1 theater · 12 screens

Movie Theater Advertising in Covington, LA

Cinema advertising on 12 screens in Covington, LA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

12

Screens

20,800

4-Week Impressions (est.)

12K

City Population

Covington, Louisiana sits on the north shore of Lake Pontchartrain with a population of 11,568 and a median household income of $73,809, making it a solid consumer base for local and regional advertisers. The city's only movie theater, Movie Tavern Covington, runs 12 screens and delivers an estimated 24,000 monthly moviegoer impressions. That concentration of attention in a single venue is hard to replicate with other local media.

The audience skews toward established, community-rooted residents. The median age is 39.1, and 36.7% hold a bachelor's degree or higher. Those demographics translate well for brands in home services, dining, automotive, healthcare, and financial services. For advertisers targeting the broader New Orleans market, Covington screens offer direct access to north shore households that a city-only buy won't reach.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

What does it cost to advertise at Movie Tavern Covington?

A 4-week campaign in Covington typically runs $1,350 to $2,450, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What types of businesses advertise in Covington movie theaters?

Common advertisers include local restaurants, auto dealerships, urgent care clinics, financial services, home improvement companies, and regional retailers. With a median household income of $73,809 and a high share of college-educated residents, the Covington audience is a strong fit for businesses selling considered purchases or recurring services.

Where exactly does my ad appear in the theater?

Ads run on the big screen as part of the pre-show program, before trailers and the feature film. The placement is full-screen, full-audio, in a dark auditorium with nothing else competing for attention. Some packages also include lobby placements such as digital displays or printed materials.

How does cinema advertising compare to TV or streaming in Covington?

Cinema attention rates run 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital platforms. About 60% of moviegoers nationally are cord-cutters or cord-nevers, so a large share of the Covington audience simply can't be reached through traditional TV buys. Cinema fills that gap with an audience that is seated, off their phones, and focused on the screen.

How long does a campaign need to run to be effective?

A standard campaign runs 4 weeks, matching typical film cycles and giving your ad consistent exposure across multiple screenings. Longer flights of 8 or 12 weeks increase frequency and are common for advertisers in competitive categories like auto or healthcare. Alluvit Media can structure the schedule around your goals and budget.

Are there any industries that cannot advertise in Covington movie theaters?

Yes. Alcohol, tobacco, cannabis, firearms, and political advertising are not permitted in cinema advertising programs. These restrictions apply across the network regardless of city or market. Most business categories are fully eligible, including food, retail, professional services, healthcare, and real estate.

Ready to advertise in Covington?

Call for pricing tailored to your dates, film slate, and targeting.