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Every politician or aspiring politician knows the importance of political advertising. But do they know how impactful political billboards in particular can be? From swaying public opinion to gaining popularity to winning the vote, political campaign advertising can help determine the outcome of an election.
It’s no wonder why political billboards have been among the preferred advertising methods in the 21st century. Their high visibility, significant impression counts, and considerable size make them a no-brainer for effective political advertising.
Political billboards may not be the first form of advertising that comes to mind when looking to promote your campaign. Lots of people jump to digital ads. However when you take a closer look at the advantages and drawbacks of popular advertising channels including digital means, it becomes clear that political billboards have a leg up.
Social media algorithms can make political campaign advertising tricky since ads may only appear at certain times to certain audiences despite your ad settings. There’s also a high probability that your target audience isn’t using these social media platforms as much as you think. On top of all that, many people have started tuning out ads with ad blockers or eye rolls.
Similarly, email marketing is increasingly ineffective because your political advertising message may end up in a junk folder, be left unread, or met with an immediate unsubscribe. At the end of the day, attention spans are shortening, making any long-form ad less likely to perform well.
Political billboards are large, to the point, and directly in passers’ field of vision. Basically, they’re impossible to miss. Choosing billboards for political advertising ensures that your message is amplified on a large scale. When it comes time to cast their ballots, voters will remember your name.
Around election season, political billboards pop up everywhere. So how do you get your own political advertising to stand out? We’ve worked with dozens of political advertisers to launch successful political advertising campaigns. We work with advertisers through the whole process, offering insight and finding the best options from start to finish. Unlike most other campaigns, political advertising campaigns require pre-approval from operators. We help ensure that your design looks great and gets approved.
From our ability to secure strategic billboard locations to the expertise of our in-house design team, we excel at navigating the intricacies of political campaign advertising. If you’re gearing up for an election or just want to raise awareness about a political issue, get in touch with us to get started. Once you fill out a simple online form, we’ll get back to you with a customized proposal with locations and pricing.
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