Category: Out of Home 101
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Social Media vs. Traditional Media: Pros & Cons
Memes. Reposts. Viral videos. With the constant movement, it’s easy to get caught up in the allure of social media advertising. Yet, amidst the digital frenzy, traditional media like billboards…
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How Much Does a Billboard in Times Square Cost?
Each day, approximately 360,000 pedestrians venture into the heart of Times Square. At just about every hour of the day (and night) and every day of the year, the iconic…
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Calculating Billboard ROI
Even with all the marketing and advertising channels available today, billboards continue to have a massive influence on consumer behavior. Outdoor advertising in general is an effective way to reach…
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Can You Buy a Billboard? Plus Other Considerations
Every so often, we get calls from individuals and businesses interested in buying a billboard. It’s not surprising. Billboards have an effective way of grabbing attention in a world that…
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Understanding Billboard Advertising Rates
While advertising possibilities continue to evolve, traditional methods like billboard advertising remain a reliable way for businesses to rise above the noise. Billboards, and other forms of outdoor media, provide…
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Do Billboards Work in 2024?
With a laundry list of advertising channels out there, choosing the right one for your campaign can seem intimidating. Do you mimic your competitors? Follow the trends? Go for the…