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Billboards in Grand Rapids, MI

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Recently Updated Grand Rapids Billboards

Below are some recently updated billboard locations in Grand Rapids and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

I-196 .3 mi E/O Chicago Drive SS F/W Media
  • Media Type: Digital Bulletins
  • Located at I-196 .3 mi E/O Chicago Drive SS F/W
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E/S US-131 S/O 68TH ST F/N Media
  • Media Type: Permanent Bulletin / Regular
  • Located at E/S US-131 S/O 68TH ST F/N
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I-96 0.2 mi E/O Fruit Ridge Rd. SS F/W - 1 Media
  • Media Type: Bulletins
  • Located at I-96 0.2 mi E/O Fruit Ridge Rd. SS F/W - 1
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I-96 .1 mi W/O Fruit Ridge Ave SS F/W Media
  • Media Type: Bulletins
  • Located at I-96 .1 mi W/O Fruit Ridge Ave SS F/W
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I-96 .4 mi E/O Walker Ave NS F/E Media
  • Media Type: Digital Bulletins
  • Located at I-96 .4 mi E/O Walker Ave NS F/E
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N/S M-6 2112' EAST OF KALAMAZOO AVE F/W Media
  • Media Type: Permanent Bulletin / Digital
  • Located at N/S M-6 2112' EAST OF KALAMAZOO AVE F/W
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W/S US-131 1 MI N/O I-96 F/N Media
  • Media Type: Permanent Bulletin / Digital
  • Located at W/S US-131 1 MI N/O I-96 F/N
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N/S I-96 0.1 MI E/O US-131 F/W Media
  • Media Type: Permanent Bulletin / Digital
  • Located at N/S I-96 0.1 MI E/O US-131 F/W
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N/S I-96 0.1 MI E/O US-131 F/E Media
  • Media Type: Permanent Bulletin / Digital
  • Located at N/S I-96 0.1 MI E/O US-131 F/E
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E/S US-131 0.3 MI S/O 36TH ST F/S Media
  • Media Type: Permanent Bulletin / Digital
  • Located at E/S US-131 0.3 MI S/O 36TH ST F/S
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W/S US-131 1 MI N/O I-96 F/S Media
  • Media Type: Permanent Bulletin / Digital
  • Located at W/S US-131 1 MI N/O I-96 F/S
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N/S M-6 2112' EAST OF KALAMAZOO AVE F/E Media
  • Media Type: Permanent Bulletin / Digital
  • Located at N/S M-6 2112' EAST OF KALAMAZOO AVE F/E
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US-131 1 mi S/O 54th St. WS Media
  • Media Type: Bulletin
  • Located at US-131 1 mi S/O 54th St. WS
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M-6 1500 ft W/O Patterson NS Media
  • Media Type: Digital
  • Located at M-6 1500 ft W/O Patterson NS
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SR-21 100 ft E/O I-196 SS Media
  • Media Type: Bulletin
  • Located at SR-21 100 ft E/O I-196 SS
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2232 Plainfield NE 100 ft N/O Halena St. ES Media
  • Media Type: Poster
  • Located at 2232 Plainfield NE 100 ft N/O Halena St. ES
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SR-21 100 ft E/O I-196 SS Media
  • Media Type: Bulletin
  • Located at SR-21 100 ft E/O I-196 SS
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2712 Chicago Dr 0.25 mi W/O Byron Center Ave SS Media
  • Media Type: Poster
  • Located at 2712 Chicago Dr 0.25 mi W/O Byron Center Ave SS
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M-6 1500 ft W/O Patterson NS Media
  • Media Type: Digital
  • Located at M-6 1500 ft W/O Patterson NS
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Leonard St. 30 ft E/O Alpine NW NS Media
  • Media Type: Poster
  • Located at Leonard St. 30 ft E/O Alpine NW NS
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2712 Chicago Dr 0.25 mi W/O Byron Center Ave SS Media
  • Media Type: Poster
  • Located at 2712 Chicago Dr 0.25 mi W/O Byron Center Ave SS
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I-96 0.25 mi E/O Walker Rd. Exit SS Media
  • Media Type: Bulletin
  • Located at I-96 0.25 mi E/O Walker Rd. Exit SS
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I-196 .25 mi E/O 28th St SS F/W Media
  • Media Type: Digital Bulletins
  • Located at I-196 .25 mi E/O 28th St SS F/W
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S/S I-96 0.5 MI E/O ALPINE F/W Media
  • Media Type: Junior Bulletin / Regular
  • Located at S/S I-96 0.5 MI E/O ALPINE F/W
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I-96 .7 mi N/O 28th St SS F/W Media
  • Media Type: Posters
