1 theater · 4 screens
Cinema advertising on 4 screens in Big Spring, TX.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Big Spring, TX is part of the Odessa-Midland market, with a population of just under 25,000 and a median household income of $70,532. One movie theater serves the entire city: Cinema 4 Big Spring, with 4 screens and an estimated 6,400 monthly moviegoer impressions. That concentration means your ad reaches a consistent, local audience without competing against dozens of other venues.
Cinema advertising in Big Spring falls into the Tier 4 pricing range, making it one of the more accessible entry points for local and regional advertisers. The moviegoing audience here skews younger than traditional broadcast viewers, with 60% identifying as cord-cutters or cord-nevers. For businesses targeting working-age adults in a mid-size West Texas market, the theater format delivers attention levels that social media and streaming simply do not match.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Big Spring typically runs $1,100 to $1,500, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Local and regional businesses across retail, healthcare, dining, auto dealerships, and home services are common advertisers. Cinema audiences in Big Spring skew working-age, with a median age of 36.5 and household incomes near $70,000, making them a practical target for everyday consumer categories.
Ads run on screen before the feature film begins, during the pre-show sequence. Full-screen, audio-on, dark room, no scroll, no skip button, no competing notifications. Attention metrics for cinema run 6 to 16 times higher than social and digital placements.
Local TV and streaming audiences are older and increasingly fragmented. Cinema reaches a younger crowd: the national median moviegoer age is 30, and 60% are cord-cutters unreachable through cable. In a small market like Big Spring, the theater also offers something broadcast cannot replicate: a singular, undivided environment where the screen is the only screen in the room.
Standard campaigns run in 4-week increments, which is the minimum commitment. Longer runs increase frequency against the same audience pool. In a city of 25,000, repeat exposure builds brand recognition, so the duration matters. Most advertisers start with one 4-week flight and extend based on results.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are all restricted from cinema placements. These restrictions apply across the network regardless of local regulations. If your business falls into one of these categories, cinema is not an available channel, and we will tell you that upfront.
Call for pricing tailored to your dates, film slate, and targeting.