Mike Lavery
Mike Lavery is the co-founder of Alluvit Media and the head of the Outdoor Media department. He provides sales training and guidance for the company’s Media Coordinators and Account Executives, and helps oversee the department’s database of advertisers, contracts, and inventory. After graduating from UC Irvine and before founding Alluvit Media, Mike was a professional golfer. He competed on a number of tours including the PGA Tour, Nationwide Tour, PGA Tour Canada, and others.
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Push and Pull Marketing: What Are They?
Have you ever tried to add pieces to a puzzle only to realize that they don’t fit? Push and pull marketing might look like two sides of the same coin,…
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How Foot Traffic Data Improves Your Advertising
Imagine your billboard standing tall in the perfect location, catching the eyes of thousands of potential customers every day. But what if you could know, with precision, exactly where and…
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Billboard Advertising During the Holidays
The holiday season can get hectic, which is why it’s a prime opportunity for businesses to really grab consumer attention. Each year, families find themselves rushing between shops—whether online or…
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What is Wallscape Advertising?
You’ve likely seen a wallscape advertisement at some point in your life. They’re hard to miss. And if you live in a densely populated area like Chicago, Los Angeles, or…
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Billboard Restrictions: What You Can’t Put On Your Ad
Billboard advertising is a powerful way to get your message out there. From small businesses to global corporations, any brand can leverage these attention-grabbing advertising channels in ways digital ads…
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How to Design a Billboard Ad in Photoshop: 7 Steps
You can’t miss billboards — they dominate the landscape across cities, highways, and public transportation routes. Because of their reach, it’s important for companies to design effective ads that resonate…
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Is Billboard Advertising Worth It for Small Businesses?
Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competitive landscape. For businesses with limited resources…
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What Is Guerrilla Marketing? Definition & Benefits
Looking for an unconventional marketing approach that’s out of the box and memorable? Guerrilla marketing ticks both of those boxes. When done right, guerrilla marketing can be a standout way…
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Do’s and Don’ts of Political Billboard Advertising
When election season rounds the corner, political billboards pop up everywhere. But the process of political campaign advertising isn’t cut and dry. It’s important to be aware of regulations to…
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Need Billboard Ideas? Tips for Getting Inspired
Billboards are a powerful way to grab attention and make a lasting impression. However, coming up with a compelling design isn’t always easy. If you’re struggling to come up with…