  • Located at I-96 .7 mi N/O 28th St SS F/W
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I-96 .3 mi E/O 16th Ave NS F/E Media
  • Media Type: Digital Bulletins
  • Located at I-96 .3 mi E/O 16th Ave NS F/E
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I-96 1 mi E/O Cascade Rd SS F/E Media
  • Media Type: Digital Bulletins
  • Located at I-96 1 mi E/O Cascade Rd SS F/E
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US-131 .1 mi S/O 76th St E/S F/S Media
  • Media Type: Digital Bulletins
  • Located at US-131 .1 mi S/O 76th St E/S F/S
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M-6 .3 mi E/O Kalamazoo Ave SS F/W Media
  • Media Type: Digital Bulletins
  • Located at M-6 .3 mi E/O Kalamazoo Ave SS F/W
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US-131 .1 mi N/O West River Dr ES F/S Media
  • Media Type: Digital Bulletins
  • Located at US-131 .1 mi N/O West River Dr ES F/S
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W/S US-131 0.25 MI S/O 44TH ST F/S Media
  • Media Type: Permanent Bulletin / Regular
  • Located at W/S US-131 0.25 MI S/O 44TH ST F/S
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M-21 .2 mi E/O Ada Dr (E/O Pettis) SS F/E Media
  • Media Type: Posters
  • Located at M-21 .2 mi E/O Ada Dr (E/O Pettis) SS F/E
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US-131 .2 mi N/O 44th St WS F/S Media
  • Media Type: Digital Bulletins
  • Located at US-131 .2 mi N/O 44th St WS F/S
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US-131 1000 ft N/O Martin Luther King Jr. St WS F/N Media
  • Media Type: Digital Bulletins
  • Located at US-131 1000 ft N/O Martin Luther King Jr. St WS F/N
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US-131 .1 mi N/O West River Dr ES F/S Media
  • Media Type: Digital Bulletins
  • Located at US-131 .1 mi N/O West River Dr ES F/S
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West River Dr .3 mi N/O Pine Island Dr ES F/S Media
  • Media Type: Posters
  • Located at West River Dr .3 mi N/O Pine Island Dr ES F/S
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E/S M-37 0.2 MI S/O 9 MILE RD F/S Media
  • Media Type: Junior Bulletin / Regular
  • Located at E/S M-37 0.2 MI S/O 9 MILE RD F/S
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W/S US-131 1 MI N/O I-96 F/S Media
  • Media Type: Permanent Bulletin / Digital
  • Located at W/S US-131 1 MI N/O I-96 F/S
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S/S I-196 1.2 MI E/O CHICAGO DR F/E Media
  • Media Type: Permanent Bulletin / Regular
  • Located at S/S I-196 1.2 MI E/O CHICAGO DR F/E
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US-131 .2 mi S/O Hall WS F/S Media
  • Media Type: Bulletins
  • Located at US-131 .2 mi S/O Hall WS F/S
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I-196 .25 mi E/O 28th St SS F/W Media
  • Media Type: Digital Bulletins
  • Located at I-196 .25 mi E/O 28th St SS F/W
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I-96 .25 mi E/O US-131 NS F/W Media
  • Media Type: Bulletins
  • Located at I-96 .25 mi E/O US-131 NS F/W
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Michigan St .3 mi E/O College Ave NS F/W Media
  • Media Type: Posters
  • Located at Michigan St .3 mi E/O College Ave NS F/W
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US-131 .5 mi S/O West River Dr WS F/N Media
  • Media Type: Digital Bulletins
  • Located at US-131 .5 mi S/O West River Dr WS F/N
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I-196 .5 mi E/O Lake Michigan Dr SS F/W Media
  • Media Type: Posters
  • Located at I-196 .5 mi E/O Lake Michigan Dr SS F/W
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Fulton St .1 mi W/O Diamond Ave SS F/W Media
  • Media Type: Posters
  • Located at Fulton St .1 mi W/O Diamond Ave SS F/W
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N/S M-6 2112' EAST OF KALAMAZOO AVE F/E Media
  • Media Type: Permanent Bulletin / Digital
  • Located at N/S M-6 2112' EAST OF KALAMAZOO AVE F/E
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US-131 .1 mi N/O Burton St WS F/S Media
  • Media Type: Bulletins
  • Located at US-131 .1 mi N/O Burton St WS F/S
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Leonard St 50 ft W/O Plainfield Ave SS F/W Media
  • Media Type: Posters
  • Located at Leonard St 50 ft W/O Plainfield Ave SS F/W
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S/S I-196 0.2 MI W/O Market AVE S/F Media
  • Media Type: Permanent Bulletin / Regular
  • Located at S/S I-196 0.2 MI W/O Market AVE S/F
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We Run Campaigns For

