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Billboards in Rochester, NY

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Recently Updated Rochester Billboards

Below are some recently updated billboard locations in Rochester and surrounding areas to help get you started. If you don't see a board you want, don't worry as this is a limited view of availability. Alluvit Media has access to every billboard in the city. Prices change daily based on availability.

W. RIDGE RD. E/O CARLISLE ST. S/L Media
  • Media Type: Poster / Retro
  • Located at W. RIDGE RD. E/O CARLISLE ST. S/L
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#28 KEELER EXP. & CLINTON S/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #28 KEELER EXP. & CLINTON S/L
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Rt. 104 2.5 mi W/O I-590 Media
  • Media Type: Permanent Bulletin / Digital
  • Located at Rt. 104 2.5 mi W/O I-590
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Lyell E/O Long Pond Rd. Media
  • Media Type: Poster / Digital
  • Located at Lyell E/O Long Pond Rd.
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#67 MT. READ BLVD. 1000' S/O DRIVING PARK W/L (Waste Mgmt) Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #67 MT. READ BLVD. 1000' S/O DRIVING PARK W/L (Waste Mgmt)
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# 2 I-490 & GREGORY ST. S/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at # 2 I-490 & GREGORY ST. S/L
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#73 INNER LOOP & NORTH ST. N/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #73 INNER LOOP & NORTH ST. N/L
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# 8 I-490 @ ROCKWOOD N/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at # 8 I-490 @ ROCKWOOD N/L
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#49 I-490 & CAPRON N/L (VJ LANG) Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #49 I-490 & CAPRON N/L (VJ LANG)
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#31 I-490 & S. CLINTON AVE. S/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #31 I-490 & S. CLINTON AVE. S/L
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S. CLINTON N/O GREGORY ST. E/L Media
  • Media Type: Poster / Retro
  • Located at S. CLINTON N/O GREGORY ST. E/L
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LYELL AVE. E/O GLIDE ST. S/L Media
  • Media Type: Poster / Retro
  • Located at LYELL AVE. E/O GLIDE ST. S/L
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#79 MT. READ BLVD. S/O EMERSON W/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #79 MT. READ BLVD. S/O EMERSON W/L
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Lee Road. South of Lexington Avenue Media
  • Media Type: Poster / Digital
  • Located at Lee Road. South of Lexington Avenue
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# 5 WEST AVE. & BUFFALO RD. N/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at # 5 WEST AVE. & BUFFALO RD. N/L
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LAKE AVE. S/O HANFORD LANDING RD. E/L Media
  • Media Type: Poster / Retro
  • Located at LAKE AVE. S/O HANFORD LANDING RD. E/L
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DRIVING PK. E/O NEWBURY S/L Media
  • Media Type: Poster / Retro
  • Located at DRIVING PK. E/O NEWBURY S/L
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BUFFALO RD. W/O RR TRACKS (FURTHEST) N/L Media
  • Media Type: Poster / Retro
  • Located at BUFFALO RD. W/O RR TRACKS (FURTHEST) N/L
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ATLANTIC AVE. E/O ANDERSON AVE. N/L Media
  • Media Type: Poster / Retro
  • Located at ATLANTIC AVE. E/O ANDERSON AVE. N/L
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BLOSSOM RD. E/O UNIVERSITY AVE. S/L Media
  • Media Type: Poster / Retro
  • Located at BLOSSOM RD. E/O UNIVERSITY AVE. S/L
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UNIVERSITY AVE. 500' E/O WINTON RD. N/L Media
  • Media Type: Poster / Digital
  • Located at UNIVERSITY AVE. 500' E/O WINTON RD. N/L
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BLOSSOM RD. W/O CARLSON RD. N/L Media
  • Media Type: Poster / Retro
  • Located at BLOSSOM RD. W/O CARLSON RD. N/L
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E. MAIN E/O HALL N/L (WALL) Media
  • Media Type: Poster / Retro
  • Located at E. MAIN E/O HALL N/L (WALL)
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WASHINGTON S/O WALNUT W/L (E. ROCHESTER) Media
  • Media Type: Poster / Retro
  • Located at WASHINGTON S/O WALNUT W/L (E. ROCHESTER)
