If you’re looking to advertise near one of the most visited tourist destinations in the world, you’ve probably wondered: how much does a billboard near Disney World cost? With over 58 million visitors annually and a constant flow of traffic around the Orlando area, billboard advertising near Disney World offers massive visibility. But how much should you expect to budget?
In this guide, we’ll explore whether the Most Magical Place on Earth is also a magical advertising space! We’ll cover what factors influence billboard pricing around Disney World, what makes Orlando a prime advertising location, and how to make the most of your investment.
Already committed to launching a billboard campaign near Orlando? Submit a form and we’ll put you in touch with an outdoor media expert.
Table of contents
Factors That Affect Billboard Costs Near Disney World
Just like Times Square or Los Angeles, billboard rates near Disney World vary based on a number of variables. Here are the main pricing factors:
1. Billboard Location
A digital billboard facing inbound Disney traffic on I-4 will cost more than a static sign on a side road (though production cost also comes into play here). High-traffic areas close to park entrances or tourist corridors like International Drive often come with a higher rate.
2. Billboard Type
- Digital billboards allow for flexible, rotating content and have no production costs, making them a cost-effective option for shorter campaigns or advertisers who want to test different creatives.
- Static billboards offer 24/7 visibility with no message rotation, but they come with production costs. Printing costs $2.95 per square foot.
Check out our blog post on digital vs. static billboards for a more in-depth comparison.
3. Ad Duration
Like other markets, the longer your campaign runs, the better the cost-per-impression. Some advertisers lock in quarterly or annual rates to secure prime placements. We often recommend that you run your campaign for a minimum of 12 weeks to maximize your exposure.
4. Seasonality
Orlando experiences peak tourism during summer, spring break, and the winter holidays. Expect billboard prices to reflect this demand during those times.
5. Visibility & Size
Larger billboards (e.g., bulletins) in unobstructed areas with long read times cost more. Smaller formats like posters and junior panels may be more affordable but have limited reach. Check out our blog post on billboard sizes to learn more about your options, but keep in mind that available sizes vary by market.
Popular Billboard Locations Around Disney World
Billboards around Disney World cluster in high-traffic corridors such as:
- Interstate 4 (I-4): The main artery between Orlando and Tampa, cutting through tourist-heavy zones.
- US-192 (Irlo Bronson Memorial Hwy): Lined with resorts, restaurants, and attractions.
- International Drive (I-Drive): A key entertainment and shopping corridor connecting to Universal and SeaWorld.
- State Road 535 & 536: Key feeder roads for Disney and surrounding resorts.
Securing billboard space in these areas requires planning in advance—especially during peak seasons.
Billboard Advertising in Orlando: Beyond Disney
While Disney World is the focal point, advertising in the greater Orlando area opens up additional opportunities. Consider:
- Orlando International Airport (MCO) for targeting inbound travelers.
- Downtown Orlando for reaching locals, commuters, and business travelers.
- Theme park corridors near Universal Studios and SeaWorld.
- Hotel and resort zones, where tourists plan their days and spending.
A well-placed billboard in Orlando can amplify your brand message and complement your digital or experiential marketing efforts.
Orlando-Area Billboard Cost Examples
We pulled some examples from our inventory to give you a real price reference. Keep in mind that prices fluctuate based on the factors mentioned previously. It’s also important to note that availability changes regularly—especially in high-demand areas—so the locations below may not be available during your target timeframe.
Submit a billboard request form for up-to-date placements near Disney World.
#1: Digital Bulletin On Route 192
This digital bulletin (framed in yellow for emphasis) located in Kissimmee, FL measures 14′ x 48′. For a four-week period, this bulletin costs around $8,100. It receives approximately 179,377 weekly impressions. With this digital bulletin, your ad will get an 8 second slot on rotation with 7 other advertisers.
#2: Digital Bulletin On Route 192
This digital bulletin is a stone’s throw away from Island H2O Water Park. Measuring 14′ x 48′, this board costs around $5,000 per four-week period and receives about 159,612 weekly impressions. Your ad will be seen during an 8 second slot on rotation with 7 other advertisers.
#3: Digital Bulletin On Hwy 535
This digital bulletin is a short distance away from Orlando Vineland Premium Outlets and situated among several popular hotels. It measures 10′ x 36′ and costs close to $5,500 per four-week period. Expect to receive approximately 224,566 weekly impressions (that’s almost a million in one month!).
#4: Premiere Panel On Hwy 535
Located in a high-traffic intersection, this premiere panel in Orlando receives around 177,835 weekly impressions. It measures 12’3″ x 24’6″ and costs approximately $3,000 per four-week period (not including production cost).
This tri-vision bulletin measures 14′ x 45′ and is excellent for reaching both tourists and Orlando residents. Located east of Disney World, this bulletin reaches traffic heading towards the Orlando Convention Center and the International Drive area, in addition to the Orlando International Airport. It’s calculated to receive a whopping 670,776 weekly impressions and costs around $14,000 per four-week period.
Is a Disney World-Area Billboard Worth It?
Billboards near Disney World offer one of the highest-visibility placements in the country. While the cost may seem steep compared to smaller markets, the return on investment (ROI) can be significant when done strategically.
It’s not just about impressions—it’s about impact. With the right message in the right location, a billboard near Disney can drive walk-in traffic, build brand awareness, and generate long-term value.
Want to Advertise Near Disney World?
At Alluvit Media, we have access to every billboard in Orlando and near Disney World. From static bulletins to digital displays and airport placements, we can help you find the perfect fit for your brand and budget.
Plus, when you work with us, you benefit from no-cost graphic design services and a team of outdoor media experts here to offer guidance and support every step of the way.
Request a billboard proposal today!