Billboards in Pensacola, FL

It varies. A small junior poster on a side street and a 14'x48' bulletin on a freeway are very different price points. Static vs. digital matters too, along with how long you run and what time of year it is.

Across 66 boards in Pensacola, the average is $2,173.68 per 4-week period, which works out to a $3.78 CPM.

It depends on what you're trying to accomplish, but out of 23 boards in Pensacola, these get put on proposals the most:

1. 1. #26108 — N/S I-10 1100' E/O OLD PALAFOX F/W Billboard
2. 2. #26107 — S/S I-10 1.3 MI E/O PINE FOREST RD Billboard
3. 3. #26109 — S/S I-10 W/O PINE FOREST RD F/E BOTTOM Billboard
4. 4. #26106 — S/S I 10 W/O I 110 F/W Billboard
5. 5. #26111 — E/S I-110 N/O FAIRFIELD F/N Billboard

Tell us about your campaign and we'll narrow it down from there.

Pensacola is about 346,921 people. Not a massive market, but that means less ad clutter. Your board isn't fighting ten others for attention on the same stretch of road.

Here's the full breakdown:

In Pensacola, the industries we work with most are Healthcare, Construction/General Contracting, Real Estate, Equipment Sales and Service, and Cannabis. It's a mix of local businesses driving foot traffic and larger brands staying visible on commuter routes.

Pensacola has Bulletin, Poster, Digital Bulletin, and Digital Poster. We can walk you through what fits your situation.

It depends on the board. A bulletin on a major highway and a poster on a neighborhood street are going to have very different numbers.

Across 23 boards in Pensacola, the average is about 132,580 impressions per week. Add it all up and you're looking at roughly 12,197,404 total impressions per 4-week cycle across every tracked board in the market.

Demand for boards nationally peaks in March, January, and February. That's when the most proposals go out, so the best spots book up faster.

May, April, and June are slower. You'll have more boards to choose from and sometimes better rates. If your timing is flexible, that's worth knowing.