F/W Media
  • Media Type: Digital
  • Located at S/L I-90 (Mass Pike) N/O Braintree Street F/W
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E/S Rt.1 1 mile N/O Tobin Bridge F/N Media
  • Media Type: Digital Bulletin
  • Located at E/S Rt.1 1 mile N/O Tobin Bridge F/N
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E/S Rt.1 1 mile N/O Tobin Bridge F/S Media
  • Media Type: Digital Bulletin
  • Located at E/S Rt.1 1 mile N/O Tobin Bridge F/S
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S/L Route 16 W/O Everett Ave F/W Media
  • Media Type: Digital Bulletin
  • Located at S/L Route 16 W/O Everett Ave F/W
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Rte. 1A Southbound, MBTA Garage, Butler Circle F/N Media
  • Media Type: Digital Bulletin
  • Located at Rte. 1A Southbound, MBTA Garage, Butler Circle F/N
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Need More Options?

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We Run Campaigns For

AMC Arizona College Of Nursing Armored Fresh Bechtel Benjamin Moore Berkshire Hathaway Chick-fil-A Daisy Brand Dollar General Eaton Frito-Lay Goodwill Habitat For Humanity Happy Egg Kraft Heinz Kubota Maryland Dept of Education Papa Johns Pepsi TSA Walmart

How Much Do Billboards Cost in Boston, MA?

Based on a cross-section of the 84 most popular boards, the average cost of a billboard in Boston is $8,891.28 per 4-week period. This results in a cost per thousand impressions (CPM) of $5.90. The average Boston billboard receives 1,507,166 monthly impressions.

$5.90 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Boston billboards.

$8,891.28 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

1,507,166 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

84 RECENT BOARDS ADDED

Recently added billboard locations in Boston.

*The average Boston billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

Call for available inventory
(866) 499-3334

How to Rent a Billboard in Boston

Renting a billboard in Boston is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

  1. Determine your campaign goals. Are you looking to direct people to your location in Boston? Are you recruiting in Boston? Do you want to advertise your services in Boston? Narrowing in on your goal helps develop a clear path for measuring success.
  2. Pick a location based on the campaign goals. Consider where near Boston would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
  3. Decide on a timeframe and budget. We'll find the best options available in Boston for your desired start date, billboard campaign length, and budget.
  4. Review your custom proposal with billboards in Boston. We use your campaign criteria to formulate a thorough proposal including images and exact location.
  5. Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Boston billboard. When your start date rolls around, watch your campaign go live.

Boston Billboard Advertising FAQ

How much does a billboard cost in Boston?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 84 boards in Boston, the average is $8,891.28 per 4-week period, which works out to a $5.90 CPM.

Where are the best billboard locations in Boston?

It depends on what you're trying to accomplish, but out of 347 boards in Boston, these get put on proposals the most:

  1. 1. #75123 — I-93/SE Expwy WS 180ft S/O Southampton St Exit Ramp F/S Billboard
  2. 2. #92593 — McGrath Hwy ES 1200ft N/O Fourth St F/N - 2 F/N Billboard
  3. 3. #93425 — I-93 @ 415 Neponset Ave. Billboard
  4. 4. #92595 — Somerville Av WS 140ft N/O Elm St F/N - 1 F/N Billboard
  5. 5. #63547 — Cambridge St SS 275ft E/O Brighton St F/W - 1 F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Boston billboards reach?

Boston has 4,688,350 people. Average commute is 31 minutes, so there's real windshield time for boards to register.

Here's the full breakdown:

Population4,688,350
Median Age32.2
Male / Female48% / 52%
Median Household Income$71,115
College Educated49.7%
Home Ownership35%
Avg. Commute31 min
Hispanic %19.8%
What industries use billboard advertising in Boston?

In Boston, the industries we work with most are Non-Profit, Retail, Cannabis, Entertainment, and Professional Services. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Boston?

Boston has Bulletin, Poster, Digital Bulletin, Transit Shelter, Premiere Panel, and Premiere Poster. We can walk you through what fits your situation.

How much traffic do Boston billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 347 boards in Boston, the average is about 336,510 impressions per week. Add it all up and you're looking at roughly 467,076,284 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Boston?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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