1 theater · 20 screens
Cinema advertising on 20 screens in Grandville, MI.
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Ice Age: Boiling Point
Feb 5
Narnia: The Magician's Nephew
Feb 12
The Exorcist: Martyrs
Mar 12
Sonic the Hedgehog 4
Mar 19
Godzilla x Kong: Supernova
Mar 26
The Legend of Zelda
Apr 30
Star Wars: Starfighter
May 28
How to Train Your Dragon 2
Jun 11
Spider-Man: Beyond the Spider-Verse
Jun 18
Shrek 5
Jun 30
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Grandville, MI falls within the Grand Rapids-Kalamazoo-Battle Creek market and punches above its size on consumer quality. Median household income is $78,551, median age is 34.4, and 41% of residents hold a bachelor's degree or higher. This is an audience that spends and decides.
The city has one theater, Celebration Cinema Rivertown, with 20 screens and an estimated 40,000 moviegoer impressions per month. One venue, one concentrated audience, no fragmentation. Cinema audiences here skew younger than most streaming platforms, 60% have cut traditional cable, and attention scores run 6 to 16 times higher than social media placements. For local and regional advertisers after a financially stable, younger suburban audience in the Grand Rapids corridor, Grandville cinema advertising offers consistent, measurable exposure at a competitive price.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A 4-week campaign in Grandville typically runs $1,550 to $3,900, depending on how many screens you take and which placements you use.
Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.
Common advertisers include quick-service and full-service restaurants, auto dealerships, healthcare providers, local universities, real estate agencies, home services, and retailers. The audience averages 34 years old with strong household income, making it a good fit for brands targeting suburban families and young professionals in the Grand Rapids metro area.
Ads run in the pre-show program on the main auditorium screens before the feature film starts. It's a full-screen, high-definition placement with sound, in a dark room where the audience is seated and paying attention. Some campaigns can also include lobby placements such as posters or digital displays, depending on availability at the location.
Cinema reaches an audience that TV largely misses. About 60% of moviegoers are cord-cutters or cord-nevers, so linear TV doesn't reach them at all. Attention scores for cinema run 6 to 16 times higher than social and digital placements, and the format is unskippable. Documented outcomes include a 53% lift in incremental retail visits and a 34% increase in auto dealership foot traffic.
Most campaigns run in 4-week flights, timed to standard film rotation schedules. Need more time in market? Extend in 4-week increments. Creative materials are typically due 1 to 2 weeks before the start date. Alluvit Media handles placement logistics for Grandville and the wider Grand Rapids market.
Yes. Cinema venues restrict advertising from alcohol brands, tobacco and vaping products, firearms and ammunition retailers, cannabis businesses, and political candidates or advocacy groups. These restrictions apply at the theater level and are consistent across the network. Most local and regional businesses, including healthcare, finance, food and beverage, and retail, are fully eligible to run.
Call for pricing tailored to your dates, film slate, and targeting.