1 theater · 7 screens
Cinema advertising on 7 screens in Springfield, MA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Springfield, MA anchors the Springfield-Holyoke market with a population of 154,751 and a median age of 33.7, making it a strong fit for brands targeting younger working adults. A median household income of $51,339 and an average commute of just under 21 minutes point to a practical, locally rooted consumer base that responds to brands they recognize in their community.
Cinema advertising in Springfield runs through MGM Springfield, the city's single theater with 7 screens. That footprint delivers an estimated 11,200 monthly moviegoer impressions in a focused, high-attention environment. Sixty percent of cinema audiences are cord-cutters or cord-nevers, so the movie screen reaches people who are increasingly hard to find on traditional TV. For advertisers working a regional or local budget, Springfield is a contained, cost-efficient entry point into cinema media, with a 4-week campaign starting at $414.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $410 – $830 | Tier 4 market rates | up to 11,200 imps/theater |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign at MGM Springfield runs between $414 and $828, depending on screen count and placement. Springfield is a Tier 4 market with CPMs ranging from $34 to $40. For advertisers new to cinema media, that pricing makes MGM Springfield one of the more accessible entry points in the region, without giving up audience quality.
MGM Springfield's 7 screens generate an estimated 11,200 monthly moviegoer impressions. These are in-seat, captive viewers, not scrolling past your ad. The audience skews younger than most streaming platforms, with a national median moviegoer age of 30, and runs 62% multicultural.
Ads run as part of the pre-show on the main screen before the feature film. This placement delivers full-screen, full-sound exposure in a darkened auditorium with no competing content. Attention research shows cinema outperforms live sports by 2 to 6 times and social or digital media by 6 to 16 times.
Common advertisers include restaurants, auto dealers, healthcare providers, local retailers, financial services, and entertainment venues. Cinema campaigns have driven documented results nationally, including a 34% lift in auto dealership foot traffic and 53% incremental retail visits. Local and regional brands competing for Springfield's consumer spending tend to see strong returns.
Yes. Cinema advertising does not accept ads for alcohol, tobacco, firearms, cannabis, or political campaigns. These restrictions apply across the network regardless of local regulations. If your business falls into one of these categories, cinema is not a fit. All other major categories are generally eligible.
Local TV and streaming reach broad audiences, but attention is fragmented and hard to hold. In Springfield, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV misses most of them entirely. Cinema delivers one undivided viewing moment. With only 19.7% of Springfield residents holding a bachelor's degree, cinema audiences skew toward practical, value-driven consumers who over-index in daily spend categories.
Call for pricing tailored to your dates, film slate, and targeting.
