Call to action (CTA)
A call to action is the part of an advertisement that tells people what to do next. In OOH, it might ask viewers to visit a store, remember a website, scan a QR code, or request more information.
A call to action is the part of an advertisement that tells people what to do next. In OOH, it might ask viewers to visit a store, remember a website, scan a QR code, or request more information.