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Advertise at Regal
Cinema Advertising · Nationwide

Advertise at
Regal Cinemas

Regal Cinemas is the second-largest movie theater chain in the country, with an especially deep footprint in suburban and mid-size markets. Advertising at Regal puts your brand on the big screen and in lobbies in a full-attention environment no other medium matches.

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400+
Regal U.S. theaters
6,000+
Screens nationwide
#2
U.S. theater chain
Regal Cinemas movie theater
Photo by Aditya Vyas on Unsplash
The opportunity

Why advertise at Regal Cinemas?

  • A truly captive audiencePhones down, lights off, no second screen. Regal audiences can’t skip, block, or scroll past your message.
  • The biggest screen in advertisingFull sight, sound, and motion on a giant Regal screen lands with an impact no phone or TV can reproduce.
  • Deep suburban & metro reachRegal is the second-largest chain in the country, with a strong footprint in suburban and mid-size markets that are hard to cover efficiently anywhere else.
  • National scale or a single marketRun across Regal nationwide or target a handful of local theaters. Cinema flexes to almost any footprint and budget.
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By the numbers

Regal Cinemas at a glance

U.S. theaters
~400+
Total U.S. screens
~6,000+
Annual U.S. admissions
~150M+
National rank
#2 in the U.S.
Markets covered
Nationwide, 40+ states
Premium formats
IMAX, RPX, 4DX, ScreenX

Top Regal markets

New YorkLos AngelesAtlantaKnoxvilleDallas–Fort WorthDenverPortlandCharlotte

Also advertise at

AMC TheatresCinemark TheatresNational cinema buy
Ad formats

Ways to advertise at Regal Cinemas

Included with every campaign: complimentary lobby advertising and free creative, with AI-assisted production, at no additional cost.

On-Screen Pre-Show

Best audience
Seated, attentive moviegoers
Strengths
Full sight, sound, and motion on a giant screen with a captive audience and no skipping or ad-blocking.
Ideal for
Brand storytelling, product launches, high-impact awareness.

Premium Large-Format

Best audience
Blockbuster & premium-format crowds
Strengths
IMAX, large-format, and enhanced Regal auditoriums draw higher-income, high-intent audiences to the biggest releases.
Ideal for
Premium brands, launches timed to tentpole films.

Lobby Posters & Standees

Best audience
Guests before and after the show
Strengths
High-visibility print and 3-D standees in high-dwell lobby and hallway space.
Ideal for
Local awareness, promotions, film-adjacent tie-ins.

Digital Lobby Displays

Best audience
Guests in line and waiting
Strengths
Bright digital screens over concessions and in lobbies with flexible, rotating creative.
Ideal for
Time-sensitive offers, multi-message flights.
Audience profile

Who you reach at the movies

Young Adults (18–34)

The heart of the moviegoing audience and one of the hardest groups to reach on traditional TV. Cinema delivers them at full attention.

Families

Parents and kids turn out in force for animated and family releases, a receptive audience for family-friendly brands.

Gen Z

Cord-cutters who rarely watch linear TV still show up for the big screen, making cinema one of the few ways to reach them at scale.

Premium-Format Fans

IMAX, large-format, and enhanced-screen audiences skew higher-income and turn out for the biggest events.

Multicultural Moviegoers

Multicultural audiences over-index at the movies, making cinema an efficient way to reach them.

Loyalty Members

Members of Regal’s loyalty and subscription programs visit often and opt into the experience, delivering frequent, high-value impressions.

Industries

Businesses that advertise at Regal Cinemas

Automotive QSR & Restaurants* CPG & Snacks* Entertainment & Streaming Wireless & Tech Financial Services Healthcare & Pharma Retail Travel & Tourism Higher Education Local & Regional Business Gaming & Apps

* Some categories, including food and beverage brands, are restricted from certain areas of the theater and generally can’t advertise near concessions. We’ll confirm placement eligibility for your brand at proposal stage.

What it costs

How advertising at Regal Cinemas is priced

Theaters & markets

How many locations and which markets you select is the single biggest driver of cost.

Placement type

On-screen time carries different rates than lobby, digital, concession, or restroom placements.

Flight length

Cinema runs in four-week cycles. We recommend a 12-week flight, and longer runs lower the effective weekly rate.

Screens & impressions

More screens and higher-attendance auditoriums deliver more impressions and are priced accordingly.

Audience targeting

Targeting by film rating, genre, daypart, or demographic focuses spend and affects price.

Season & demand

Pricing is seasonal. The summer blockbuster season and the winter holidays are peak demand and cost more than slower months.

Get pricing built for your campaign

We’ll match placements and theaters to your budget and dates, then send real numbers, not a generic rate card. Creative is on us, with AI-assisted production, and every campaign includes complimentary lobby advertising.

Get Custom Pricing
FAQ

Common questions about advertising at Regal Cinemas

How much does it cost to advertise at Regal Cinemas?
The cost to advertise at Regal Cinemas depends on your placements, the number of theaters, your target markets, and flight length. On-screen time in a major market costs more than lobby placement in a single theater, so Regal advertising is quoted per campaign rather than from a fixed rate card. Rather than give a misleading number, we build a proposal around your budget and goals and send you real figures for advertising at Regal Cinemas.
Can I target specific Regal theaters or markets?
Yes. Cinema advertising can be bought down to individual theaters, so you can focus on specific Regal locations, a metro area, a region, or the full national footprint.
How is cinema advertising sold, and how long does it run?
On-screen advertising runs in four-week cycles, and lobby and digital placements run on comparable flights. We generally recommend a 12-week flight for meaningful reach and frequency, and longer runs lower the effective weekly cost.
What’s included with a cinema campaign?
Every campaign includes complimentary lobby advertising and free creative, with AI-assisted production, at no additional cost. You cover the media placement and we build the ad, so you can launch without a separate production budget.
Can I advertise at just a few local Regal theaters?
Yes. Local and single-theater buys are common and are an efficient way for a regional business to reach a specific community in a premium environment.
How is cinema advertising measured?
Impressions are estimated from theater attendance and admissions data up front and reconciled after the flight. On-screen delivery is verified, and larger campaigns can add brand-lift or foot-traffic studies.
How far in advance should I book?
A few weeks is usually enough for standard flights, but peak season (the summer blockbuster months and the winter holidays) carries higher demand and pricing and sells out earlier, so plan ahead for those windows.
Can I advertise across AMC, Regal, and Cinemark together?
Yes. We can build a single national cinema campaign that spans Regal Cinemas and the other major chains, or focus on Regal alone, whichever fits your reach goals and budget.
On the big screen

Your brand runs alongside the films audiences show up for

Let’s build your Regal Cinemas advertising campaign

Tell us who you’re trying to reach and what you’re working with. We’ll put together a plan to advertise at Regal Cinemas covering placements, markets, and honest pricing, with no obligation to book.

Request Free Proposal (866) 499-3334
Complimentary lobby ads with every campaignFree creative, with AI-assisted productionNo cost to request a proposalIndependent cinema media buying

Alluvit Media is an independent advertising agency and is not affiliated with, endorsed by, or sponsored by Regal Cinemas or any of the theater brands referenced on this page. All theater names, logos, and trademarks are the property of their respective owners and are used for identification purposes only. Alluvit Media facilitates the planning and placement of advertising at these venues.

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