Billboards for Recruitment

You may be surprised at just how easy it is to source job candidates by using ‘now hiring’ billboards. Maybe you need to fill vacant positions in your warehouse. Or you need more drivers to transport goods or technicians to work in your manufacturing facilities. Maybe you need to onboard staff to keep up with a company expansion. No matter the reason why you’re looking to hire, recruitment billboards are an excellent way to attract new talent to your workforce.

What are the Benefits of ‘Now Hiring’ Billboards?

When using billboard recruitment ads, companies have found that they receive an influx of applicants in a shorter period of time than if they were to spread the word by alternative means. This means that they’re able to quickly fill positions and resume workplace operations at an optimal pace. ‘Now hiring’ billboards meet people where they often are--on the road. Job seekers will be attuned to job postings so are likely to take note

Research from the Outdoor Advertising Association of America (OAAA) shows that 84% of people pay attention to the billboards they see. That’s a lot of people who’ll notice your company. Recruitment ads often see tens of thousands of impressions and word of mouth adds even more.

There are numerous benefits to running billboard recruitment ads apart from the obvious. Recruitment billboards don’t only reach prospective candidates. They also increase brand awareness and help promote your services. ‘Now hiring’ billboards frame your company as a potential workplace, meaning that even passersby who may not be actively looking for work are still likely to keep your company in mind for when they are.

How do I Optimize my Billboard Recruitment Ads?

It’s true that recruitment billboards can be a dime a dozen and eventually start drowning each other out. That’s why you need a team of experienced representatives who can find and secure strategically located boards. We’ve worked with hundreds of companies from a variety of industries looking to make ‘now hiring’ billboards work for them. Whether it’s your first time running such a campaign or your business is a seasoned billboard advertiser, we streamline the recruitment billboards process to make it fast and simple. Just as you pride yourself on being a dependable company, we’re proud to provide quality services.

On top of finding the best available locations for your recruitment ads, we can help you decide on attention-grabbing designs. We’re happy to provide feedback on what we think the best options are to ensure your ‘now hiring’ billboards’ success. Our in-house design team has crafted many creative recruitment ads at no additional cost and these designs have proven to be effective. We’ll keep working until you’re completely satisfied with the outcome.

If your company is looking to hire, consider using recruitment billboards for your next campaign. Get in touch with us today to get started. It’s as simple as filling out a short request form and receiving a free proposal including pricing and available locations in your target area.

How to Rent a Billboard

Renting a billboard is similar to renting an apartment. Some are available right away, some are occupied for the next six months or a year.

1. Determine your campaign goals. Are you looking to direct people to your physical location? Are you recruiting? Do you want to advertise your services? Narrowing in on your goal helps develop a clear path for measuring success.
2. Pick a location based on the campaign goals. Consider where would be most effective for reaching your target audience. Is it most strategic to display your ad along the highway or is a major intersection or side road a smarter move?
3. Decide on a timeframe and budget. We’ll find the best options for your desired start date, billboard campaign length, and budget.
4. Review your custom proposal with all available billboards. We use your campaign criteria to formulate a thorough proposal including images and exact location.
5. Select the best options and prepare for launch! Send us your design or have our in-house designer create an eye-catching ad for your billboard. When your start date rolls around, watch your campaign go live.