Billboard Cost Calculator
Wondering how much a billboard costs? This free billboard price calculator gives you an instant cost estimate for out-of-home advertising in your area. Just tell us where you want to advertise, and we'll show you real available billboards and a matching price range.
Quick billboard cost estimate, no details needed
Pick a format, market, and flight length for an instant ballpark, drawn straight from our real billboard inventory.
Planning estimates only, based on real inventory. Actual rates vary by the exact unit, impressions, visibility, demand, and season. Longer flights may qualify for multi-cycle discounts.
See real billboard prices near you
Enter a location for a live estimate from currently available boards, with photos and links to each unit.
Frequently asked questions
How much does a billboard cost?
Billboard costs vary widely by market, board size, and whether the display is digital or static. As a rough guide, a four-week period can range from a few hundred dollars for smaller posters in rural markets to $10,000 or more for premium digital bulletins in major metros. The billboard cost calculator above estimates a price range from real, currently available inventory near you, a far better starting point than a national average.
How long should I rent a billboard?
Most billboard campaigns run in four-week periods, although the right length depends on your goals, market, and budget. A longer campaign gives your audience more opportunities to see and remember your message, while a shorter campaign may make sense for an event, promotion, grand opening, or other time-sensitive campaign. In general, we recommend campaigns of at least 12 weeks to maximize return on investment.
How does this billboard price calculator work?
Enter your target location, set a search radius, choose a board format and campaign length, and you'll get an instant price estimate plus real billboards that match, no waiting on a sales quote to start planning your out-of-home campaign.