Mike Lavery
Mike Lavery is the co-founder of Alluvit Media and the head of the Outdoor Media department. He provides sales training and guidance for the company’s Media Coordinators and Account Executives, and helps oversee the department’s database of advertisers, contracts, and inventory. After graduating from UC Irvine and before founding Alluvit Media, Mike was a professional golfer. He competed on a number of tours including the PGA Tour, Nationwide Tour, PGA Tour Canada, and others.
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Using AI for Advertising: Benefits and Drawbacks
With the influx of AI in recent years, it’s no surprise that marketing can get murky. How do I create copy for my ad that lands? Do the designs in…
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Best Billboards of 2024
With the year wrapping up, we at Alluvit Media wanted to take the time to reminisce on some of our favorite billboard campaigns of 2024. Successful billboard advertising is a…
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Push and Pull Marketing: What Are They?
Have you ever tried to add pieces to a puzzle only to realize that they don’t fit? Push and pull marketing might look like two sides of the same coin,…
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How Foot Traffic Data Improves Your Advertising
Imagine your billboard standing tall in the perfect location, catching the eyes of thousands of potential customers every day. But what if you could know, with precision, exactly where and…
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Billboard Advertising During the Holidays
The holiday season can get hectic, which is why it’s a prime opportunity for businesses to really grab consumer attention. Each year, families find themselves rushing between shops—whether online or…
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What is Wallscape Advertising?
You’ve likely seen a wallscape advertisement at some point in your life. They’re hard to miss. And if you live in a densely populated area like Chicago, Los Angeles, or…
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Billboard Restrictions: What You Can’t Put On Your Ad
Billboard advertising is a powerful way to get your message out there. From small businesses to global corporations, any brand can leverage these attention-grabbing advertising channels in ways digital ads…
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How to Design a Billboard Ad in Photoshop: 7 Steps
You can’t miss billboards — they dominate the landscape across cities, highways, and public transportation routes. Because of their reach, it’s important for companies to design effective ads that resonate…
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Is Billboard Advertising Worth It for Small Businesses?
Running a small business is not for the faint of heart — it takes market research, strategy, and perseverance to navigate an often competitive landscape. For businesses with limited resources…
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What Is Guerrilla Marketing? Definition & Benefits
Looking for an unconventional marketing approach that’s out of the box and memorable? Guerrilla marketing ticks both of those boxes. When done right, guerrilla marketing can be a standout way…