Billboards have been around for a long time. But the ones we recognize today only started appearing around the 1830s, and it wasn’t until the invention of cars and highways…

Quick Response code, or QR codes as they’re better known. They’re everywhere now. We scan them to see restaurant menus, to send payments, to board flights…and to engage with advertising.…

If you’re considering outdoor advertising, you’ll likely request a billboard proposal to review your options. But what exactly is included in one? While it differs depending on the billboard advertising…

California has been officially recognized as the Golden State since 1968 and while we might not immediately think of the Gold Rush today, California’s sun-soaked beaches and massive entertainment industry…

Marketing to tourists doesn’t always follow the same rules as traditional marketing. Visitors are often unfamiliar with the region and on a time crunch, but because of that, they may…

So, you’ve decided to enhance your business’ marketing/advertising strategy by incorporating a billboard campaign. Excellent! But now what? Many marketing professionals and business owners are uncertain about how to proceed…

Have you ever considered how much time you’ve spent stuck in traffic while commuting to work or on the weekends running errands? The average commuter spends around 54 hours just…

The holiday season can get hectic, which is why it’s a prime opportunity for businesses to really grab consumer attention. Each year, families find themselves rushing between shops—whether online or…

Billboard advertising has been around for over a century, yet there are still many misconceptions about its effectiveness and relevance today. Despite the growth of online marketing, billboard advertising continues…

Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competitive landscape. For businesses with limited resources…