1 theater · 16 screens

Movie Theater Advertising in Federal Way, WA

Cinema advertising on 16 screens in Federal Way, WA.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

16

Screens

32,300

4-Week Impressions (est.)

99K

City Population

Federal Way sits within the Seattle-Tacoma market with a population just under 100,000 and a median household income of $82,144. The city skews toward working adults, with a median age of 37.6 and average commutes pushing 32 minutes. Residents want entertainment close to home, and cinema advertising reaches them there.

Century Federal Way and XD is the city's primary theater, with 16 screens and an estimated 38,400 monthly moviegoer impressions. Federal Way's audience is 62% multicultural and includes a high share of cord-cutters, so the theater screen is one of the few places advertisers can count on undivided attention. Cinema ads consistently outperform live sports and digital placements on attention metrics. Documented outcomes include a 53% lift in retail foot traffic and 34% increases in auto dealership visits.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising cost in Federal Way, WA?

A 4-week campaign in Federal Way typically runs $1,450 to $3,100, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What types of businesses advertise at Federal Way movie theaters?

Common advertisers include local restaurants, auto dealers, healthcare providers, financial services, real estate companies, and regional retailers. National brands also use Federal Way as part of broader Seattle-Tacoma market buys. The theater draws a family-skewing audience with a median household income of $82,144, giving advertisers access to buyers with real spending power across categories.

Where exactly does my ad appear in the theater?

Ads run in the pre-show on the main screen before the feature film begins, when the full audience is seated and the lights are still up. Additional placements include lobby screens and static lobby displays. The on-screen pre-show format earns attention ratings 6 to 16 times higher than social and digital formats.

How does cinema advertising compare to TV or streaming in Federal Way?

Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV spots miss them entirely. Streaming ads can be skipped, and even when they aren't, they run in fragmented, low-attention environments. Cinema puts your ad in front of a captive audience on a large-format screen with no skip option. That translates to attention levels 2 to 6 times higher than live sports broadcasts.

How long should my Federal Way cinema campaign run?

Four weeks is the standard campaign unit, giving enough frequency to build recall across the 38,400 estimated monthly impressions at Century Federal Way and XD. Many advertisers time campaigns around product launches, seasonal promotions, or local events. Businesses focused on sustained brand awareness in this market often run longer flights of 8 to 12 weeks.

Are there industries that cannot advertise at Federal Way theaters?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are all restricted from cinema placements at this location. These restrictions apply regardless of campaign budget or market size. If your business falls into one of these categories, cinema inventory in Federal Way will not be available to you.

Ready to advertise in Federal Way?

Call for pricing tailored to your dates, film slate, and targeting.