4 theaters · 42 screens
Cinema advertising on 42 screens in Irvine, CA.
The Mandalorian & Grogu
May 22
Toy Story 5
Jun 19
Moana (Live Action)
Jul 10
The Odyssey
Jul 17
Spider-Man: Brand New Day
Jul 31
Coyote vs. Acme
Aug 28
The Cat in the Hat
Nov 6
The Hunger Games: Sunrise on the Reaping
Nov 20
Avengers: Doomsday
Dec 18
Dune Part Three
Dec 18
Jumanji 3
Dec 25
Poster art courtesy of IMDb · © respective studios · used for editorial reference.
Irvine, CA is one of Southern California's most affluent and educated markets. With a population of 308,160, a median household income of $129,647, and 70.6% of residents holding a bachelor's degree or higher, the audience walking into Irvine's four movie theaters represents serious purchasing power. These are consumers who research before they buy and respond to brands that communicate with clarity.
Across 42 screens, Irvine generates an estimated 93,196 moviegoer impressions per month. Irvine Spectrum 20 with IMAX and University Town Center 6 are among the theaters drawing that traffic, with a median moviegoer age of 30 — younger than most streaming or broadcast audiences. Sixty percent are cord-cutters, making them difficult to reach through traditional TV. As part of the Los Angeles Tier 1 market, cinema advertising here earns attention ratings 2 to 6 times higher than live sports and up to 16 times higher than social media placements.
Real ranges for a 4-week :30 campaign. Final pricing depends on theaters selected, seasonality, and the 2026 film slate.
| Buy type | 4-week cost | CPM range | Reach |
|---|---|---|---|
| Single theater | $480 – $10,170 | Tier 1 market rates | up to 23,299 imps/theater |
| Citywide (all 4 theaters) | $7,650 – $15,290 | Tier 1 market rates | ~93,196 total |
Add-ons (Streaming Extension, Lobby Network, Digital Retargeting) priced separately. Not available for alcohol, tobacco, firearms, cannabis, or political advertising.
Choose what fits your campaign — on-screen, in-lobby, and digital extensions.
Your brand opens the show
Plays early in the pre-show sequence, before trailers begin. Best for awareness and reach.
Peak attention, before the trailers
Plays in the mid-pre-show pod when theater attention peaks. Our most-requested slot.
The last ad before the feature
The premium position — the final commercial before the feature begins. Highest recall, unskippable.
Digital signage throughout the theater
Full-motion placements on lobby plasma displays. Extends brand presence beyond the auditorium.
Retarget moviegoers on CTV and OTT
After cinema exposure, retarget the same moviegoer audience across premium streaming services using verified attendance data.
Banner & mobile reach for your moviegoers
Display and mobile ad retargeting to the verified moviegoer audience. Geo, demo, and behavior layers.
A single-theater 4-week campaign in Irvine runs between $483 and $10,171, depending on screen count and format. A citywide campaign covering all four theaters ranges from $7,647 to $15,294 for four weeks. Irvine is part of the Tier 1 Los Angeles market, with CPMs between $70 and $85.
Common advertisers include automotive brands, financial services, healthcare, retail, restaurants, real estate, and local businesses. They're drawn by Irvine's demographic profile: a median household income of $129,647, with a highly educated population that skews toward premium and considered-purchase categories.
Ads run in the pre-show sequence on the big screen, inside the auditorium, before the feature film starts. Every seat is filled, the room is dark, phones are down, and no competing ads share the screen. That kind of closed attention simply isn't available in digital or broadcast placements.
Cinema delivers attention ratings 6 to 16 times higher than social and digital platforms, and outperforms CTV and YouTube. In a market like Irvine, where 60% of moviegoers are cord-cutters or cord-nevers, the theater may be the only screen-based environment where you can reliably reach them at scale.
Four weeks is the standard campaign unit, matching typical film booking cycles. Many advertisers run 8 to 12 weeks to build frequency across Irvine's 93,196 monthly impressions. Shorter flights are available in some cases. Alluvit Media can help match campaign length to your reach and frequency goals.
Yes. Alcohol, tobacco, firearms, cannabis, and political advertising are not accepted on the cinema advertising network. If your business falls into one of these categories, cinema is not the right channel. For every other industry, no restrictions apply in Irvine beyond the standard creative guidelines.
Call for pricing tailored to your dates, film slate, and targeting.
