Mike Lavery
Mike Lavery is the co-founder of Alluvit Media and the head of the Outdoor Media department. He provides sales training and guidance for the company’s Media Coordinators and Account Executives, and helps oversee the department’s database of advertisers, contracts, and inventory. After graduating from UC Irvine and before founding Alluvit Media, Mike was a professional golfer. He competed on a number of tours including the PGA Tour, Nationwide Tour, PGA Tour Canada, and others.
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Museum Advertising with Billboards: How OOH Boosts Attendance
Museum advertising is the art of promoting exhibits, events, and institutions to attract both locals and tourists. While it’s true that social media and email campaigns can spark interest, out-of-home…
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How to Successfully Advertise with Outdoor Media in Rural Markets
When most brands think of outdoor advertising, many think of large format billboards along traffic-riddled highways or digital displays situated among city buildings. But rural markets present unique, often overlooked…
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How to Use OOH for University Advertising Campaigns
Not every decision to attend college starts with a search bar. Some begin with a conversation in the car or a glance at a billboard when walking home from high…
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How Much Does a Billboard Near Disney World Cost?
If you’re looking to advertise near one of the most visited tourist destinations in the world, you’ve probably wondered: how much does a billboard near Disney World cost? With over…
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Metaverse Advertising: What Brands Need to Know
Let’s not overcomplicate it: advertising in the metaverse isn’t science fiction anymore. In fact, it’s quickly shaping up to become a serious contender in the digital marketing realm, and when…
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How to Grow an HVAC Business
If you’re in the business of heating, ventilation, and air conditioning (HVAC), you know that growing requires a concerted effort. Whether you’re a one-truck operation or managing a fleet of…
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Taxi Top Advertising Guide
Taxi top advertising stands as a dynamic and impactful medium within the out-of-home (OOH) advertising landscape, offering brands unparalleled visibility in bustling urban environments. Even in the world of Ubers…
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Alternatives to Email Marketing: Reach People Where They Are
Many of us have heard of the e-blast platforms, some of us may have even used them, but all of us have been bombarded by email marketing campaigns. Your spam…
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QR Codes on Billboards: Is It a Smart Move?
Quick Response code, or QR codes as they’re better known. They’re everywhere now. We scan them to see restaurant menus, to send payments, to board flights…and to engage with advertising.…
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What is A/B Testing in Marketing?
Ever wonder why one ad grabs attention while another gets ignored? There’s a reason. A/B testing is a method used to compare two versions of a marketing asset to determine…