Mike Lavery
Mike Lavery is the co-founder of Alluvit Media and the head of the Outdoor Media department. He provides sales training and guidance for the company’s Media Coordinators and Account Executives, and helps oversee the department’s database of advertisers, contracts, and inventory. After graduating from UC Irvine and before founding Alluvit Media, Mike was a professional golfer. He competed on a number of tours including the PGA Tour, Nationwide Tour, PGA Tour Canada, and others.
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Digital vs. Static Billboards
Billboards come in all sorts of shapes and sizes. You’re not limited to just the standard 14’x48’ static board you likely see the most along the highway (although it is…
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Which States Ban Billboards?
Billboards are an excellent way for businesses to resonate with their target audience and have proven to generate a high return on investment (ROI) for advertisers. However, not all states…
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Advertising Appeals Overview
Any advertising professional knows that you can’t just slap any words on a campaign and hope for the best. There’s a reason why people say that advertising is both an…
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In-House vs. Outsourced Marketing: Which is Best for Your Business?
For many aspects of their business, decision-makers often grapple with whether to keep certain efforts in-house or to outsource them. Marketing is one of the areas that comes up frequently…
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What is Programmatic OOH? Explained
Outdoor advertising has evolved dramatically over the years, and one of the most exciting developments is the rise of programmatic Out-Of-Home (OOH) advertising. This cutting-edge approach combines the traditional strengths…
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4 Ways to Reach & Engage Your Target Audience
Target audience is one of those marketing phrases that’s used so frequently that it sometimes loses its meaning. But there’s a reason why marketers and advertisers are so focused on…
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How to Succeed With Real Estate Advertising
Navigating the world of real estate marketing can feel like you’re facing endless competition, with countless others vying for the attention of potential buyers or tenants. How can you launch…
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Geofencing vs. Geotargeting: What’s the Difference?
By now, many of us know that throwing your message at any unspecified audience and hoping it sticks just won’t cut it. To run marketing campaigns that achieve our objectives,…
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How Much Does a Billboard Cost in Los Angeles?
The City of Angels has long represented an opportunity for stardom for aspiring actors and creatives. But they’re not the only ones who can make it big in Los Angeles.…
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Airport Advertising Guide: 7 Types of Airport Ads
Looking for a bustling and diverse hub with a wide selection of out-of-home placement opportunities, areas of high dwell time, and an affluent audience? Airport advertising checks all those boxes.…