1 theater · 12 screens
Cinema advertising on 12 screens in Christiana, DE.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Christiana, Delaware falls within the Philadelphia media market, giving advertisers access to a regional audience across the DE/PA/NJ tri-state corridor. The main venue is Cinemark Christiana and XD, a 12-screen theater that generates an estimated 38,400 monthly moviegoer impressions. That's a consistent, captive audience showing up in person, on a schedule, ready to watch.
For brands targeting southern Delaware consumers who are largely unreachable through traditional cable, this theater offers a direct path. Nationally, 60% of moviegoers have cut cable or never had it, and attention scores run 6 to 16 times higher than social and digital placements. Christiana puts those numbers behind a single, well-trafficked location.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Christiana typically runs $1,600 to $4,750, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Restaurants, auto dealers, healthcare providers, retailers, financial services firms, and local service businesses all advertise regularly in cinema. Nationally, QSR brands see 2 to 3 times return on ad spend, auto advertisers report 34% increases in foot traffic, and retail brands drive 53% more incremental visits. Any brand that benefits from high-attention, unskippable exposure is a good fit.
Ads run on screen before the feature film, during the pre-show segment. It's a full-motion, full-sound placement in a darkened auditorium with no scrolling feeds or competing content. Some campaigns also include lobby placements such as static signage or digital displays, extending brand presence from the parking lot to the auditorium entrance.
Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not accepted in cinema ad inventory. These restrictions apply network-wide and are not negotiable regardless of campaign size. If your business falls into one of these categories, cinema is not an option. All other standard business categories are generally eligible.
Cinema attention scores run 6 to 16 times higher than social and digital placements, and outperform CTV and YouTube. Moviegoers can't skip the ad, dim the screen, or scroll past it. And with 60% of cinema audiences being cord-cutters or cord-nevers, cinema reaches people who are largely absent from traditional TV and increasingly hard to find through streaming pre-rolls.
The standard campaign unit is 4 weeks, which aligns with typical film cycles and gives ads enough frequency to build recall. Campaigns can usually go live within 1 to 2 weeks of creative approval. Alluvit Media handles placement logistics, so brands need to provide a finalized video asset and any required compliance materials before the agreed start date.
Call for pricing tailored to your dates, film slate, and targeting.