1 theater · 14 screens

Movie Theater Advertising in Hyattsville, MD

Cinema advertising on 14 screens in Hyattsville, MD.

The Cat in the Hat poster

The Cat in the Hat

Nov 6

The Hunger Games: Sunrise on the Reaping poster

The Hunger Games: Sunrise on the Reaping

Nov 20

Avengers: Doomsday poster

Avengers: Doomsday

Dec 18

Dune Part Three poster

Dune Part Three

Dec 18

Jumanji 3 poster

Jumanji 3

Dec 25

Ice Age: Boiling Point

Ice Age: Boiling Point

Feb 5

Narnia: The Magician's Nephew

Narnia: The Magician's Nephew

Feb 12

The Exorcist: Martyrs

The Exorcist: Martyrs

Mar 12

Sonic the Hedgehog 4

Sonic the Hedgehog 4

Mar 19

Godzilla x Kong: Supernova

Godzilla x Kong: Supernova

Mar 26

The Legend of Zelda

The Legend of Zelda

Apr 30

Star Wars: Starfighter

Star Wars: Starfighter

May 28

How to Train Your Dragon 2

How to Train Your Dragon 2

Jun 11

Spider-Man: Beyond the Spider-Verse

Spider-Man: Beyond the Spider-Verse

Jun 18

Shrek 5

Shrek 5

Jun 30

Poster art courtesy of IMDb · © respective studios · used for editorial reference.

14

Screens

6,000

4-Week Impressions (est.)

21K

City Population

Hyattsville, MD is part of the Washington, DC metro area, with a population of 20,861 and a median household income of $94,231. Nearly half of residents hold a bachelor's degree or higher, and the median age is 35.2, putting the local population squarely in a prime advertising demographic. The average commute is 35 minutes, pointing to an active, mobile workforce that makes purchasing decisions regularly.

The city has one movie theater, Royale Stadium 14, with 14 screens and an estimated 44,800 monthly moviegoer impressions. For advertisers, that is a concentrated, high-income audience in a Tier 1 market. Brands in retail, dining, healthcare, and financial services find cinema regularly outperforms digital and streaming on measurable lift metrics.

Movie theater ad placements tailored to your goals

Choose what fits your campaign — on-screen, in-lobby, and digital extensions.

onscreen

Early Pre-Show

Your brand opens the show

Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.

onscreen

Pre-Show Prime

Peak attention, before the trailers

Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.

onscreen

Final Trailer

The last ad before the feature

The premium position — the final commercial before the feature begins. Highest recall, unskippable.

lobby

Lobby Network

Digital signage throughout the theater

Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.

digital

Streaming Extension

Retarget moviegoers on CTV and OTT

After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.

digital

Digital Retargeting

Banner & mobile reach for your moviegoers

Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.

Frequently asked questions

How much does cinema advertising in Hyattsville cost?

A 4-week campaign in Hyattsville typically runs $1,350 to $1,850, depending on how many screens you take and which placements you use.

Final cost depends on flight length and how your dates line up with the film release calendar, so every campaign is quoted individually. Request a quote for current pricing in this market.

What kinds of businesses advertise at Hyattsville movie theaters?

QSR and restaurant brands, auto dealers, healthcare providers, financial services, and local retailers are common advertisers in cinema. Nationally, QSR advertisers have seen 2 to 3 times their spend returned, and auto advertisers recorded a 34% increase in foot traffic. Hyattsville's educated, higher-income audience makes it a natural fit for considered-purchase categories.

Where exactly does my ad appear in the theater?

Ads run in the pre-show sequence on the big screen before the film starts. The audience is seated and undistracted, with no way to scroll past or skip. Cinema advertising delivers 2 to 6 times the attention of live sports placements and 6 to 16 times that of social and digital formats, according to documented attention research.

How does cinema advertising compare to TV or streaming in this market?

Roughly 60% of moviegoers are cord-cutters or cord-nevers, so traditional TV misses them entirely. Streaming ads get skipped or ignored. Cinema reaches a 62% multicultural audience with a median age of 30, younger than Netflix, Hulu, or NFL audiences, and attention levels consistently beat both CTV and YouTube in head-to-head studies.

How long does a campaign need to run to see results?

Most campaigns are structured in 4-week increments, the standard unit for cinema ad buys in Hyattsville. Four weeks gives your creative consistent exposure across the full monthly audience cycle. Brands looking to drive measurable foot traffic or purchase behavior often run 8 to 12 weeks to build frequency with repeat moviegoers.

Are there any industries that cannot advertise at Royale Stadium 14?

Yes. Cinema advertising in this market does not accept ads from alcohol, tobacco, firearms, cannabis, or political campaign categories. These restrictions apply across the network and cannot be negotiated at the theater level. Advertisers in those categories should explore alternative placements. All other major consumer and B2B categories are eligible to run.

Ready to advertise in Hyattsville?

Call for pricing tailored to your dates, film slate, and targeting.