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N. WINTON RD. N/O UNIVERSITY AVE. E/L Media
  • Media Type: Poster / Retro
  • Located at N. WINTON RD. N/O UNIVERSITY AVE. E/L
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#47 E. MAIN ST. @ ALEXANDER ST. S/L Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #47 E. MAIN ST. @ ALEXANDER ST. S/L
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I-490 W/O Averill S/L Media
  • Media Type: Bulletin / Digital
  • Located at I-490 W/O Averill S/L
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I-490 & Rockwood St. N/L Media
  • Media Type: Bulletin / Digital
  • Located at I-490 & Rockwood St. N/L
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#52 I-490 W/O WINTON S/L (NORRIS DRIVE) Media
  • Media Type: Permanent Bulletin / Regular
  • Located at #52 I-490 W/O WINTON S/L (NORRIS DRIVE)
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Rt. 104 2.5 mi W/O I-590 Media
  • Media Type: Bulletin / Digital
  • Located at Rt. 104 2.5 mi W/O I-590
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ATLANTIC AVE. E/O RUSSELL ST. N/L Media
  • Media Type: Poster / Retro
  • Located at ATLANTIC AVE. E/O RUSSELL ST. N/L
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WASHINGTON S/O WALNUT W/L (E. ROCHESTER) Media
  • Media Type: Poster / Retro
  • Located at WASHINGTON S/O WALNUT W/L (E. ROCHESTER)
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WEST AVE. W/O GROVER ST. S/L Media
  • Media Type: Poster/Retro
  • Located at WEST AVE. W/O GROVER ST. S/L
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WEST AVE. W/O GROVER ST. S/L Media
  • Media Type: Poster/Retro
  • Located at WEST AVE. W/O GROVER ST. S/L
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#64 BUFFALO RD. W/O MT. READ N/L Media
  • Media Type: Bulletin
  • Located at #64 BUFFALO RD. W/O MT. READ N/L
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#22 MT. READ BLVD. 1000' S/O DRIVING PARK W/L (Waste Mgmt) Media
  • Media Type: Bulletin
  • Located at #22 MT. READ BLVD. 1000' S/O DRIVING PARK W/L (Waste Mgmt)
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I-490 E/O MT. READ BLVD (ROC. COLONIAL) N/L E/F Media
  • Media Type: Digital Bulletin
  • Located at I-490 E/O MT. READ BLVD (ROC. COLONIAL) N/L E/F
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I-490 E/O MT. READ BLVD (ROC. COLONIAL) N/L W/F Media
  • Media Type: Digital Bulletin
  • Located at I-490 E/O MT. READ BLVD (ROC. COLONIAL) N/L W/F
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JAY ST. E/O LOUISE ST. S/L Media
  • Media Type: Poster
  • Located at JAY ST. E/O LOUISE ST. S/L
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I-390 S/O Lexington E/L S/F Media
  • Media Type: Digital Bulletin
  • Located at I-390 S/O Lexington E/L S/F
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MAPLE ST. E/O SHERER ST. S/L Media
  • Media Type: Poster
  • Located at MAPLE ST. E/O SHERER ST. S/L
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JEFFERSON AVE. N/O BARTLETT ST. W/L Media
  • Media Type: Poster
  • Located at JEFFERSON AVE. N/O BARTLETT ST. W/L
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JAY ST. E/O LOUISE ST. S/L Media
  • Media Type: Poster
  • Located at JAY ST. E/O LOUISE ST. S/L
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#84 I-390 S/O RT. 33 W/L Media
  • Media Type: Bulletin
  • Located at #84 I-390 S/O RT. 33 W/L
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BUFFALO RD. 300' W/O MCKEE RD. (IN) N/L Media
  • Media Type: Poster
  • Located at BUFFALO RD. 300' W/O MCKEE RD. (IN) N/L
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CHILI AVE. E/O CAIRN ST. N/L Media
  • Media Type: Poster
  • Located at CHILI AVE. E/O CAIRN ST. N/L
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#81 I-390 N/O CHILI AVE. E/L Media
  • Media Type: Bulletin
  • Located at #81 I-390 N/O CHILI AVE. E/L
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#82 I-390 N/O CHILI AVE. E/L Media
  • Media Type: Bulletin
  • Located at #82 I-390 N/O CHILI AVE. E/L
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I-390 E/O BUELL RD. W/L N/F - - AIRPORT DIGITAL Media
  • Media Type: Digital Bulletin
  • Located at I-390 E/O BUELL RD. W/L N/F - - AIRPORT DIGITAL
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#51 INNER LOOP & ST. PAUL W/L Media
  • Media Type: Permanent Bulletin/Regular
  • Located at #51 INNER LOOP & ST. PAUL W/L
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Need More Options?

