1 theater · 18 screens

Movie Theater Advertising in Hattiesburg, MS

Cinema advertising on 18 screens in Hattiesburg, MS.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

18

Screens

31,100

4-Week Impressions (est.)

49K

City Population

Hattiesburg has a population of nearly 49,000 with a median age of 28.7, one of the younger demographic profiles in Mississippi. That youth skews toward consistent moviegoing audiences who are watching the screen, not scrolling past your ad.

The city's only cinema, STK The Grand 18 - Hattiesburg, runs 18 screens and generates an estimated 28,800 monthly impressions. That concentrates your reach into a single, measurable venue.

The median household income is $44,140, and 35% of residents hold a bachelor's degree or higher. It's a working, educated consumer base. Cinema ads consistently outperform social media and digital video on attention metrics, which makes the Hattiesburg-Laurel market a practical, measurable choice for advertisers who care about that difference.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising cost in Hattiesburg?

A 4-week campaign in Hattiesburg typically runs $1,500 to $3,500, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What kinds of businesses advertise in Hattiesburg movie theaters?

Local and regional advertisers in quick-service restaurants, auto dealerships, healthcare, colleges, retail, and financial services are common categories here. QSR brands have documented 2 to 3 times return on ad spend through cinema, and auto advertisers have seen 34% increases in foot traffic. Hattiesburg's university presence makes it a practical fit for education and service-sector brands as well.

Where does my ad actually appear in the theater?

Ads run in the pre-show sequence before the feature film. This includes the on-screen slide loop and the branded entertainment segment that plays in the final minutes before showtime. Lobby formats are also available, including digital displays and poster placements. Every format reaches audiences in a captive environment with few distractions.

How does cinema advertising compare to TV or streaming in Hattiesburg?

Cinema delivers attention ratings 2 to 6 times higher than live sports and 6 to 16 times higher than social or digital video. With 60% of moviegoers identifying as cord-cutters or cord-nevers, most of the cinema audience in Hattiesburg simply can't be reached through traditional cable. Cinema also outperforms CTV and YouTube on measured attention benchmarks.

How long should a Hattiesburg cinema campaign run?

The standard campaign unit is 4 weeks, matching typical film booking cycles. Four weeks across 18 screens at The Grand 18 generates an estimated 28,800 impressions. Many advertisers extend to 8 or 12 weeks to build frequency, especially in a single-theater market where repeated exposure strengthens brand recall.

Are there any advertising categories that cannot run in Hattiesburg theaters?

Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted for cinema placement. These restrictions apply market-wide regardless of campaign size or budget. Advertisers in those categories should explore alternative channels. All other standard local and national advertising categories are eligible, subject to creative review and content guidelines.

Ready to advertise in Hattiesburg?

Call for pricing tailored to your dates, film slate, and targeting.