AMC Arizona College Of Nursing Armored Fresh Bechtel Benjamin Moore Berkshire Hathaway Chick-fil-A Daisy Brand Dollar General Eaton Frito-Lay Goodwill Habitat For Humanity Happy Egg Kraft Heinz Kubota Maryland Dept of Education Papa Johns Pepsi TSA Walmart

How Much Do Billboards Cost in Grand Rapids, MI?

Based on a cross-section of the 97 most popular boards, the average cost of a billboard in Grand Rapids is $3,447.40 per 4-week period. This results in a cost per thousand impressions (CPM) of $6.61. The average Grand Rapids billboard receives 521,467 monthly impressions.

$6.61 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Grand Rapids billboards.

$3,447.40 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

521,467 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

97 RECENT BOARDS ADDED

Recently added billboard locations in Grand Rapids.

*The average Grand Rapids billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

Call for available inventory
(866) 499-3334

How to Rent a Billboard in Grand Rapids

Renting a billboard in Grand Rapids is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

  1. Determine your campaign goals. Are you looking to direct people to your location in Grand Rapids? Are you recruiting in Grand Rapids? Do you want to advertise your services in Grand Rapids? Narrowing in on your goal helps develop a clear path for measuring success.
  2. Pick a location based on the campaign goals. Consider where near Grand Rapids would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
  3. Decide on a timeframe and budget. We'll find the best options available in Grand Rapids for your desired start date, billboard campaign length, and budget.
  4. Review your custom proposal with billboards in Grand Rapids. We use your campaign criteria to formulate a thorough proposal including images and exact location.
  5. Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Grand Rapids billboard. When your start date rolls around, watch your campaign go live.

Grand Rapids Billboard Advertising FAQ

How much does a billboard cost in Grand Rapids?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 97 boards in Grand Rapids, the average is $3,447.40 per 4-week period, which works out to a $6.61 CPM.

Where are the best billboard locations in Grand Rapids?

It depends on what you're trying to accomplish, but out of 119 boards in Grand Rapids, these get put on proposals the most:

  1. 1. #54796 — S/S I-196 0.2 MI W/O Market AVE S/F Billboard
  2. 2. #54797 — US-131 .2 mi S/O Hall WS F/S Billboard
  3. 3. #54798 — US-131 .1 mi N/O Burton St WS F/S Billboard
  4. 4. #69695 — US-131 .2 mi N/O 44th St WS F/S Billboard
  5. 5. #54800 — I-196 .5 mi E/O Lake Michigan Dr SS F/W Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Grand Rapids billboards reach?

Grand Rapids is about 609,314 people. Median age is 31.4, a younger market where bolder creative tends to land.

Here's the full breakdown:

Population609,314
Median Age31.4
Male / Female49.4% / 50.6%
Median Household Income$50,103
College Educated36.4%
Home Ownership55.4%
Avg. Commute19 min
Hispanic %16.1%
What industries use billboard advertising in Grand Rapids?

In Grand Rapids, the industries we work with most are Manufacturing, Government, Education, Entertainment, and Healthcare. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Grand Rapids?

Grand Rapids has Bulletin, Digital Bulletin, Poster, Rotary Bulletin, Junior Poster, and Tension Fabric Display. We can walk you through what fits your situation.

How much traffic do Grand Rapids billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 119 boards in Grand Rapids, the average is about 214,240 impressions per week. Add it all up and you're looking at roughly 101,978,100 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Grand Rapids?

Demand for boards nationally peaks in January, February, and March. That's when the most proposals go out, so the best spots book up faster.

April, May, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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