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We Run Campaigns For

AMC Arizona College Of Nursing Armored Fresh Bechtel Benjamin Moore Berkshire Hathaway Chick-fil-A Daisy Brand Dollar General Eaton Frito-Lay Goodwill Habitat For Humanity Happy Egg Kraft Heinz Kubota Maryland Dept of Education Papa Johns Pepsi TSA Walmart

How Much Do Billboards Cost in Rochester, NY?

Based on a cross-section of the 97 most popular boards, the average cost of a billboard in Rochester is $3,474.30 per 4-week period. This results in a cost per thousand impressions (CPM) of $6.13. The average Rochester billboard receives 566,428 monthly impressions.

$6.13 AVG CPM

Average cost per 1 thousand impressions (CPM) across all of our Rochester billboards.

$3,474.30 AVG BILLBOARD COST

Average cost per board for a 4-week billboard advertising campaign.*

566,428 AVG IMPRESSIONS

Average number of impressions per board for 4-weeks.

97 RECENT BOARDS ADDED

Recently added billboard locations in Rochester.

*The average Rochester billboard costs above are estimates based on current market data. Actual prices can fluctuate due to location demand, billboard size, campaign duration, and other factors. For the most accurate and up-to-date billboard pricing, please contact us directly.

Call for available inventory
(866) 499-3334

How to Rent a Billboard in Rochester

Renting a billboard in Rochester is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

  1. Determine your campaign goals. Are you looking to direct people to your location in Rochester? Are you recruiting in Rochester? Do you want to advertise your services in Rochester? Narrowing in on your goal helps develop a clear path for measuring success.
  2. Pick a location based on the campaign goals. Consider where near Rochester would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
  3. Decide on a timeframe and budget. We'll find the best options available in Rochester for your desired start date, billboard campaign length, and budget.
  4. Review your custom proposal with billboards in Rochester. We use your campaign criteria to formulate a thorough proposal including images and exact location.
  5. Select the best option(s) and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your Rochester billboard. When your start date rolls around, watch your campaign go live.

Rochester Billboard Advertising FAQ

How much does a billboard cost in Rochester?

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 97 boards in Rochester, the average is $3,474.30 per 4-week period, which works out to a $6.13 CPM.

Where are the best billboard locations in Rochester?

It depends on what you're trying to accomplish, but out of 152 boards in Rochester, these get put on proposals the most:

  1. 1. #65375 — #31 I-490 & S. CLINTON AVE. S/L Billboard
  2. 2. #65366 — S. CLINTON N/O GREGORY ST. E/L Billboard
  3. 3. #65376 — # 2 I-490 & GREGORY ST. S/L Billboard
  4. 4. #65377 — # 8 I-490 @ ROCKWOOD N/L Billboard
  5. 5. #65367 — LYELL AVE. E/O GLIDE ST. S/L Billboard

Tell us about your campaign and we'll narrow it down from there.

Who do Rochester billboards reach?

Rochester is about 703,952 people. Median household income is $35,590, so value-oriented messaging tends to do well.

Here's the full breakdown:

Population703,952
Median Age32
Male / Female48.5% / 51.5%
Median Household Income$35,590
College Educated25.1%
Home Ownership36.4%
Avg. Commute20 min
Hispanic %19.2%
What industries use billboard advertising in Rochester?

In Rochester, the industries we work with most are Education, Advertising/Media Agency, Healthcare, Entertainment, and Non-Profit. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

What types of billboards are available in Rochester?

Rochester has Digital Bulletin, Bulletin, Poster, and Digital Poster. We can walk you through what fits your situation.

How much traffic do Rochester billboards get?

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 152 boards in Rochester, the average is about 60,252 impressions per week. Add it all up and you're looking at roughly 36,633,516 total impressions per 4-week cycle across every tracked board in the market.

When is the best time to advertise on a billboard in Rochester?

Demand for boards in Rochester peaks in March, February, and November. That's when the most proposals go out, so the best spots book up faster.

July, June, and August are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.

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