1 theater · 16 screens
Cinema advertising on 16 screens in Arcadia, CA.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Arcadia, CA is in the San Gabriel Valley, with a population of 55,550 and a median household income of $116,142, well above national averages. That purchasing power, paired with a highly educated population (57.8% hold a bachelor's degree or higher), makes this a strong market for brands targeting affluent consumers.
The Santa Anita 16 is Arcadia's only movie theater. Its 16 screens generate an estimated 49,400 monthly moviegoer impressions. For advertisers targeting the eastern LA metro, Arcadia offers a concentrated, attentive audience that tends to be well-educated, financially established, and hard to reach through broadcast or streaming.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Arcadia typically runs $6,200 to $6,700, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include local restaurants, healthcare providers, real estate agencies, financial services firms, auto dealerships, and regional retailers. National brands also use cinema to reach specific markets like Arcadia. At a median household income over $116,000, this is an audience that skews toward higher-consideration purchases and premium service categories.
Ads run on screen as part of the pre-show program before the feature film begins. Placements include the on-screen slideshow during early arrivals and full-motion video spots in the countdown to showtime. Some packages also include lobby elements such as digital displays and printed materials.
Cinema audiences pay attention at rates 2 to 6 times higher than live sports, and 6 to 16 times higher than social or digital media. In Arcadia, 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV simply doesn't reach them. Cinema fills that gap. The audience is in a darkened room, eyes on the screen, with no way to skip or scroll past your ad.
The standard campaign length is 4 weeks, matching typical film cycles and giving your message enough repetition to build recall. Campaigns can run across additional 4-week periods as needed. For seasonal promotions or event-based advertising, shorter flights can sometimes be arranged depending on availability at Santa Anita 16.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted in cinema ad programs. These restrictions apply regardless of local laws or campaign budgets. If your business falls into one of these categories, cinema advertising is not an available channel. All other major business categories are generally eligible.
Call for pricing tailored to your dates, film slate, and targeting.