What is Billboard GeoGuesser?
Billboard GeoGuesser is a free geography game built on Alluvit Media's real billboard inventory. Each round drops you into Google Street View next to one of our boards somewhere in the United States. Look around, work out where you are, and drop a pin on the world map. The closer your pin lands to the billboard, the more you score. Five rounds, two minutes each, 25,000 points if you're perfect.
We built it to train our own media team on the markets we cover, then decided it was too fun to keep internal.
How the scoring works
A round is worth up to 5,000 points. Pin within half a mile of the board and you get all of them. From there, distance eats the score: a guess 50 miles off is worth about 3,900 points, 200 miles off is worth about 1,800, and a coast-to-coast whiff rounds to zero. Speed matters too. Answer instantly and you keep everything; use the entire two minutes and your points are cut in half. Let the clock expire without dropping a pin and the round scores nothing at all.
How to get better at it
- Read the road. Interstate shields, exit numbers and mile markers narrow the country down fast.
- The billboard itself is a clue. Area codes, town names and local businesses in the ad are all fair game.
- Terrain talks. Palm trees, red dirt, pine plantations and dead-flat corn country each rule out most of the map.
- When in doubt, guess near a city. Billboards cluster where the traffic is.
Where the billboards come from
Every location in the game is a real billboard from our nationwide inventory, the same boards we use to build client campaigns. Alluvit Media handles outdoor advertising across the country: bulletins, posters and digital boards along highways and city streets. If a round leaves you wondering what it would cost to put your own message up there, start with our billboard advertising page or tell us about your campaign.